Senior Director of Member Growth Marketing, Progyny
$155-165k
+Bonus & Equity
3 days a week in office
Fertility benefits management company
Open for applications
Fertility benefits management company
501-1000 employees
Open for applications
$155-165k
+Bonus & Equity
3 days a week in office
501-1000 employees
Company mission
To empower healthier, supported journeys through transformative fertility, family building and women’s health benefits.
Role
Who you are
- Progyny is seeking a strategic and client-focused Sr. Director of Member Growth Marketing to lead the client services arm of our Member Growth Marketing team
- 10+ years of experience in marketing, with at least 5 years in a client-facing growth marketing role, preferably in a B2B2C environment
- Proven experience in developing and executing successful growth marketing strategies at scale, particularly in high-growth environments
- Data-driven and results-oriented approach to marketing
- Strong analytical, strategic thinking, and project management skills
- Excellent collaboration, communication, and presentation abilities
- Experience managing a team in a fast-paced, dynamic environment
- Bachelor's degree in marketing, business, or related field; MBA preferred
- Bonus points for experience in healthcare, digital health, or employee benefits
What the job involves
- This role will be instrumental in growing member acquisition by working with our clients to launch best-in-class marketing campaigns to their populations
- Lead and mentor a team of client-facing member growth marketers to meet or exceed member acquisition targets
- In close collaboration with client success, build strong partnerships with clients that generate excitement around a shared acquisition goal
- Develop marketing frameworks to effectively reach diverse audiences across channels, balancing customization with scalability
- Collaborate with internal teams to launch high-impact marketing campaigns
- Monitor key metrics and refine strategies to optimize campaign performance
- Create and maintain a playbook of best practices for member outreach and engagement
Our take
Progyny stands at the forefront of fertility benefits management in the United States, reshaping the landscape of fertility and family-building benefits through its holistic approach that caters to employers, patients, and physicians alike. As the demand for fertility benefits surges amidst a competitive labor market, Progyny has experienced remarkable growth, boasting a client base exceeding 370 across 40 industries.
In a testament to its commitment to comprehensive care, Progyny has recently expanded its provider network to encompass reproductive urologists (RU), recognizing the significance of male-factor infertility which accounts for approximately one-third of infertility cases. This expansion extends coverage and accessibility to millions, underscoring Progyny's dedication to addressing diverse fertility needs.
Through its strategic expansions and unwavering dedication, Progyny continues to pioneer advancements in fertility and family-building benefits. by fostering inclusivity and providing unparalleled support, Progyny remains at the forefront of revolutionizing reproductive healthcare, shaping a brighter future for individuals and families alike.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Nov 2017
$5m
EARLY VC
May 2017
$10m
SERIES B
Total funding: $98.3m
Company benefits
- Family friendly benefits: Paid family and parental leave-, fertility and family building benefits (including egg freezing, IVF, and adoption support), family care fund and Parents’ Employee Resource Group
- Health, dental, vision and life insurance options for employees and family
- Free in-person, virtual and text-based mental health and wellness support
- Paid time off, including vacation, sick leave, personal days and summer flex time
- Company equity
- Bonus program
- 401(k) plan with company match
- Access to on-demand legal and financial advice
- Company social events
- Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office
Company values
- Passion: Be energetic and enthusiastic. Share the joy in making family building dreams come true
- Collaboration: Be a listener and a leader. Smarter, stronger, and better together
- Innovation: Be creative and clever. See challenges as opportunities
- Integrity: Be truthful and transparent. Words and actions matter
- Growth: Be curious and courageous. Personal growth drives company growth
Company HQ
Garment District, New York, NY
Articles
Leadership
Pete Anevski
(CEO, not founder)Held several other executive positions at the company, such as COO & CFO, before becoming CEO in 2022. Former Executive VP & CFO of WebMD.
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