Experiential Marketing Manager, Tremor Video
$83-100k
2 days a week in office
Video marketing platform
Job no longer available
Video marketing platform
501-1000 employees
Job no longer available
$83-100k
2 days a week in office
501-1000 employees
Company mission
Nexxen's mission is to empower brands to captivate and activate the audiences that matter most through its end-to-end CTV and video marketing self-serve platform.
Role
Who you are
- 4+ years experience and proven expertise in events marketing, preferably in a start-up, media, tech, or advertising environment
- Possess a proven track record of executing quality events that have the wow factor and deliver against business objectives
- Understanding of sales – what drives salespeople, how to communicate with them, and the details of the sales process – and an appreciation for the role that experiential marketing plays in supporting their business and client relationship-building objectives
- Experience collaborating across multiple marketing channels & disciplines to meet event/campaign goals
- Superior project management & organizational aptitude, with the ability to manage multiple campaign components effectively and efficiently
- Strong relationship-building & negotiation skills to ensure that Nexxen receives optimal pricing and value from vendors
- Penchant for measuring, evaluating, and communicating the success of experiential initiatives
- Ability to create decks, presentations, budgets, run-of-show documents, etc
- Have excellent verbal and written communication & presentation skills
- Experience using event planning, marketing, and project management platforms (e.g., HubSpot, Pardot, SplashTha, Monday.com) is an advantage
What the job involves
- We are looking for an Experiential Marketing Manager to join our Marketing team
- Drive the conceptualization, execution and optimization of experiential programs in North America including large-scale industry conferences, local industry events in key markets, bespoke/custom client experiences, and select virtual events & webinars
- Develop compelling business cases for various event activations, sponsorships & speaking engagements by collecting key information and closely aligning these inputs to our key brand marketing, product & sales objectives & strategies
- Maintain annual event calendar & budget, while proactively researching new opportunities to expand our experiential footprint
- Manage all event planning milestones & estimates for project scope, venue sourcing, third-party partners, scheduling and resource requirements
- Manage external creative agency partner to ensure seamless production and delivery of creative and UX assets for all events
- Collaborate with communications & digital marketing colleagues to amplify experiential efforts via PR, thought leadership, social media, online advertising, outbound email comms, and the brand website
- Evolve our experiential initiatives to integrate digital & communications components into our strategy, to amplify and extend the experiences beyond the physical events themselves
- Coordinate staffing schedules and travel arrangements as needed for larger tentpole activations
- Manage and empower the Experiential Marketing Coordinator to make meaningful, consistent contributions to the planning and execution of our experiential plans
- Partner with the brand marketing leads and marketing operations team to ensure successful measurement of ROI is applied to our budget and decision-making practices
- Work closely and collaboratively with experiential marketing counterparts in the UK and Australia to ensure global strategic alignment and identify operational/executional efficiencies
- Spearhead the planning and execution of client & employee swag & gifting programs as part of the overall experiential strategy
Our take
Video has been an invaluable marketing tool for businesses since the beginning of TV advertisement, but modern technology has dramatically changed how such content is consumed. On-demand omnichannel streaming services and CTV has provided unique opportunities for advertisers to develop their audience engagement strategies, but without the appropriate technology platform, this can be difficult to navigate.
Nexxen provides an end-to-end self-service CTV & video marketing platform, helping to provide businesses with the appropriate engagement tools to future-proof their video marketing. The platform includes AI-driven analytic tools based on audience data, marketplaces for the self-serving of media for campaigns, in addition to analytic tools to assess the success of campaigns in real-time.
Whilst several other start-ups provide either video engagement tools or self-serve video marketing marketplaces, Nexxen has taken the smart angle of combining both into a single platform, whilst specializing in futureproofing companies for the rise in CTV engagement demands. The company aims to save clients money, time, and operational complexity by unifying where they operate their video advertisement campaigns into a single platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-29% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2011
$37m
LATE VC
Apr 2011
$3.8m
SERIES A
Total funding: $120.2m
Company benefits
- Comprehensive health benefits
- Flexible Time Off policy
- Matching 401k plan
- Commuter Benefits Plan
Company HQ
Theater District, New York, NY
Leadership
Ofer Druker
(CEO)CEO and co-founder of Matomy Group since 2011, and of AdsMarket since 2007.
Salary benchmarks
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