SEO Writer & Strategist, Petlab
£40-50k
+ Bonus
Wordpress
Screaming Frog
Ahrefs
SEMrush
Mid and Senior level
Remote in UK
London
Food and supplements for pets
Be an early applicant
Food and supplements for pets
101-200 employees
HealthcareB2CRetailFoodPetsWellbeingeCommerce
Be an early applicant
£40-50k
+ Bonus
Wordpress
Screaming Frog
Ahrefs
SEMrush
Mid and Senior level
Remote in UK
London
101-200 employees
HealthcareB2CRetailFoodPetsWellbeingeCommerce
Company mission
To maximise the health and well-being of every pet.
Role
Who you are
- If you have a passion for consumer education, a deep understanding of SEO, and experience crafting high-performing content for eCommerce, DTC, or subscription-based brands, we’d love to hear from you
- We’ve already built a strong foundation, but we need someone with a sharp eye for SEO trends, an editorial knack for writing and editing, and a data-driven mindset to take everything to the next level
- We’re looking for an informed, analytical, and detail-oriented writer and editor with a strong background in SEO content strategy
- You should have experience conducting keyword research, writing and editing high-quality long-form content, and optimising existing assets for search performance
- You should also be up-to-speed on the rapid changes and technologies that are impacting the search landscape with the continuous role out of new SERP features, the rise of generative AI, and a broadening of how and where people find information online
- 3+ years of experience in SEO content writing, content strategy, or digital marketing
- Strong understanding of SEO principles, including keyword research, search intent, on-page optimisation, and content structuring
- Hands-on experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, and Google Search Console
- Exceptional writing and editing skills with a portfolio of high-ranking SEO content
- Experience managing content from inception to execution including briefing assignments, coordinating with freelance writers and SMEs, editing, and publishing using a CMS such as Wordpress
- Ability to translate complex health and science topics into engaging, easy-to-understand content
- Knowledge of Google algorithms, E-E-A-T principles, and technical SEO basics
- Strong collaboration and project management skills, with the ability to work cross-functionally with marketing, creative, and development teams
- Experience working in DTC, eCommerce, or subscription-based businesses is a plus
- A growth mindset and the ability to adapt to a fast-paced environment
What the job involves
- We’re looking for a SEO Writer & Strategist to plan and execute the development of high-quality, search-optimised content that educates, engages, and converts pet owners
- This role blends SEO expertise, content creation, and strategic planning, ensuring that our content ranks highly in search engines while delivering real value to our audience
- As our new SEO Writer & Strategist, you’ll be responsible for researching, writing, and optimising content that helps pet owners find the best solutions for their pets’ health
- You’ll also collaborate with designers, developers, and marketing teams to ensure our SEO content and copy aligns with our broader brand growth strategy
- Your role will involve a mix of content creation, SEO strategy, and performance analysis
- 40% Content Writing & Editing – Researching, writing, editing, and optimising educational blog posts, product descriptions, landing pages, and other off-site SEO initiatives
- 30% SEO Strategy & Brainstorming – Conducting keyword research, content planning and mapping, competitive research and analysis, and ensuring alignment with SEO best practices
- 20% Performance Analysis – Monitoring content performance, analysing key SEO metrics, and iterating based on data
- 10% Collaboration – Working with designers, developers, marketing teams and external consultants or agencies to create a seamless experience
Salary benchmarks
Our take
Petlab Co is a direct-to-consumer pet supplement company. Founded by serial entrepreneur brothers, Christopher and Andrew Masanto, it has become one of the fastest-growing pet company in the USA.
Petlab Co’s focus on environmentally friendly pet food and probiotic supplements had a built-in market already, and that community has grown exponentially through digital marketing prowess.
The company has expanded its global presence by launching in Canada & Europe, with support from HSBC UK. Petlab Co is now focused on growing its team and targeting new audiences. Its products continue to win international pet food awards like the dog dental care product of the year at the Pet Innovation Awards 2024.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Company benefits
- Home Office Stipend
- Pet Friendly Office
- Collaborative Working Space
- Flexible working hours
- Company Equipment - You choose between a mac or a PC!
- Audible subscriptions - We love to promote and encourage personal & professional development so we couldn't be happier to pay for audio-books subscriptions of your choice on Amazon
- Employee Assistance Programme - We make sure our team is covered for a range of different circumstances personally and professionally, and have an employee assistance program that provides a complete support network of expert advice for the ultimate work/home life balance
- Pension Scheme - contributions towards your pension scheme!
- Cycle to work Scheme - Who doesn't love a brisk cycle into work! We have secure bike storage with a service lift and entrance dedicated to our wonderful cyclists
Company HQ
London, UK
Leadership
Christopher Masanto
(CEO & Co-Founder)Currently Investor at Oura, Spiritual Gangster and Seed Health.
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