Marketing Manager, Brevo
DACH
2 days a week in office
Digital marketing platform
Job no longer available
Digital marketing platform
501-1000 employees
Job no longer available
2 days a week in office
501-1000 employees
Company mission
To empower businesses of every size to forge lasting customer relationships.
Role
Who you are
- 5+ years in field marketing, channel marketing, demand generation, or digital marketing, preferably in a B2B environment
- 4+ years of experience executing demand generation campaigns
- 3+ years of experience managing local marketing programs including offline programs (local events, community, and influencer marketing) and online/digital campaigns (webinars, local paid media)
- You are a German native speaker, and you speak English fluently
- Knowledge of the MarTech industry is a huge plus, to know the ecosystem we operate in
- Knowledge of enterprise software or IT market a plus
What the job involves
- We are currently seeking a Field Marketing Manager to lead Brevo’s marketing efforts in our DACH region, executing a set of demand generation programs needed to meet the objectives jointly set with the sales team leaders
- This Field Marketing Manager will be responsible for planning, executing and measuring the performance of a regional marketing plan to generate awareness and create demand for our platform
- Be the owner of the DACH region's overall field marketing plan coordinating with our global teams for digital marketing, paid media, email marketing, and brand global events
- Create brand awareness: in coordination with the brand team prepare and orchestrate the speaking slots at sponsored events + leverage the voice of the local client
- Lead regional campaigns based on use cases with a marketing mix of online (paid media, email, webinars, social media) and offline (events) activities to generate Marketing Qualified leads
- Manage a local budget, achieve the MQL objectives, demonstrate ROI and success metrics for campaigns and ensure a high close rate for the sales team thanks to high-quality leads
- Support to sales with targeted tactics and programs to generate interest on key accounts (ABM) and verticals
- Focus on quantifiable business contribution as a foundation, supported by qualitative measures (we marry the art & science of marketing)
Application process
- HR Call
- Interview with our General Manager for the Berlin office
- Interview with our Chief Revenue Officer
- Interview with our Chief Marketing Officer and Head of Field Marketing
Our take
Brevo, formerly Sendinblue, is a digital platform that helps businesses grow and develop strong customer relationships. Specialising in email, SMS, Facebook, Chat, CRM, and more, it supports more than 300,000 active users across 160 countries, with offices in Seattle, Berlin, Bangalore, Sofia, Noida, and Toronto.
Unlike other marketing solutions focused on enterprise-level businesses, Brevo serves both B2B and B2C businesses and eCommerce sellers. It is committed to providing affordable and accessible marketing solutions to reach as many customers as possible. A recent acquisition of Yodel.io enabled the company to reduce digital marketing costs while creating additional features for customer success.
Brevo's position has strengthened in the growing market as more SMBs are going digital. The company is also targeting enterprise customers, including Louis Vuitton, the candy giant Haribo, Fujitsu, Amnesty International and Greenpeace. Having recently reached centaur status, the company is still building new products and acquiring smaller companies, targeting $1B Annual Recurring Revenue by 2030.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
63% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Sep 2020
$159.4m
SERIES B
Sep 2017
$35.1m
SERIES A
Total funding: $196m
Company benefits
- A unique opportunity to join an international and collaborative scale up environment in a hyper-growth context
- The chance to grow your professional and technical skills, with real room for career progression
- Shared ownership plan
- Paid time off and paid holidays
- Budget to support your workspace at home
- Optional health insurance package
- Bi-annual global company offsite; inter-office trips
- A modern office in a central location with free snacks/drinks and fun activities!
- Team events and more!
- Work's council benefits (HelloCSE)
- Very competitive referral program
- Second parent leave: 1 month of fully paid leave
Company HQ
Madeleine, Paris, France
Leadership
Armand Thiberge
(Founder & CEO)Acts as an investor for My Job Glasses, Backacia and SABI AGRI. Previously founded Dual Technologies Services.
Jeremy Cahen
(CPO)Serves as a founder and advisor for Harvestr, and as a President for eGG-one school. Previously acted as Founding President for oonity.
Steffen Schebesta
(Chairman of the Advisory Board)Acts as a founder and shareholder for Jurafuchs (Go Legal GmbH). Currently serves as a private investor for LIVEBUY and Vespucci Analytics, and as a shareholder and an advisory board member for RFQ2Go.
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