Demand Generation & Account-Based Marketing Director, H2O.ai

• 8+ years driving pipeline at a B2B enterprise software company, selling large-dollar deals with long, multi-stakeholder cycles
• Real ABM experience: you have built named-account programs, prioritized accounts, coordinated with sales, and measured influence. You have run ABM, not just bought the tool
• Fluency in the modern, signals-based ABM playbook: intent data, enrichment, scoring, and orchestration
• Agentic, AI-driven marketing: you run the function with AI, not around it. Hands-on with Clay, Claude, and similar, with real AI-driven work to show
• Hands-on with HubSpot and Salesforce
• Metrics-first, and comfortable being held to a pipeline number alongside senior sales counterparts
• A builder’s mindset. This is a stand-up, and no task is beneath you

Desirable

• You own pipeline, with a hyperfocus on account-based marketing
• Most of it will come from a focused set of strategic accounts, not broad inbound
• This is a senior, director-level role reporting to the CMO
• You start as a team of one and build the team over time, setting the strategy and building it yourself
• ABM (the core) - Tier and prioritize a named list of strategic accounts, and run 1:1, 1:few, and 1:many programs against them
• Run a modern, signals-based motion: capture intent, enrich and score accounts, and route activated accounts to sales with the context to act
• Orchestrate the ABM stack (ZoomInfo, Clay, LinkedIn, Reachdesk) with RevOps, and partner with sales daily on accounts, plays, and pipeline
• No Tier 1 account sits untouched
• Demand generation (the engine underneath) - Own the broader program (campaigns, nurture, email, webinars, paid, events) as air cover for the account motion
• Own the funnel and its metrics, plus lead scoring, routing, and hygiene, in HubSpot and Salesforce
• Own and manage the demand-gen budget, metrics-first