Vice President of Partner Development, Fluent
Retail Media
$160-185k
OTE could exceed 300,000
Customer acquisition platform
Be an early applicant
Customer acquisition platform
201-500 employees
Be an early applicant
$160-185k
OTE could exceed 300,000
201-500 employees
Company mission
To change the digital marketing industry through smarter technology and better economics.
Role
Who you are
- This is a highly strategic, revenue-driving role for a seller who understands both retail media and digital performance marketing - and can speak fluently to executives on both sides
- 8+ years of enterprise sales or strategic partnerships experience, ideally in commerce media, retail media, performance marketing, or AdTech/MarTech
- Proven ability to close 7-figure deals with senior-level stakeholders at major retailers or DTC brands
- Deep understanding of the post-purchase space, retail checkout monetization, or adjacent areas (loyalty, payments, etc.)
- Commercially savvy with strong business acumen and the ability to build compelling ROI models for clients
- Polished communicator with exceptional storytelling, presentation, and negotiation skills
- Strategic thinker who can balance long-term opportunity mapping with short-term execution and deal velocity
- Self-starter who thrives in a fast-paced, high-growth environment
What the job involves
- As a VP, Partner Development, you’ll play a critical role in scaling our commerce media network by acquiring new enterprise partners—driving net-new transaction volume and unlocking new revenue streams for Fluent and our partners
- You’ll own the full sales cycle—from identifying and engaging high-potential retailers and DTC brands to negotiating terms and launching strategic partnerships
- Success in this role means landing marquee merchants and helping them capture meaningful profit through personalized post-transaction offers from brands like Apple, Hulu, and Hilton
- You'll own new business development for Fluent’s post-transaction monetization platform -focusing on Tier 1 and Tier 2 merchants across retail, travel, DTC, and adjacent verticals
- Build and execute a territory plan to identify, engage, and win merchant partnerships that drive transactional scale and long-term revenue
- Map accounts and engage executive decision-makers (CMO, CDO, CRO, etc.) to align Fluent’s offering with their monetization or media strategy
- Lead all aspects of the sales process including prospecting, needs assessment, business case development, deal negotiation, and partner onboarding
- Collaborate cross-functionally with Product, Legal, Marketing, and Customer Success to ensure partner success and platform expansion
- Articulate Fluent’s value proposition through the lens of commerce media: net profit per transaction, offer control, user experience, and brand alignment
- Contribute to the development of strategic sales materials and refine positioning in this competitive market
- Track activity and progress in Hubspot. Own and forecast an accurate, metric-driven pipeline
Our take
Finding new customers used to be a slow and expensive process for businesses, but modern adverts are driven by data to efficiently target consumers and optimize the success of campaigns. However, creating such data-driven advertisement campaigns requires data frameworks and digital content creators to support them, resources that many businesses are unable to access.
Fluent provides a data-driven digital marketing platform for businesses looking to find new customers through advertising by leveraging data analytics, digital media properties and simple software integrations. The company achieves this by capturing first-party insights through consumers who are searching for new brands, using predictive modelling to match these audiences with relevant ad campaigns.
Whilst data-driven advertising is nothing new, Fluent has taken the unique angle of collecting first-party data from consumers who sign up to their digital media properties with the intention of finding personalized brand recommendations. This approach ultimately benefits both parties, helping brands to find new customers who are actively looking for their products or services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Company benefits
- Ample career and professional growth opportunities
- New Headquarters with an open floor plan to drive collaboration
- Health, dental, and vision insurance
- Pre-tax savings plans and transit/parking programs
- 401K with competitive employer match
- Volunteer and philanthropic activities throughout the year
- Educational and social events
Company HQ
Battery Park City, New York, NY
Leadership
Ryan Schulke
(Co-Founder & CSO)Experience as Account Executive for Innovation Ads and MediaWhiz Holdings LLC, and Media Director for Clash Media US.
Matthew Conlin
(Co-Founder & Chief Customer Officer)Experience as Account Executive for Innovation Ads and Trancos, and was Director of Sales for Clash Media USA from 2007 to 2010.
Don Patrick
(CEO)Joined the company in 2018 as COO, becoming CEO in 2021. Is also a Managing General Partner at Natirar and was CEO at SenecaOne Finance.
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