Marketing Programs Specialist, Tines
Demand Generation
No-code automation for security teams
Open for applications
No-code automation for security teams
201-500 employees
Open for applications
201-500 employees
Company mission
Our mission is to make the lives of security and operations teams on the frontlines easier.
Role
Who you are
- The ideal candidate is a results-driven marketer with a strong background in integrated marketing and an understanding of technical audiences
- A hacker’s mindset—you're resourceful, always looking for new, efficient ways to solve challenges and scale growth
- 3-5 years of experience in demand generation, with a background in cybersecurity or technical audiences
- Proven experience with multi-channel marketing strategies, including email marketing, virtual events, content marketing, and paid advertising
- Familiarity with marketing automation platforms and CRM systems (preferably HubSpot and Salesforce)
- Strong analytical skills to assess campaign performance metrics and KPIs, with experience in data analysis and reporting tools
- Ability to manage multiple projects simultaneously, with strong organizational and time management skills
- Experience in planning and executing webinars and virtual events, including logistics, promotion, and follow-up
- Excellent written and verbal communication skills, with the ability to collaborate effectively across teams
What the job involves
- Tines is looking for a Marketing Programs Specialist to join our Demand Generation team. In this role, you’ll have direct impact on marketing performance at Tines, executing on global campaign strategies and driving direct impact on revenue and pipeline growth.
- Lead the execution of impactful, data-driven marketing campaigns, from email sequences to nurturing workflows, helping prospects through the buyer journey
- Craft targeted, compelling marketing content that resonates across various channels, supporting both organic and paid campaign initiatives
- Manage and execute Tines’ webinar program, including logistics, content development, and promotion to drive attendance and engagement
- Create engaging marketing content that supports campaign objectives and resonates with target audiences across owned and third-party channels
- Collaborate closely with Tines’ paid media agency, ensuring campaign performance and lead quality from advertising campaigns across Google, LinkedIn, and Meta
- Analyze campaign performance metrics and KPIs across channels to assess the effectiveness of demand generation efforts
- Co-ordinate media buys with media partners and publishers
- Work closely with sales, content, product marketing, and design teams to ensure alignment and support for demand generation initiatives
- Stay updated on industry trends and competitor activities to inform demand generation strategies and tactics
Our take
Burn-out among security analysts is a real and present challenge to many enterprises. Tines's automation platform solves this problem by automating outdated, slow and complex manual security processes.
Tines was founded by two highly experienced security engineers, and this has allowed the company to maintain a laser-sharp focus on solving cyber security's biggest challenges. Their solutions save security teams valuable time and energy, allowing them to focus on more business-critical tasks. Tines now serves an impressive range of clients, including OpenTable and Box.
In a relatively short space of time, Tines has proven itself to be a market leader. Having raised $55 million in Series B extension funding in 2022, the company has the means to consolidate its position and is investing in wider adoption by global enterprises.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Apr 2024
$50m
SERIES B
Oct 2022
$55m
SERIES B
Total funding: $146.1m
Company benefits
- Competitive salary
- Startup equity & extended exercise window
- Matching retirement plans
- Home office setup
- Private healthcare plans
- 25 days annual leave
- Extra company holidays
- Generous parental leave programs
- Flexibility in how and where you work
- Phone and home Internet allowance
Company values
- Deliver solutions: Fear, uncertainty, and doubt (FUD) is a counterproductive sales tactic used by many vendors that forces security teams to be on high-alert for unnecessarily draining periods. We speak candidly about the threats facing organizations and build features to help address them.
- Customer-centric: We measure our success through our customers’ success and seek to establish personal, long-term relationships. We deliver the highest level of support possible and will continue to make this a priority, even as we grow.
- Fuel innovation: Our greatest opportunities are yet to come. We’ll only inspire experimental thinking by staying agile and finding new problems to solve. As users of our own platform, we’re our own toughest critics. Above all else, we’re immensely proud of what we’re building.
Company HQ
Dublin, Ireland
Articles
Leadership
Eoin Hinchy
(CEO)Was a Senior Information Security Engineer at eBay, and Senior Director of Cyber Security at DocuSign.
Thomas Kinsella
(CCO)Was an IT Security & Forensics Specialist at Deloitte, and Lead eCrime Investigator at eBay. Worked as Senior Director of Security Operations at DocuSign.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 16 more jobs at Tines