ABM Manager, Reward Gateway
$70-75k
+ Substantial bonus payments for a number of life events including pet adoption, wedding/civil ceremony, new family, retirement
Employee engagement platform
Open for applications
Employee engagement platform
501-1000 employees
Open for applications
$70-75k
+ Substantial bonus payments for a number of life events including pet adoption, wedding/civil ceremony, new family, retirement
501-1000 employees
Company mission
To make the world a better place to work; improving employee engagement to build better, stronger and more resilient organisations.
Role
Who you are
- Consistent track record of delivering ABM strategies and fully integrated campaigns that drive engagement, pipeline and revenue growth, ideally within a B2B tech SaaS business
- Experience in marketing operations, with proven understanding of CRM systems (e.g., Salesforce), marketing automation tools (e.g., HubSpot), analytics tools (Google Analytics, Tableau, etc.) and ABM software (6sense, Demandbase)
- Demonstrated ability to work cross-functionally and align marketing initiatives with sales objectives
- Proven ability to streamline and optimise marketing workflows, lead generation, and campaign management processes
- Strong analytical skills with experience measuring campaign efficiency and ROI
- Ability to manage multiple projects in a fast-paced environment, prioritise tasks, and meet deadlines
What the job involves
- Our mission is to make the world a better place to work and, to help achieve this mission, we’re looking for a highly motivated and experienced Account-Based Marketing (ABM) Manager to lead and execute our ABM strategy
- This role is crucial in driving engagement with high-value accounts by blending ABM strategy, marketing operations, and data-driven insights to optimise campaign performance
- Collaborate with Sales, Product Marketing, Demand Generation, and Revenue Operations to build targeted marketing campaigns and improve performance tracking
- Reporting To: UK Marketing Director
- Lead the development of a scalable ABM framework, defining clear goals, target account selection, and tailored marketing tactics to drive growth across all stages of the funnel
- Collaborate with the demand generation, customer marketing teams and other stakeholders to identify target accounts and orchestrate customised marketing campaigns, informed by data insights, integrating digital advertising, personalised content, direct mail, and account-specific events
- Utilise data insights to build detailed buyer personas and map customer journeys in partnership with the rest of the Marketing team, ensuring personalised marketing tactics for each account
- Collaborate with the Content team to develop personalised content and assets (e.g., account-specific collateral, case studies, landing pages) that resonate with each target account’s pain points and goals
- Partner with the demand generation team to build playbooks for nurturing accounts, sharing insights, and optimising the buyer’s journey
- Work with our international marketing ops team to implement, lead, and optimise marketing automation workflows, lead scoring, and nurturing processes locally
- Lead the measurement and analysis of marketing campaigns, working closely with the international marketing ops teams to track KPIs, ROI, and funnel performance (e.g., lead conversion rates, customer acquisition cost, LTV)
- Drive data-driven decision-making within the marketing team by developing dashboards and custom reporting to help evaluate performance across various channels in partnership with the marketing operations team
- Stay updated on emerging ABM technologies and make recommendations to enhance the ABM tech stack
- Provide training, resources, and ABM standard methodologies to team members and other collaborators to improve ABM knowledge within the organisation
Application process
- Telephone call with a member of the Talent Acquisition Team
- In-person interview with the UK Marketing Director and Senior Demand Generation Manager
- Assessment task and final stage interview with the UK Marketing Director and Chief Marketing Officer
Salary benchmarks
Our take
Reward Gateway was founded in 2006 as an employee engagement company. With reports suggesting that despite the majority of CEOs recognising that employee engagement is vital to their success, very few say they have a highly engaged company, Reward Gateway set out to bridge this so-called "engagement gap".
By engaging employees, Reward Gateway promises companies increased productivity, communication, and employee satisfaction - helping them to retain their most valued employees. It sets itself apart from traditional HR solutions by bringing employee benefits, discounts, perks, rewards, recognition, wellbeing and feedback into a single unified hub.
The company has acquired Xexec, MoveSpring and Fond, all providers of employee wellbeing and rewards software, to further bolster its offering and capabilities. In 2023, it was itself acquired by Edenred, a worldwide leader in employee benefits, presenting Reward Gateway with the chance to expand into new regions while the two companies enhance their already comprehensive range of solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2015
$161.2m
GROWTH EQUITY VC
Dec 2010
$34.3m
GROWTH EQUITY VC
Total funding: $195.4m
Company benefits
- Life assurance
- Pension/401K
- Debt support programme & salary advances
- Bonus for referring a friend who we hire and have completed 3 months’ service
- Employee Share Plan
- Discounts to share with friends and family
- Family support - Baby Bonus, caregiver support, domestic violence protection programme, parent support loan, miscarriage and baby loss support, wedding bonus and up to 3 months paid leave to take care of your family
- Gender neutral parental leave for primary and secondary carers
- Up to 6 months unpaid leave after five years’ service
- Volunteer days plus a day of leave to Speak Up and be the change you want to see in the world
- Unlimited time off to give blood
- Trans & gender affirmation support
- Unlimited free books for your professional development and one fiction book per month to help you unwind
- Employee assistance programme
- Health benefits such as free eye tests, free flu jab, freedom from addiction, menopause support, stop smoking assistance programme and health cash plan
- Personal wellbeing allowance, personal wellbeing coach, run club, spa and gym discounts, plus cycle to work scheme
- Work from home bundles
- Flexible working
- Bring your dog to work, drinks and breakfast
Company HQ
Fitzrovia, London, UK
Leadership
Nick Burns
(CEO)Advisory Board Member at Hybrid Legal and at Engage Works. Formerly CEO of Gallagher Benefit Services (UK).
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