Strategic Partnerships Director, Centerfield
$150-170k
OTE
$100-120k
BASE
+ Variable Commission
Customer acquisition enablement platform
Job no longer available
Customer acquisition enablement platform
1001+ employees
Job no longer available
$150-170k
OTE
$100-120k
BASE
+ Variable Commission
1001+ employees
Company mission
To provide client companies with super-powered customer acquisition tools, boosting sales, profitability, growth, and loyalty.
Role
Who you are
- If you are an experienced partnerships professional with extensive knowledge of the affiliate and digital publishing space who is passionate about driving revenue in a digital environment, keep reading!
- Success in this role requires a naturally inquisitive, performance-driven individual who values relationship building, possesses a strong understanding of digital publishing and the affiliate space, with a unique blend of analytical and entrepreneurial skills
- Your extensive experience in affiliate marketing, data analysis, project m
- Bachelor’s degree in Marketing, Business, or related field (MBA is a plus)
- 7+ years of experience in affiliate and/or performance marketing, with a strong track record of driving revenue growth
- The ability to build and maintain strong relationships with partners, vendors, and cross-functional teams, while handling situations with tact and resourcefulness
- Proven experience in managing advertising campaigns and publishing relationships
- Experience as an effective liaison with all levels of internal and external stakeholders, able to articulate, aggregate, and deliver on key milestones effectively
- A high level of motivation, adept problem-solving skills, and the ability to work autonomously in a dynamic, ever-changing environment, as well as establishing yourself as a respected leader
- Strong analytical skills with proficiency in data analysis and marketing performance reporting tools
- In-depth knowledge of the digital marketing landscape, including familiarity with performance marketing platforms, key players, and industry trends
- A true team player who operates with transparency and enthusiasm
- A humble, “roll up your sleeves and get-it-done” attitude with a flexible approach to any task
- Demonstrated ability to multi-task and make sound decisions in a fast-paced environment and perform well in high-pressure environments
- Leadership experience with the ability to manage and mentor a team
What the job involves
- Centerfield is seeking an enthusiastic and driven Director of Strategic Partnerships who thrives in a fast-paced, startup environment to join our team!
- As the Director of Strategic Partnerships for our Home Services Division, you will be responsible for accelerating growth in multiple areas of the business by creating strategies to expand and optimize our affiliate and partnership channels while streamlining digital efforts both internally and externally, making a significant impact in a rapidly growing industry
- You will be responsible for cultivating and maintaining strong relationships with our affiliates and partners, strategizing for revenue growth, and optimizing campaign performance
- Anagement, and team leadership will be essential for our success
- Affiliate Management: Recruit, onboard, develop, and maintain relationships with our publishing partners - with a specific propensity for understanding their delivery channels, business needs, and technical requirements - helping them to achieve their program goals while simultaneously fueling revenue growth and profitability for Centerfield
- Strategic Business Development: Proactively identify and manage new affiliate-driven revenue opportunities and advertiser/publisher synergies
- Collaborate with the Client Success team to ensure client objectives and revenue targets are properly prioritized both monthly and quarterly
- Technical Project Management: Act as the primary contact for all affiliate-related reporting, network relationships, pixel/TFN implementation, and campaign tracking
- Utilizing your affiliate expertise, evaluate and manage available tools and resources to ensure Centerfield is operating as efficiently as possible
- KPI-Focused Decision Making: Be accountable for managing and optimizing toward critical key performance indicators (KPIs), including but not limited to revenue growth, new partnerships established, affiliate/publisher retention, media performance, and profitability
- Data Analysis: Utilize data analytics and reporting tools to assess the performance of affiliate campaigns, making data-driven decisions to improve ROI
- Skilled in both qualitative and quantitative analysis, with significant experience in A/B testing
- Campaign Management: Oversee and optimize advertising campaigns to ensure they align with our clients’ objectives and generate maximum revenue
- Compliance: Stay updated with industry regulations and ensure that all affiliate activities comply with legal and ethical standards
- Reporting: Prepare and maintain regular reports for affiliate partners and senior leadership, focusing on affiliate performance, advertiser KPIs, and revenue/profitability trends
- Innovation: Create and/or optimize processes and workflows to improve the effectiveness of our affiliate program
- Stay abreast of industry trends and emerging technologies to continually improve Centerfield’s position as market leaders
- Collaboration: Work closely with all departmental stakeholders and leadership to help facilitate and grow a successful affiliate program, including regular communication, timely follow-up, and proactive evaluation of departmental needs and client requests
Our take
Centerfield supplies an owned and operated web sites and technology platform, Dugout, to automate end-to-end customer acquisition for personalized shopping experiences across business, insurance, residential, and eCommerce.
Specializing in customer acquisition, the company's system measures online interactions and click-to-call performance, tests and reports on customer experiences, and automates ad and bid optimization. Clients enjoy increases to activation rates and productivity, as well as access to new revenue.
Centrefield continues to bolster its offerings through smart acquisitions, that allow it to serve additional industries as it expands. The company has supported a range of different clients including household brands such as AT&T and Macy’s.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (1 round)
Jan 2017
$156m
GROWTH EQUITY VC
Total funding: $156m
Company benefits
- Semi-Annual Bonuses
- Family Planning Benefits
- $500 WFH Stipend
- Flexible PTO
- Company 401k Match
- Fitness Reimbursement
- Learning & Development
- Mental Health Support
- Health, Vision, and Dental Benefits
Company HQ
Playa Vista, Los Angeles, CA
Leadership
Brett Cravatt
(Co-CEO)They worked as an Attorney as Loeb & Loeb for a year before spending a decade as COO and CEO of Vendare and WebYES! respectively.
Jason Cohen
(Co-CEO)They started their career as a Sales Executive at DoubleClick before founding and exiting from several successful Performance Marketing companies.
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