Marketing Lead, Two Circles
$115-130k
More information about location
Data-driven sports marketing
Open for applications
Data-driven sports marketing
501-1000 employees
Open for applications
$115-130k
More information about location
501-1000 employees
Company mission
To use data to grow the value of sports.
Role
Who you are
- 6–8 years’ experience in B2B marketing, ideally in professional services, consultancy, technology, media, or adjacent sectors
- Proven experience driving demand generation with measurable impact
- Strong background in positioning, messaging, and go-to-market execution
- Comfortable partnering with senior commercial stakeholders
- Strategic, collaborative, and commercially minded, with strong written and verbal communication skills
- Data-informed approach to decision-making and performance measurement
- Ability to work across multiple time zones
What the job involves
- North America is a key growth market for Two Circles, and we’re hiring a Marketing Lead to own and drive our B2B marketing strategy and demand generation across the region
- This is a senior, high-impact role for a commercially minded B2B marketer with a strong track record in strategy, demand generation, digital marketing, and professional services environments
- You’ll work closely with the President of the Americas and the Brand Operations Director to ensure marketing directly supports priority growth initiatives, pipeline development, and long-term positioning in North America
- Own and evolve Two Circles’ North American B2B marketing strategy
- Develop and execute go-to-market plans across marketing, consultancy, technology, content, and sponsorship
- Translate strategy into compelling value propositions for North American decision-makers
- Set digital marketing strategy for North America, ensuring effective execution across channels
- Direct activity across website, email, social, SEO, and paid media
- Own the digital marketing budget and maximize ROI
- Monitor and report on KPIs
- Stay ahead of digital trends, AI, and compliance requirements
- Own demand generation in North America with clear accountability for pipeline and revenue impact
- Plan and optimize campaigns across SEO, paid media, LinkedIn, email and other channels
- Align with North American senior leadership on funnel performance and account priorities
- Lead owned channels (web, social, LinkedIn) with a strong B2B focus
- Build thought leadership and case studies that demonstrate tangible commercial impact
- Enable senior leadership with content and narratives that support relationship-driven sales
- Collaborate with global marketing teams to localize campaigns and tentpole moments
- Define and track success metrics across demand gen and digital performance
- Use market and performance insights to guide investment and prioritization
- Support and manage the Product Marketing Manager (direct report)
- Support product marketing strategy and execution sits with the Product Marketing Manager
- Use insight and performance data to inform product go-to-market priorities
Our take
Two Circles is a digital sports marketing agency that develops and executes marketing strategies for sports-based companies, supplying the means to maximise sponsorship rights fees, increase commercial performance, engage the right audiences, and use data to inform future strategy.
As well as delivering front-running marketing tech and services for the sports industry, the company also dedicates itself to improving diversity and inclusion in sports, including its "Diversity in Sports" mentoring program that aims to accelerate the growth of under-represented talent across the industry.
Two Circles works with more than 300 sports rights holders, including the likes of the NFL, UEFA, F1, and the ICC, as well as $1bn in sponsorship revenues. A series of acquisitions has contributed to the expansion of the business - for example, that of Australia-based digital specialist Codeware, which came alongside the opening of a Melbourne office, has enabled it to grow its presence in the Oceania region and bolster its tech offering.
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (1 round)
Sep 2024
$317.5m
GROWTH EQUITY VC
Total funding: $317.5m
Company benefits
- Renowned Team Days often throughout the year
- Discretionary Bonus based on company performance
- Performance Reviews every 6 months with discretionary salary increases
- Tickets to sporting events
- Lunch once a week, breakfast and continuous supply of snacks
- Private healthcare schemes
- Cycle to work scheme
- Learning and Development opportunities, including certification in certain areas
Company HQ
Holborn, London, UK
Leadership
Gareth Balch
(Co-Founder & CEO)Previously worked in Commercial Strategy at Manchester City Football Club. Also a Former Director at Goodform.
Salary benchmarks
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