Demand Generation Marketing Manager, BigCommerce

12 month Fixed Term Contract

Salary not provided

Salesforce

Marketo

JIRA

Outreach

Senior and Expert level

London

2+ days a week in office

Open SaaS ecommerce platform

Job no longer available

Open SaaS ecommerce platform

501-1000 employees

B2BProductivitySharing EconomySaaSeCommerceSales

Job no longer available

Salary not provided

Salesforce

Marketo

JIRA

Outreach

Senior and Expert level

London

2+ days a week in office

501-1000 employees

B2BProductivitySharing EconomySaaSeCommerceSales

Company mission

To makes it easy for brands and B2B sellers to scale, adapt, and connect to the tools that solve their unique business challenges — without being locked into rigid systems.

Job

Company

Role

Who you are

Our ideal candidate is a driven, forward-thinking marketer who can quickly gain a deep understanding of our buyer’s journey and turn that into delivering the right message to the right buyer at the right time
5+ years of campaign marketing experience, preferably at a SaaS, ecommerce or other subscription-based company
Demonstrated success with end-to-end integrated campaign design, rollout, and project management
Experience in audience analysis, messaging, content and journey mapping, program development, and measurement
Familiarity with inbound and outbound channels (Digital, events, sales outreach, email, partner, content marketing) and an understanding of how they can work together to form an optimal channel mix
Demonstrated ability to create close alignment and collaboration with other teams
Experience with Salesforce, Marketo, and JIRA preferred

What the job involves

Fixed Term Maternity Cover
We are looking for a London-based Demand Generation Marketing Manager to execute marketing campaigns focused on full lifecycle marketing, from acquisition to retention across the BigCommerce and Feedonomics product lines
As a key member of the marketing team, this person must have a passion for leading integrated, multi-channel campaigns with a results and data-driven mentality
Own the campaign execution plan for merchant acquisition and engagement across key segments and verticals with the goal of generating demand and meeting or exceeding pipeline and revenue targets
Leverage data and insights to inform campaign strategy, content, and tactic mix, and then work cross-functionally to lead the execution of programs
Develop and support regionalized instances of global initiatives working alongside the global marketing team
Act as an internal, cross-functional advocate for the agile deployment of regionalized campaigns for established EMEA markets and growth markets
Responsible for managing, updating, and reporting out program level budget
Track, measure, optimize and report on the campaign performance against agreed-upon metrics, identify gaps and action plans to course-correct as the campaign execution unfolds
Build and maintain marketing plans and associated program calendars
Use a process of testing to prove hypotheses and recommend performance optimizations
Lead and project manage internally with internal and external stakeholders
Build excellent working relationships with all key business leaders, colleagues, and the broader team, including those in Product, Product Marketing, Operations, Legal, and Sales
Cultivate an environment of teamwork, openness, creativity, and continuous improvement
Collaborate with senior leaders to establish strategic plans and objectives
Take on ad-hoc projects as needed

Salary benchmarks

Our take

SaaS eCommerce platform BigCommerce is taking full advantage of the recent shift towards online shopping with its software that helps businesses of all sizes build and run eCommerce sites. Aside from providing a template for stores with functions including shipping and payment tracking, it also provides tools to cross-sell on other markets such as Amazon.

BigCommerce competes in this space with Shopify, another major eCommerce provider. While both companies have their adherents, BigCommerce's competitive advantage is in the sheer range of built-in features provided to its customers and the transparency of its pricing structure. While it can be more complicated to learn its flexibility is prized by the customers who have mastered its features. These include major brands such as Ted Baker, Skullcandy and Burrow to name just a few.

BigCommerce went public in 2020 with a valuation of almost $7 billion. Since then it has expanded aggressively into Europe and the Latin American market, including closing partnerships which enable BigCommerce vendors to sell on Mercado Libre. Most recently, it partnered with PayPal to launch an integrated payment solution for US merchants, alongside new AI-driven shopping tools that connect stores to platforms such as Microsoft Copilot and Meta. The partnership highlights BigCommerce's continued focus on strengthening merchant services and expanding its role within the evolving eCommerce space.