Marketing Programs Specialist, Tines
Demand Generation
No-code automation for security teams
Job no longer available
No-code automation for security teams
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To make the lives of security and operations teams on the frontlines easier.
Role
Who you are
- The ideal candidate is a results-driven marketer with a strong background in integrated marketing and an understanding of technical audiences
- A hacker’s mindset—you're resourceful, always looking for new, efficient ways to solve challenges and scale growth
- 3-5 years of experience in demand generation, with a background in cybersecurity or technical audiences
- Proven experience with multi-channel marketing strategies, including email marketing, virtual events, content marketing, and paid advertising
- Familiarity with marketing automation platforms and CRM systems (preferably HubSpot and Salesforce)
- Strong analytical skills to assess campaign performance metrics and KPIs, with experience in data analysis and reporting tools
- Ability to manage multiple projects simultaneously, with strong organizational and time management skills
- Experience in planning and executing webinars and virtual events, including logistics, promotion, and follow-up
- Excellent written and verbal communication skills, with the ability to collaborate effectively across teams
What the job involves
- Tines is looking for a Marketing Programs Specialist to join our Demand Generation team. In this role, you’ll have direct impact on marketing performance at Tines, executing on global campaign strategies and driving direct impact on revenue and pipeline growth.
- Lead the execution of impactful, data-driven marketing campaigns, from email sequences to nurturing workflows, helping prospects through the buyer journey
- Craft targeted, compelling marketing content that resonates across various channels, supporting both organic and paid campaign initiatives
- Manage and execute Tines’ webinar program, including logistics, content development, and promotion to drive attendance and engagement
- Create engaging marketing content that supports campaign objectives and resonates with target audiences across owned and third-party channels
- Collaborate closely with Tines’ paid media agency, ensuring campaign performance and lead quality from advertising campaigns across Google, LinkedIn, and Meta
- Analyze campaign performance metrics and KPIs across channels to assess the effectiveness of demand generation efforts
- Co-ordinate media buys with media partners and publishers
- Work closely with sales, content, product marketing, and design teams to ensure alignment and support for demand generation initiatives
- Stay updated on industry trends and competitor activities to inform demand generation strategies and tactics
Our take
Burn-out among security analysts is a real and present challenge to many enterprises. Tines's automation platform solves this problem by automating outdated, slow and complex manual security processes.
The company's solutions are designed to save security teams valuable time and energy, allowing them to focus on more business-critical tasks. The value of this offering is clear, and has seen the company serve an impressive range of clients including OpenTable and Box.
In a relatively short space of time, Tines has proven itself to be a market leader, and has raised substantial funding across a number of rounds. The latest investment will be used to ramp up its AI product development on the back of its release of the AI chat interface Workbench.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
27% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2025
$125m
SERIES C
Apr 2024
$50m
SERIES B
Total funding: $271.1m
Company benefits
- Startup equity & extended exercise window
- Matching retirement plans
- Home office setup
- Private healthcare plans
- 25 days annual leave
- Extra company holidays
- Generous parental leave programs
- Flexibility in how and where you work
- Phone and home Internet allowance
Company HQ
Dublin, Ireland
Leadership
Eoin Hinchy
(Co-Founder & CEO)Was a Senior Information Security Engineer at eBay, and Senior Director of Cyber Security at DocuSign.
Thomas Kinsella
(Co-Founder & Chief Customer Officer)Was an IT Security and Forensics Specialist at Deloitte, and Lead eCrime Investigator at eBay. Worked as Senior Director of Security Operations at DocuSign.
Salary benchmarks
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