Director of Demand Generation, Zipline
+ Stock options
Communications and task management solution
Job no longer available
Communications and task management solution
101-200 employees
Job no longer available
+ Stock options
101-200 employees
Company mission
To transform how retail operates by making it easier for employees to do their jobs.
Role
Who you are
- This position is ideal for someone who thrives in a dynamic setting, ready to build, evaluate, iterate, and pivot based on insights
- We are looking for a leader who is eager to take on challenges and grow within our company
- Minimum of 8+ years of marketing experience creating marketing programs that drive revenue
- Minimum of 5+ years in B2B Enterprise SaaS in a demand generation role
- Strong ability in developing strategies and executing them to completion
- Analytical mindset, results-oriented, with a strong desire to build and innovate in an ambiguous environment
- Proficiency in marketing automation tools (HubSpot, Salesforce), web analytics (Google Analytics, Google Tag Manager), and CMS (WordPress)
- Experience with A/B testing and optimization principles
- Demonstrated experience in ABM, analytics, and working with sales, BDR, and Revenue Operations teams
- Excellent communication skills and adept at cross-functional collaboration
What the job involves
- Zipline is looking for a Director of Demand Generation to spearhead our marketing campaigns and channels, driving demand and supporting pipeline growth
- This hands-on role requires an individual capable of both strategizing and diving deep into execution, including marketing automation, account-based marketing, and various demand generation channels
- The successful candidate will refine the build out of our demand generation and digital functions, managing both in-house team members and external agencies
- Strategy and Execution: Develop and manage comprehensive strategies for demand generation, digital marketing, and ABM. Implement paid advertising campaigns and manage agency relationships
- Marketing Automation and Lead Nurturing: Oversee marketing automation processes, optimizing lead scoring, nurturing, and account-based segmentation to enhance lead generation and operational efficiencies
- Metrics Tracking and Data Analysis: Establish and monitor key marketing metrics across all funnel stages to ensure campaigns are meeting their targets. Use data insights to inform decisions, drive strategy adjustments, and demonstrate marketing's impact on revenue growth
- Digital Optimization: Conduct website and landing page testing, and optimize for SEO. Design campaigns that adhere to digital best practices
- Performance Evaluation: Continuously assess campaign performance and ROI. Adjust tactics and strategies using A/B testing and other optimization techniques to improve results
- Cross-functional Collaboration: Work closely with the Sales, BDR, and RevOps teams to develop and execute targeted campaigns, ensuring seamless lead routing and funnel conversion
- Team Leadership: Manage the Marketing Automation and Operations Manager and oversee various agencies (paid ads, SEO, etc.). Foster a culture of testing and learning across different programs, focusing on creative approaches, copy, audience segments, channels, and tactics
- Communication and Messaging: Collaborate with internal and external teams to amplify and extend out messaging. Utilize channels including advocate referrals, events (both in-person and virtual), paid media, and email to propel demand generation efforts
Our take
Zipline is a communication and task management platform that helps business HQs across a range of industries to communicate with their field teams. In the modern digitising landscape, its tools empower staff to increase productivity and boost morale by providing agile communication and engagement solutions, granting the ability to relay true and timely information where it needs to be.
The platform ensures that all communication channels are simplified into a single system. This means employees don't have to coordinate information from different sources - avoiding the loss of, or failure to prioritise, crucial information.
Zipline counts a host of national chains amongst its client base, including Sephora, L.L.Bean, Gap, Hy-Vee, Lush Cosmetics, TOMS and Torrid. As the first solution on the market to combine communication and task management, the company cemented itself as a must-have tool for many businesses and continues to add more and more different industries to the list of those it serves.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2021
$30m
SERIES B
May 2019
$9.6m
SERIES A
Total funding: $39.6m
Company benefits
- Dental and vision plans
- Wellness allowance
- 401k plan
- Computer accessories and office set up
- Education stipends
- Work from home opportunities
- Health insurance
Company HQ
Outer Sunset, San Francisco, CA
Leadership
Jeremy Baker
(Co-Founder)Experienced Founder and Software Developer, having set up MightyHive and worked at Yahoo! as a Senior Prototyper.
Melissa Wong
(Co-Founder & CEO)Previously worked for 3 years at Horn Group, holding various Sales and Account Management roles. Prior to that, she managed Corporate Communications at Old Navy.
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