Go-To-Market Enablement Manager, Included Health
$108.7-142.2k
Digital healthcare provider
Be an early applicant
Digital healthcare provider
1001+ employees
Be an early applicant
$108.7-142.2k
1001+ employees
Company mission
To raise the standard of healthcare for everyone.
Role
Who you are
- The ideal candidate has a deep understanding of the sales process, client lifecycle, methodologies, and tools, and a proven track record of creating effective GTM enablement programs that deliver results
- They understand the dynamic nature of service delivery and the need for real-time information sharing that instills confidence internally and with clients
- They thrive in ambiguity and can operate effectively in a matrixed environment with excellent communication and presentation skills
- Healthcare/benefits industry experience is required
- Experience: 4+ years of experience in GTM Enablement or Training, focused on both pre- and post-sales teams and processes. A minimum of 4-5 years of direct training experience combined with 7-10 years of commercial experience is highly preferred
- Enablement Program Expertise: Proven ability to design and deliver impactful enablement programs that drive measurable results, grounded in adult learning principles
- Collaborative Skills: Demonstrated success in working effectively with cross-functional teams to align priorities and execute enablement plans and ongoing knowledge management. Proven ability to build strong relationships and foster harmony and consensus across teams
- Data-Driven Recommendations: Ability to use data to inform enablement priorities, measure impact, and recommend improvements. Demonstrated strong analytical skills, with the ability to interpret data and translate insights into actionable enablement strategies
- Communication & Facilitation: Excellent communication, presentation, and facilitation skills, with the ability to convey complex information clearly and concisely
- Program Management: Strong program management and organizational skills to manage multiple enablement initiatives in a fast-paced environment. PMP certification or equivalent project management experience is a plus
What the job involves
- The GTM Enablement Manager will be a critical partner to both the Growth Organization (Ex.: Business Development Representatives, Sales, Consultant Relations) and Client Organization (Ex.: Client Onboarding and Client Success)
- This role will develop and deliver comprehensive enablement programs that equip market-facing teams with the knowledge, skills, and tools needed to drive consistent performance, revenue growth, client retention, and expansion
- This role will have end-to-end responsibility for enabling GTM teams across a broad range of topics, including deep product knowledge, role-specific skills, and operational and process updates by designing and delivering onboarding and ongoing role-specific curriculum, incorporating external professional development programs, streamlining knowledge management practices, and driving applied learning and certification initiatives
- This also includes enabling teams on critical GTM technologies such as Salesforce, HubSpot, and other sales and marketing tools
- This is a dynamic role for an agile individual who can adapt to rapidly changing work environments, including the integration of AI in project management, content development, and facilitation
- The role reports to the Director, GTM Enablement
- Stakeholder Partnership: Cultivate and maintain strong relationships with leadership and team members across both Growth and Client Organizations to understand their needs and strategically align enablement priorities. Serve as a trusted partner on GTM enablement best practices, ensuring effective execution and accountability throughout the enablement cycle
- Cross-Functional Alignment & Collaboration: Collaborate with Business Operations, Marketing, Product, and other relevant teams and cross-functional service delivery partners to align enablement priorities, objectives, and establish shared execution plans. Partner with subject-matter experts to develop and deliver impactful enablement content that turns strategy into high-performing execution of the strategy within both the Growth and Client Organizations
- Develop & Deliver Enablement Programs: Design and execute comprehensive enablement programs, including onboarding, role-specific training, and applied learning to reinforce knowledge retention and skills application translating enablement into action and business outcomes
- Content Creation & Knowledge Management: Co-create and manage high-quality GTM enablement content, such as playbooks and best practices documentation. Partner with the GTM Enablement Coordinator to maintain a knowledge repository and learning management system for easy access to resources, tools and training
- Measurement & Impact: Partner with Business Operations to understand areas for improvement within the Growth and Client Organizations and provide data-driven enablement recommendations. Track and measure the effectiveness of enablement programs using key metrics to inform continuous improvement. Regularly report insights to Growth and Client Organization leadership and the GTM Enablement team
- Project Management & Execution: Drive enablement initiatives from conception to completion, demonstrating strong project management skills to navigate the organization, build consensus, and ensure successful delivery
Our take
As the name suggests, Included Health is on a mission to raise the standard of healthcare for everyone, offering inclusive, integrated virtual care and navigation.
It differentiates itself from competitors with its emphasis on improving health outcomes and challenges faced by communities, including LGBTQ+ and BIPOC. The negative healthcare experiences faced by these marginalized groups mean they often avoid care at a rate that is around 3x greater than the broader US population, putting their health at risk.
With healthcare still fragmented and focused on one-size-fits-all solutions, Included Health is disrupting the market by using technology to match patients quickly with the best care, no matter where they live. And it currently counts retail behemoths Walmart and Home Depot as customers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Sep 2020
$175m
GROWTH EQUITY VC
May 2018
$66m
SERIES D
Total funding: $347m
Company benefits
- Comprehensive medical, dental and vision plans
- All employees, their spouses, and children have free access to Included Health services
- Need time to recharge? Exempt employees enjoy flexible, unaccrued discretionary time off — take it when you need it
Company HQ
Financial District, San Francisco, CA
Leadership
Owen Tripp
(Co-Founder & CEO)Previously served as a Senior Consultant at Accenture before joining eBay as the Manager and Founder of User Behaviour Intelligence in 2004. Co-founded Reputation.com in 2006, and served as its COO from 2008 to 2012. Was an Advisor at Pathbrite and Life360.
Lawrence "Rusty" Hofmann
(Co-Founder)Studied Medicine at Ohio State, Johns Hopkins and Stanford. Was Assistant Professor at Johns Hopkins from 2000 to 2005, and is now Professor of Interventional Radiology at Stanford. Co-founded Grand Rounds, rebranded to Included Health, in 2012. Is Medical Director at Stanford Health Care.
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