Social Media Strategist, Launchmetrics
Luxury brand performance platform
Job no longer available
Luxury brand performance platform
201-500 employees
Job no longer available
201-500 employees
Company mission
To help fashion, luxury, and beauty brands make smarter decisions for the future.
Role
Who you are
- The Social Media Strategist is a highly motivated professional with expertise in social media strategy, content production, and platform-specific optimization, blending both creative and analytical skills
- 3-5 years of experience in social media management, or a related field, with a proven track record of leading successful content and social strategies
- Possess a keen eye for design with strong graphic design skills, experienced in tools like Canva, and skilled in curating visually compelling assets
- Strategic expertise to develop and execute a social media strategy that aligns with business goals and drives measurable results
- Excellent communication skills with exceptional writing, editing and storytelling expertise, with an eye for detail and a passion for creativity. English native preferred
- Deep understanding of social media platforms, audience engagement strategies and emerging trends
- Data-driven mindset, skilled in using scheduling platforms and analytics tools to measure content and social performance and make data-informed decisions
- Experience or strong interest in fashion, lifestyle, and beauty industries, with a deep understanding of their dynamics and trends is preferred. Experience in B2B or Saas/tech is a plus
- Skilled collaborator who can work cross-functionally to align social media with broader business goals
- Strong organizational skills, with the ability to manage multiple projects and deadlines in a fast-paced environment
- Proactive and solution-oriented mindset
- Creative thinker, always seeking to break the mold and find new ways to drive growth and success
What the job involves
- As a Social Media Strategist you will craft and implement a comprehensive social media strategy that boosts brand presence, engages audiences, and supports business growth across key platforms
- This global role is key to the Marketing team, responsible for shaping and executing a robust social media strategy that strengthens the company’s voice, enhances brand perception and engages target audiences across multiple platforms
- Reporting to the VP of Brand & Communications, the Social Media Strategist will lead social storytelling and content distribution initiatives to increase brand awareness, drive engagement, and support business growth
- Lead the development and execution of social media plans for impactful marketing campaigns, events, and strategic initiatives
- Write, schedule, and refine social media content that reflects our brand voice, tailoring messaging for each platform
- Produce high-quality social assets (including static and video - ie. Reels), collaborating with the design team to ensure brand-aligned aesthetics
- Drive platform-specific strategies (LinkedIn, Instagram, Twitter, YouTube), using performance insights to optimize tactics
- Conduct in-depth analysis of social media performance, extracting insights for optimization and KPI reporting
- Establish and refine a hashtag strategy, assessing its effectiveness to enhance content discoverability and engagement
- Develop and implement localized and global social plans, ensuring a consistent brand presence across markets
- Collaborate with broader marketing teams to maintain an aligned and streamlined social media workflow
- Oversee community management and maintain brand-aligned audience responses and engagement
- Act as a key point of contact for social listening, identifying trends and opportunities in the fashion, luxury, and beauty sectors
- Build and execute holistic, multi-week social media campaigns to promote key assets like reports and whitepapers, extracting insights and crafting targeted storytelling to engage and attract diverse buyer personas
- Continuously improve content production processes, ensuring the correct tools are in place to provide efficient and timely delivery of social media initiatives
- The Marketing team works daily on the ideation, production and distribution of campaigns to attract the Launchmetrics' target audience
Application process
- We usually respond within three days
- Meet&Greet with your manager, our VP Brand & Communication
- Meet & Greet with another senior marketing leader, our VP Marketing
- Cultural Fit Interview with marketing team members
- Skills Assessment, present a case study project to our Chief Marketing Officer
Salary benchmarks
Our take
While there is a multitude of tools that track business and financial performance, Launchmetrics provides the only end-to-end solution to measure brand performance. Its flagship product provides optimization and analytical tools that enable decision makers to make smarter decisions around their branding efforts and to increase market visibility and revenue.
For fashion, luxury, and beauty industries, the brand is the most important financial asset, with enterprises spending upwards of $250 billion per year on activities directly linked to brand reputation. Launchmetrics has effectively tapped into this market, with 85% of global fashion shows powered by Launchmetrics' technology.
As its solution is so vital, the company has swiftly grown a customer base thousands of clients including the likes of Dior, Fendi and Shiseido. Its 2022 strategic acquisition of DMR, one of its main competitors, has cemented Launchmetrics' position of undisputed category leader in brand performance.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Sep 2018
$50m
LATE VC
Mar 2015
$15.6m
SERIES E
Total funding: $85.4m
Company benefits
- Work-Life Balance: Generous Time Off, Flexible Working, Frequent Workload Check-ins 🌴
- Health & Wellness: Health Benefits, Paid Parental Leave, Team Retreats, Group Yoga & Meditation Sessions 🧘
- Diversity & Inclusion: Employee Resource Groups, LGBTQ+ Chapter, Diverse & Inclusive Hiring Process ❤️
- Team Building: Global Off-sites, Happy Hours, Off-topic Slack Channels, Dog Friendly Workplace 🎉
Company values
- #WeAreOneTeam ☝ - We embrace diversity, promote internal skills and always remember to check our egos at the door
- #WeAreCustomerFocused 💜 - We walk in their shoes and never forget that our own success goes hand in hand with theirs
- #WeAreExperts 🤓 - We never stop learning and apply high standards of excellence and quality to everything we do
- #WeAreInnovators 💡 - We seek innovations that make a difference and encourage change
Company HQ
Flatiron District, New York, NY
Articles
Leadership
Michael Jaïs
(CEO)Co-founder of Leonard Logic, and has experience as COO for IO MEDIO.
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