Director of Marketing Analytics, Later
CA$175-186.5k
Plus stock options and bonus potential
Influencer marketing and social media management
Job no longer available
Influencer marketing and social media management
1001+ employees
Job no longer available
CA$175-186.5k
Plus stock options and bonus potential
1001+ employees
Company mission
To help the world's top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.
Role
Who you are
- 8+ years of experience working in web analytics including tag management and Google Analytics configuration
- SaaS Experience
- Working knowledge of Ruby
- Experience designing and implementing marketing data pipelines
- Experience with segment.io, Mode, Stitch, and Google Big Query
- Strong SQL and scripting skills
- Passionate about data and the technology industry -- you care deeply about data integrity
- Familiar with common AWS tools including Glue, Kinesis, and Firehose
- Previous experience using DBT
- Has a keen interest/experience working with marketing team and understand marketing concept
What the job involves
- Later is seeking a strategic-minded professional to take on the role of Director of Marketing Analytics, responsible for creating our marketing analytics function
- Play a visionary role in shaping our strategy but also hands-on in implementing and refining our data
- Bridge the worlds of web development and marketing analytics, contributing to the creation of sophisticated web-based tools and platforms to enable the collection, analysis, and visualization of marketing data
- Develop and implement a comprehensive marketing analytics strategy aligned with business objectives
- Provide leadership in leadership leveraging data to optimize marketing campaigns and drive customer acquisition and retention
- Work closely with cross-functional teams, including marketing, engineering and data science, to understand data requirements and deliver solutions that meet business needs
- Champion data literacy, data analytics, and data-driven marketing
- Design and implement data integration processes to collect, transform and load marketing data from various sources such as CRM systems, web analytics tools, social media platforms, and third-party data provider
- Oversee the integration of data sources to create a unified and comprehensive view of marketing performance
- Configuration and maintenance of Google Analytics 4 properties
- Collaborate with cross-functional teams to understand data collection requirements and implement appropriate tracking solutions using website tags, pixels, and other data collection methods
- Develop and maintain a comprehensive tag management strategy, ensuring accurate data collection and adherence to best practices
- Monitor and troubleshoot data collection processes to identify and address any issues, ensuring the integrity and accuracy of collected data
- Develop and manage data pipelines for marketing-related data, ensuring data integrity, performance, and security. Clean, preprocess, and transform raw data into a usable format. Apply data enrichment techniques to enhance the quality and depth of marketing data
- Establish and enforce data governance practices, including data quality standards, data lineage, and documentation. Ensure compliance with data privacy regulations, such as GDPR or CCPA
- Ensure data is properly protected and encrypted at every step in the data pipeline, from ingestion to dashboards
- Troubleshoot data-related issues, identify root causes, and implement solutions to prevent recurrence
- Exceptional problem solving, critical thinking, and project management skills with the capacity and anticipation to adjust based on shifting deadlines and moving priorities
- Comfortable with ambiguity, and flexible to work in a fast-paced, fluid environment where formal requirements or guidelines may not always be readily available
- Lead the analysis marketing performance of all channels and campaigns to assess ROI across the marketing funnel
- Deliver detailed insights to increase channel and campaign effectiveness driving key investment decisions
- Collaborate with different marketing squads to track performance, generate insights, and to help create an optimization roadmap to increase ROI
- Support the marketing team's reporting needs with ad-hoc reporting assistance and training
- Find efficiencies in current processes and be an advocate for implementing and upholding best practices
- Optimize Later's marketing data sources and pipeline
- Stay updated with the latest trends in data management, marketing analytics, and technology to identify opportunities for innovation and improvement
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
Now, the company is entering an exciting new chapter with updates designed to help marketers and creators stay ahead of what's next in social. The platform now offers enhanced analytics, improved collaboration tools, expanded support for platforms like Threads and Snapchat, and smarter insights through innovations such as Future Trends. These developments show Later's commitment to making social media management more intuitive, data-driven, and impactful so brands and creators can build stronger connections and lead the next era in social storytelling.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Learning & development opportunities
- Market competitive compensation
- Hybrid work environment
- Flexible paid time off
- Competitive healthcare benefits
Company HQ
Government Center, Boston, MA
Leadership
Scott Sutton
(CEO)Scott joined lAter in 2023 as COO, becoming CEO in 2024. Previously, he spent 4 years at ZoomInfo, joining as VP of Revenue Operations before becoming Senior VP of Operations and then CBO.
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