Senior Marketing Manager, Outpost24
More information about location
2-3 days a week in office (Plaça de Gal·la Placídia, Barcelona)
Cyber security risk management
Be an early applicant
Cyber security risk management
201-500 employees
Be an early applicant
More information about location
2-3 days a week in office (Plaça de Gal·la Placídia, Barcelona)
201-500 employees
Company mission
To help customers automate cyber hygiene and tighten cyber exposure before their business can be disrupted.
Role
Who you are
- We’re looking for someone who can generate high-quality leads, build a strong new-business pipeline, and deliver measurable ROI
- If you are a dynamic, self-driven, and creative marketing professional with exceptional attention to detail, a can-do mindset, and a passion for driving impactful growth in the cybersecurity space, this is your opportunity
- We are looking for a strategicthinker who can turn business goals into impactful marketing campaigns, a collaborator who builds strong relationships across teams, and a data-driven marketer who uses insights to optimize results
- You are resilient, adaptable, and thrive in a fast-paced environment, with a growth mindset and eagerness to learn
- You take ownership of your work, execute with meticulous attention to detail, and bring creativity, proactivity, and a can-do attitude to solving complex challenges
- Campaign Expertise: 5-10 years of proven experience delivering complex B2B marketing campaigns across digital, events, and ABM
- Industry Background: 5-10 years in B2B marketing in IT/SaaS industry; cybersecurity experience is a strong advantage
- Proficient with Marketing Automation Platforms (e.g., HubSpot, Pardot, Marketo) for nurturing and campaign deployment
- Experienced with CRM systems (e.g., Salesforce) for lead tracking, reporting, and sales enablement
- Strong analytical and funnel reporting skills; comfortable using web analytics tools (e.g., Google Analytics)
- Solid understanding of SEO/SEM as it relates to campaign performance and landing page optimization
- If you're excited about this role but your professional experiences don't completely align with what we're looking for, we encourage you to apply anyway
What the job involves
- In this role, you will be the driving force behind net-new business pipeline growth at Outpost24
- As our Senior Marketing Manager (New Business Campaigns), you will lead the strategy, planning, execution, and continuous optimization of integrated marketing campaigns across digital, events, Account-Based Marketing (ABM), and additional key channels
- You will oversee the full campaign lifecycle, from concept to launch, ensuring alignment with sales goals, smart resource allocation, and strong pipeline generation from new logos
- Define annual and quarterly campaign strategies using persona-based and ABM best practices, including audience segmentation, messaging, and value propositions for the ASM product suite
- Conduct market and competitive research to identify opportunities and strengthen campaign positioning
- Manage the campaign budget and report monthly on spend and ROI to leaders
- Plan and execute end-to-end integrated campaigns across digital, events, and ABM channels
- Coordinate with marketing teams (email, paid media, social, product marketing, field) to support campaign goals and nurture leads
- Manage cross-functional tasks with strong project management, ensuring timelines, scope, and stakeholder needs (content, design, product marketing) are met
- Define and oversee the prospect journey to convert MQLs into SQLs and drive pipeline opportunities
- Work closely with Marketing Operations, Product Marketing, Channel Marketing, Sales, and other teams to ensure campaigns are supported and leads are handled effectively
- Collaborate with stakeholders across the business while balancing competing priorities
- Analyse campaign performance and present insights and recommendations to leadership for ongoing improvement
Our take
With cybercrime expected to cost the world economy over $9T in 2024, cybersecurity has never been more important. Outpost24 was founded in 2001 to help companies manage the growing threat of cyber criminals by assessing and testing an organisation's IT vulnerabilities and providing visibility of the assets at risk so that security holes can be closed before they are exploited by bad actors.
The cybersecurity sector is crowded, and Outpost24 faces intense competition from the likes of IBM and Cisco, not to mention a host of startups focusing on issues in the space. However, Outpost24 has managed to carve out a place for itself with a focus on security testing rather than becoming distracted by diversifying into other solutions. It is also the only company to offer full coverage across network, device, web, cloud data and user security in a single package. This approach has stood it in good stead for over 20 years and garnered it a client base of over 2,500 customers including HMV, BBC Worldwide and The Belgian National Lottery.
Outpost24 was acquired by Vitruvian Partners in 2022. With the injection of funding provided by its new parent company, Outpost24 is accelerating its product development and increasing its marketing efforts. While it is a significant business in the European and US markets, it is aiming to grow its market share and expand internationally in the near future.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (1 round)
Dec 2020
$21.4m
GROWTH EQUITY VC
Total funding: $21.4m
Company HQ
Pottholmen, Karlskrona, Blekinge län
Leadership
Karl Thedeen
(CEO)Previously SVP, Head of Metro Business group at Infinera and CEO of Transmode.
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