Sr. Enterprise ABM Manager, Outreach
$95-135k
Sales execution platform
Be an early applicant
Sales execution platform
1001+ employees
Be an early applicant
$95-135k
1001+ employees
Company mission
To change the way companies engage with their customers throughout their lifecycle.
Role
Who you are
- 6+ years of B2B marketing experience, including 3+ years of hands-on ABM experience in an enterprise SaaS environment
- Strong understanding of complex sales cycles, buying committees, and enterprise account structures
- Experience activating ABM programs using tools such as 6sense, Marketo, Salesforce, Outreach, and Tableau
- Proven ability to partner deeply with Sales and cross-functional teams
- Strong analytical skills with experience using intent data, segmentation frameworks, and attribution reporting
- Excellent communication, stakeholder management, and project management skills
- Ability to thrive in a fast-paced, high-growth environment with a strong bias for action, and to manage multiple priorities
- Nice to have: experience supporting executive-tier or strategic account segments
- Experience managing budgets, agencies, and ABM vendors is a plus
- We would like to invite you to apply even if you don't think you meet all of the requirements. We don't want a few lines in a job description to get between us and the opportunity to meet you
What the job involves
- We’re looking for an experienced Sr Enterprise Account-Based Marketing (ABM) Manager to design and execute strategic programs that engage and convert our most important enterprise prospects and customers
- In this role, you will build personalized, multi-channel campaigns that align closely with Sales to generate pipeline, accelerate deal cycles, and grow key customer accounts
- This is a highly cross-functional role that blends creativity, data, and strategic thinking to influence revenue across the enterprise segment
- Develop and execute 1:1, 1:few, and 1:many ABM programs for the enterprise segment
- Build and launch personalized, multi-channel account journeys (email, ads, website personalization, direct mail, events, content experiences, etc.) in partnership with cross-functional teams
- Partner closely with Enterprise Sales, SDR, and Sales Operations to align ABM initiatives with account plans, opportunity strategies, and revenue goals
- Co-develop and support deal acceleration, cross-sell, and upsell programs, including executive engagement, competitive plays, and targeted enablement
- Own ABM measurement, providing insights on account engagement, pipeline progression, program performance, and ROI while continuously testing and optimizing to improve outcomes
Our take
Alongside the longstanding problems of identifying and closing sales, Customer Relationship Management (CRM) has long faced challenges with poorly integrated technology, which has inspired a flurry of companies targeting efficiency in the sector. Outreach is a sales execution platform that enables users to build more pipeline, proactively fix deal risks, and make the best decisions to advance their deals across every moment of the sales cycle.
Outreach is a leader in its category; delivering a comprehensive suite of sales tools, and generating AI-driven insights from a rich set of industry data. The company's focus on AI, which included the development of a ‘knowledge AI assistant’ for salespeople, is what allowed it to get ahead in the market. There are numerous competitors in the space, however Outreach has proved to command investor respect, having achieved Unicorn status in 2020.
Outreach has continued to display good growth, and has become a mission-critical part of the revenue stack for many customers - of which it boasts over 5000 globally. Notable names served by the company include Siemens, Twilio, and zoom.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jun 2021
$200m
SERIES G
Jun 2020
$50m
SERIES F
Total funding: $527.3m
Company benefits
- Dental and vision coverage
- 401(K)
- Parental leave
- Flexible time off
- Work from home opportunities
- Health insurance
Company HQ
Interbay, Seattle, WA
Leadership
Manny Medina
(CEO)Manny was employee number three on Amazon’s AWS team, and led the Microsoft mobile division from launch.
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