Manager of Email Marketing, Leap
$100-120k
All corporate roles are eligible for annual cash bonuses and equity awards based upon performance and other factors
3+ days a week in office (Tribeca, NY)
Launches and operates omnichannel-enabled retail stores
Be an early applicant
Launches and operates omnichannel-enabled retail stores
201-500 employees
Be an early applicant
$100-120k
All corporate roles are eligible for annual cash bonuses and equity awards based upon performance and other factors
3+ days a week in office (Tribeca, NY)
201-500 employees
Company mission
To bring the world’s best and brightest brands to shoppers.
Role
Who you are
- The ideal candidate is a rare blend of strategist and hands-on creator
- You are excited to lead an agency and partner cross-functionally while not afraid to jump into Figma and Klaviyo to build layouts, write copy, and deploy templates yourself
- You thrive on segmenting customer data to optimize open and click rates and maintain a relentless focus on driving email channel return on investment (ROI)
- You will seamlessly transition between high-level marketing strategy and the in-the-weeds analysis and optimizations to bring that vision to life
- Email Expertise: 3-5 years of experience running email marketing channels, with a proven track record of using email/SMS to drive traffic in a retail or consumer goods environment
- Klaviyo & Campaign Execution: Deep, practical command of Klaviyo is preferred, including customer segmentation, automated flow build-outs, and direct, hands-on campaign deployment
- Retail Understanding: Knowledge of the retail, including seasonal promotional calendars, major holiday peak cycles, inventory drops, and store promotions
- Analytical Rigor: Strong quantitative skills with direct experience navigating data platforms like Looker and Klaviyo dashboards to trace email attribution, build internal and external performance updates, and track omnichannel ROI
- Communication Skills: Excellent communication and project management skills, with the ability to confidently present campaign-specific analytics and performance data to internal leaders and external brand partners
- Entrepreneurial Mentality: A highly efficient, self-sufficient department of one with a strong bias for action and a relentless drive to maximize revenue
What the job involves
- We are seeking an Email Marketing Manager to serve as a strategic leader and hands-on creator for our B2C messaging channels, driving awareness, traffic and sales to our physical stores as well as attributable revenue to the brand's websites
- Operating with a "Chief of Staff" mentality, you will be instrumental in shaping and refinding Leap’s B2C positioning
- Leading a small and scrappy agency, you’ll directly handle everything from high-level segmentation strategy to writing copy and approving template designs
- You will be responsible for creating workflows with internal partners and brands to build, deploy, and optimize a content calendar that drives awareness and foot traffic to our Powered by Leap stores - ultimately driving loyalty and retention of the Leap Shopper
- Email & SMS Production: Create, own, and execute the B2C email and SMS marketing calendar in partnership with Leap cross-functionals (merchants, retail success, onboarding). Manage Klaviyo ESP to increase online and in-store retail traffic
- Agency Management: Manage and collaborate with third-party agencies to oversee creative development and technical execution. Maintain the ability to directly manage campaigns, when needed
- Optimization & Testing: Develop and deploy test-and-learn methodologies to drive impact. Run A/B tests on subject lines, layout designs, and sending times while building high-converting automated flows (e.g., Welcome, Now Open, Post-Purchase)
- Performance Analysis: Extract and analyze campaign data to monitor and optimize open rates, click-through rates, and revenue. Package these insights to prove channel ROI to internal leadership and external brand partners
- Develop Scalable Playbooks: Work closely with our internal Retail Success teams and brand partners to develop email marketing packages that deliver measurable sales and traffic
- Outcomes and Measure of Success:
- In-Store Traffic Generation: Measurable increase in high-intent customer foot traffic driven directly by targeted campaigns and automated location-based flows (e.g., store opening alerts, geo-targeted drops)
- Attributable Revenue: Consistent growth in both e-commerce and in-store revenue directly attributed to the email and SMS channels
- Flawless Campaign Execution: Error-free, on-time deployment of the entire B2C messaging calendar, high inbox placement, and minimal unsubscribe or spam complaint rates
- KPI Reporting: Clearly communicate data driven reporting, both internally and externally
Our take
While the realm of online shopping has flourished, eCommerce brands have recognized the enduring value of engaging with shoppers in a physical setting. Addressing this demand head-on, Leap has taken the initiative to craft immersive retail experiences tailored for online brands.
Leap's contribution lies in its ability to swiftly establish brick-and-mortar retail stores for eCommerce brands, all while significantly curbing costs and minimizing associated risks. Collaborating closely with landlords, developers, and property brokers, Leap pinpoints optimal locations within top retail corridors and bustling shopping centers.
Leap has showcased strong growth and secured customers such as Ring Concierge, Godiva and Malbon Golf. It has also raised considerable funding which supports store network expansion and retail ops development through investment in its platform and data analytics.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2025
$20m
LATE VC
Jun 2023
$15m
LATE VC
Total funding: $109.5m
Company benefits
- Medical & Dental: Employees who work 30+ hours per week are eligible for medical, dental and vision benefits which include employer contributions. We offer individual, individual + spouse, individual + children and family programs
- Parental Leave: We offer expecting parents 12 weeks of paid time off to bond with their new family members and adjust to their new life
- Wellness Programs: All Leap employees are eligible for assistance in the areas of legal, financial, counselling and other programs at no cost through our Leap wellness program
- Unlimited PTO: We believe taking the time to refuel is important and offer unlimited PTO to corporate employees
- 401k: All Leap employees are eligible to participate in the company's 401 upon 60 days of employment. Our provider gives you access to a simplified investment selection platform that makes it easy to sign up and manage overtime
- Discount on Leading Brands: All employees recieve a 25-50% discount on purchases made from our leading brands
- Employee Referal Incentives: If an employee refers a qualified candidate, we'll reward them with cash if the candidate works for us
- Mass Transit Commute Assistance: Staff are able to make daily commute to work more convenient and affordable by paying for mass transit and parking expenses pre-tax
- Paid Sabbatical: Upon 10 years of service, full time employees receive four weeks of full paid time off
Company HQ
West Village, New York, NY
Leadership
Amish Tolia
(CEO & Co-Founder)Amish worked their way from investment banking to co-founding multiple companies, including Pear, Viking Investment Management and Brand Innovators Labs.
Jared Golden
(Board Director & Co-Founder)An entrepreneur with experience building, advising and investing in companies in numerous spaces, Jared has co-founded multiple companies alongside Amish since 2009.
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