Customer First GEO Content Specialist, Okta
CA$73-100.1k
+ bonus
Management platform securing resources from cloud to ground
Be an early applicant
Management platform securing resources from cloud to ground
1001+ employees
Be an early applicant
CA$73-100.1k
+ bonus
1001+ employees
Company mission
To improve the connections between people and tools to make companies more productive and secure.
Role
Who you are
- The ideal candidate is a reliable self-starter with a strong understanding of content, SEO, and the mechanisms of Large Language Models (LLMs)
- 2+ years of professional experience in SEO, and content strategy, with a focus on content optimization and/or content development
- Understands how content is rewarded in both LLMs and modern-day search ranking algorithms (this position is not about traditional SEO keyword optimization)
- Familiarity with current GEO concepts and the role of LLMs in search
- Working knowledge of SEO/AI Search platforms such as SEMRush, BrightEdge, Ahrefs, Profound, and Google Search Console
- Proficiency in data analysis and insights gathering for content output and performance tracking
- Strong communication skills, with the ability to articulate content requirements and results clearly
- Experience using HTML, Salesforce Experience Builder, or similar enterprise-level systems
- Background in the post-Sales roles and Identity and Access Management (IAM), B2B marketing, SAAS, or the cybersecurity domain is preferred, but not required
What the job involves
- Okta is seeking a highly proficient GEO Content Specialist to execute content-focused Generative Engine Optimization (GEO) strategies for Okta and Auth0. This is a mid-level individual contributor role focused on ensuring content is optimized for visibility and retrieval in the evolving landscape of AI Search/GEO/AEO
- Content Optimization:
- Execute the strategy for structuring and optimizing content to promote content retrievability by LLMs
- Develop and refine content blocks to be machine-parsable and aligned with semantic density and emerging AI answer formats
- Understand how content must be structured (schema.org and JSON-LD) for LLM visibility and apply best practices while adhering to brand and quality standards
- Identify opportunities by reviewing GEO prompt data, analyzing competitors, and thinking creatively about content needs for the business
- GEO Knowledge & Application:
- Maintain a working knowledge of how LLMs function, relevant KPIs, and content-related GEO best practices
- Apply concepts such as vector embeddings, RAG, grounding, chunks, passages, and citations in daily content work
- Stay current on industry changes related to GEO/AEO/AIO and the future of organic visibility
- Data & Workflow:
- Utilize a data-driven approach to execute content tasks and identify content performance trends
- Collaborate with Customer First teams to ensure optimized content is published effectively
- Manage assigned content tasks effectively, meeting deadlines and quality standards
- Leverage AI in content analysis, editing and production workstreams to improve efficiency and output
- Track and analyze SEO and GEO key performance metrics for Customer First subdomains, providing insights and recommendations to stakeholders for optimization
Our take
Okta started off as an identity company where organisations, large and small, could tap into the company to have a single sign-on interface to access all cloud applications now centralised. Okta has since expanded to provide identity management at the device as well as the server level.
The new approach towards network security is increasingly based on identification and authentication, and Okta is on track to become the go-to vendor in the space. It aims to do so by developing products that enable people to access applications and other tools more smoothly and securely than ever before.
Okta has taken strides towards expansion through significant employee growth and shuffling executive leadership. The company has also made lateral moves such as tackling governance concerns, opening up new paths for revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2015
$75m
SERIES F
Jun 2014
$75m
SERIES E
Total funding: $229.3m
Company benefits
- Work from home opportunities
- Health + Wellness
- Financial Benefits
- Pay + Incentives
- Time Off
- Everyday Living
- Resources
Company HQ
The East Cut, San Francisco, CA
Leadership
Todd McKinnon
(Co-Founder & CEO)VP of Development at Salesforce.com and has nearly a decade of experience in various engineering and leadership roles at PeopleSoft.
Frederic Kerrest
(Co-Founder & Vice Chairman)Worked in Sales and Business Development at Salesforce.com, and previously co-founded high-tech consulting firm Meridian Global Solutions.
Salary benchmarks
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