SEO Writer & Strategist, PetLabCo.
£40-50k
+ Bonus
Food and supplements for pets
Job no longer available
Food and supplements for pets
101-200 employees
Job no longer available
£40-50k
+ Bonus
101-200 employees
Company mission
To deliver breakthrough pet health.
Role
Who you are
- If you have a passion for consumer education, a deep understanding of SEO, and experience crafting high-performing content for eCommerce, DTC, or subscription-based brands, we’d love to hear from you
- We’ve already built a strong foundation, but we need someone with a sharp eye for SEO trends, an editorial knack for writing and editing, and a data-driven mindset to take everything to the next level
- We’re looking for an informed, analytical, and detail-oriented writer and editor with a strong background in SEO content strategy
- You should have experience conducting keyword research, writing and editing high-quality long-form content, and optimising existing assets for search performance
- You should also be up-to-speed on the rapid changes and technologies that are impacting the search landscape with the continuous role out of new SERP features, the rise of generative AI, and a broadening of how and where people find information online
- 3+ years of experience in SEO content writing, content strategy, or digital marketing
- Strong understanding of SEO principles, including keyword research, search intent, on-page optimisation, and content structuring
- Hands-on experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, and Google Search Console
- Exceptional writing and editing skills with a portfolio of high-ranking SEO content
- Experience managing content from inception to execution including briefing assignments, coordinating with freelance writers and SMEs, editing, and publishing using a CMS such as Wordpress
- Ability to translate complex health and science topics into engaging, easy-to-understand content
- Knowledge of Google algorithms, E-E-A-T principles, and technical SEO basics
- Strong collaboration and project management skills, with the ability to work cross-functionally with marketing, creative, and development teams
- Experience working in DTC, eCommerce, or subscription-based businesses is a plus
- A growth mindset and the ability to adapt to a fast-paced environment
What the job involves
- We’re looking for a SEO Writer & Strategist to plan and execute the development of high-quality, search-optimised content that educates, engages, and converts pet owners
- This role blends SEO expertise, content creation, and strategic planning, ensuring that our content ranks highly in search engines while delivering real value to our audience
- As our new SEO Writer & Strategist, you’ll be responsible for researching, writing, and optimising content that helps pet owners find the best solutions for their pets’ health
- You’ll also collaborate with designers, developers, and marketing teams to ensure our SEO content and copy aligns with our broader brand growth strategy
- Your role will involve a mix of content creation, SEO strategy, and performance analysis
- 40% Content Writing & Editing – Researching, writing, editing, and optimising educational blog posts, product descriptions, landing pages, and other off-site SEO initiatives
- 30% SEO Strategy & Brainstorming – Conducting keyword research, content planning and mapping, competitive research and analysis, and ensuring alignment with SEO best practices
- 20% Performance Analysis – Monitoring content performance, analysing key SEO metrics, and iterating based on data
- 10% Collaboration – Working with designers, developers, marketing teams and external consultants or agencies to create a seamless experience
Salary benchmarks
Our take
Pet care has evolved rapidly over the past decade, with owners investing more in preventative health and wellness for their fur friends. This shift has fuelled strong growth in the global pet supplements and nutraceuticals market, particularly for product targeting joint health, dental care, digestion, and immunity.
PetLabCo. develops science-backed supplements designed to address common health issues ind ogs. The company was inspired by co-founder and co-CEO Chris Masanto, whose search for treatments for his dog's arthritis sparked an interest in better pet nutrition. Since then, PetLabCo. has built a direct-to-consumer brands across the US, Canada, and the UK, offering clinically informed products that support areas such as joint mobility, dental health, and digestion.
The company has grown rapidly too, scaling to more than $200M in annual revenue while building the operational systems needed to support international growth, including its use of Oracle NetSuite to streamline financial and inventory management. The company has also secured investment to accelerate research and development and expand into brick-and-mortar retail. So, with the pet wellness market continuing to grow, PetLabCo. is very well positioned to keep leading the pack.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Company benefits
- Time OFF: We offer generous Annual Leave of 28 days + public and bank holidays.
- Private Healthcare: we offer private healthcare through our partner, Vitality.
- Give Back Day: An extra day off in the year to volunteer, plus a £50 contribution to your chosen charity.
- Pension Scheme: 5% contributions towards your pension scheme!
- Monthly Events: Monthly office and virtual events including our annual puppy therapy event with our partner, Paws in Work.
- Enhanced Maternity/Paternity/Adoption Leave: because time with new family members is important!
- Discount Vouchers & Gym Memberships: Get discounts at a whole range of retailers and gym memberships through our provider, Wellhub.
- Cycle2Work Scheme: Government initiative which offers a cost-effective way to buy new cycling equipment.
- Nursery Salary Sacrifice Scheme: A great way to save money on childcare through our partner, Enjoy Benefits.
- Copmpany Bonus: Paid out annually.
- Help@Hand: Employee Assistance Programme offering a range of health, life, money and wellbeing support.
- Pet friendly office!: Come and see for yourself...
Company HQ
City of London, London, UK
Leadership
Christopher Masanto
(Co-Founder & Co-CEO)Prior to co-founding PetLabCo. in 2019, Christopher founded Cel where he served as the CRO and Altitude Ads where he served as the CEO.
Stephanie Lee
(Co-CEO)Stephanie joined PetLabCo. in 2021 as COO, moving into the role of Co-CEO in 2023. Prior to this, she was a Chief Investment Officer at Pharmapacks, COO at Alpha Audiotronics, and an Associate at Wachtell, Lipton, Rosen & Katz.
Matt Davies
(Co-Founder & CMO)Matt is also the CMO at CoFoundant, a role he's held since 2017. Previously, he co-founded Gloriously Vegan.
Tony Morreale
(CFO)Prior to joining PetLabCo. in 2021, Tony was the CFO at La Fosse Associate and the COO (Finance & Operations) at YLD! and Hotwire Public Relations.
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