Senior Product Marketing Manager, Two Circles
$115-130k
More information about location
Data-driven sports marketing
Job no longer available
Data-driven sports marketing
501-1000 employees
Job no longer available
$115-130k
More information about location
501-1000 employees
Company mission
To use data to grow the value of sports.
Role
Who you are
- This role is ideal for someone who has experience in SaaS and AI-powered products, along with experience working with data-heavy products
- A background in sport is a plus, but passion for helping organizations grow is what really matters
- 6–8 years of experience in B2B product marketing, ideally within SaaS or AI-driven technology
- A proven ability to turn complex ideas into simple, powerful narratives
- Experience managing and growing high-performing teams
- Confidence working across disciplines: from product to commercial to creative
- A data-informed mindset paired with strong storytelling instincts
- Willingness to collaborate with and travel between New York, Vancouver, Los Angeles, and London
- A genuine interest in how data and technology can help grow sport and entertainment
What the job involves
- We’re looking for a Senior Product Marketing Manager to help shape how we take our products and innovations to market; connecting the work of our product teams with the needs of our clients and the opportunities across sport and entertainment
- In this role, you’ll turn strategy into storytelling
- You’ll lead the creation of marketing and content that brings our products to life, driving both acquisition and retention
- Working closely with Product team and Marketing Ops team, you’ll be the conduit that ensures every product launch and campaign reflects our mission: helping rightsholders and brands grow their audience relationships and unlock value through knowing fans best
- You'll be helping commercial teams sell the story of our platforms and the value of integration with our services
- Equipping go-to-market and client teams with narratives, decks, demos, and proof points that connect product capabilities to client outcomes
- Partnering with Commercial and Strategy leads to shape pricing, packaging, and positioning by segment or region
- Developing case studies and success stories that demonstrate measurable ROI from both product and services use
- Designing and getting us into a regular product marketing rhythm: establishing processes, cadence, governance, structure around our product marketing
- Drive internal enablement, ensuring client teams understand our evolving product suite, positioning, and GTM messages
- Lead internal sessions or toolkits that bring clarity and excitement around our product vision
- Developing content and narratives for our annual North America & EMEA client summits
- Translate product strategy and roadmaps into clear, compelling go-to-market plans
- Lead end-to-end product launches that build awareness, drive adoption, and create impact
- Define audience/client segments, messaging, and positioning that connect our products & solutions to client needs
- Create and oversee engaging marketing content: from launch campaigns, to product storytelling, to new feature releases and with thought leadership
- Develop and hone our tone of voice while partnering with teams across Vancouver, Los Angeles, and London (UK) to ensure our messaging is globally consistent but locally resonant
- Work with product and account leads to support both new business and existing client growth
- Continuously establishing our position as market leaders
- Articulate how our products solve real world customer problems and demonstrating their impact
- Constant pulse on how competitors in our space are talking, what products they’re launching, etc
- Partnering closely with our product teams to help us understand where our products fit in market, where new threats may be arising from, and to contribute to discovery/value prop testing
- Establish feedback loops with client teams and end users to surface product opportunities and validate messaging
- Manage and mentor a talented team of 2–3 marketers
- Collaborate closely with account managers, engineers, and senior leadership to align around shared goals
- Foster a culture of curiosity, creativity, and accountability
- Willingness to travel (quarterly) to a combination of Vancouver, Los Angeles, and London
- Track and report on the performance of launches and campaigns, using data to optimize the delivery of our strategy
- Stay close to our clients and the market to ensure our products and positioning stay ahead of the curve
Our take
Two Circles is a digital sports marketing agency that develops and executes marketing strategies for sports-based companies, supplying the means to maximise sponsorship rights fees, increase commercial performance, engage the right audiences, and use data to inform future strategy.
As well as delivering front-running marketing tech and services for the sports industry, the company also dedicates itself to improving diversity and inclusion in sports, including its "Diversity in Sports" mentoring program that aims to accelerate the growth of under-represented talent across the industry.
Two Circles works with more than 300 sports rights holders including the likes of the NFL, UEFA, F1, and the ICC as well as $1bn sponsorship revenues. A series of acquisitions have contributed to the expansion of the business - for example, that of Australia-based digital specialist Codeware, which came alongside the opening of a Melbourne office, has enabled it to grow its presence in the Oceania region and bolster its tech offering
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (1 round)
Sep 2024
$317.5m
GROWTH EQUITY VC
Total funding: $317.5m
Company benefits
- Renowned Team Days often throughout the year
- Discretionary Bonus based on company performance
- Performance Reviews every 6 months with discretionary salary increases
- Tickets to sporting events
- Lunch once a week, breakfast and continuous supply of snacks
- Private healthcare schemes
- Cycle to work scheme
- Learning and Development opportunities, including certification in certain areas
Company HQ
Holborn, London, UK
Leadership
Gareth Balch
(Chief Executive)Previously worked in Commercial Strategy at Manchester City Football Club. Also a Former Director at Goodform.
Salary benchmarks
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