Senior Director of Product Marketing, ServiceNow
Core Platform, App Development & Security
$225-405k
+ Equity (when applicable) & Variable/incentive compensation
Cloud-based digital workflows for enterprises
Be an early applicant
Cloud-based digital workflows for enterprises
1001+ employees
Be an early applicant
$225-405k
+ Equity (when applicable) & Variable/incentive compensation
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- Do you love working with product and sales leaders building the industry’s #1 enterprise AI platform?
- Are you comfortable marketing to developers and business buyers?
- Are you energized creating new product positioning and go-to-market programs
- Are you constantly looking for ways to create content and present information in new and impactful ways?
- Do you have experience working with demand gen teams to create consistent pipeline? If so then this role is for you
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry
- 12+ years experience in product marketing/management/sales engineering
- 7+ years of experience in enterprise software platforms, knowledge of AI a plus
- Experience managing, growing and mentoring teams through compassionate leadership
- Expert and strategic storyteller who can craft simple and memorable narratives
- Experience building public-facing presentations with high attention to detail for marketing events, sales organizations or executive presentations
- Demonstrated ability to work across functions within Marketing, Product and Sales, building relationships to drive results
- Very strong written and oral communication skills
- Up to 10% travel to support sales efforts and industry events
What the job involves
- We are looking for a smart, talented and experienced product marketing professional to lead our Core Platform, Application Development & Security product marketing team
- Key responsibilities include crafting impactful messaging, designing impactful campaigns, defining our web and event presence, as well as maintaining our platform’s leadership position within our analyst community
- You will partner closely with global marketing, product management, sales, solution consulting and our ecosystem to position ServiceNow as the leader across multiple product categories, generate and accelerate pipeline and increase adoption
- While we are enjoying rapid growth and Gartner has named ServiceNow a Leader in Gartner® Magic Quadrant™ for Enterprise Low-Code Application Platforms, we believe a driven, passionate individual can accelerate our growth and market leadership even further
- Product Positioning and Messaging - Develop a compelling narrative and value proposition for ServiceNow’s Core Platform, Application Development and Security products and solutions. Monitor messaging performance and identify opportunities for improvement. Be the core platform expert and speaker at our keynotes, partner events and top customer meetings
- Product Launches & Release Marketing - Align with the Platform Product Management team to drive product positioning for existing products and new launches. Partner with our Community team to drive excitement and awareness of our major quarterly releases
- Demand Generation - Work with our internal demand gen teams to hone the strategy and marketing programs that drive demand. Be proactive in recognizing where the business may need marketing support and the effective levers to pull
- Marketing Programs - Partner with marketing teams to build high quality collateral (website, customer stories, demos, print, videos, etc.) that reflect the product positioning and showcases the vision and value proposition of our platform
- Events - Manage our Core Platform & App Dev portfolio at key marketing events with content, speaker and messaging support
- Press and Analysts Relations- Work closely with Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevance in the market, including Gartner and Forrester engagements
- Communicate effectively and often to ensure all stakeholders are aligned
- Mentor and grow a team of top product marketing talent
- Be the go-to evangelist to speak to the power of ServiceNow’s Core Platform, Application Development and Security differentiation at our events and to the press
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company HQ
Santa Clara, CA
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
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