Marketing & GTM Program Manager, Teamwork
+ Employee Share Options (ESOP)
Project management platform
Open for applications
Project management platform
501-1000 employees
Open for applications
+ Employee Share Options (ESOP)
501-1000 employees
Company mission
To make teams that deliver client work efficient, organised, profitable, and happy.
Role
Who you are
- Solid experience in B2B marketing, demand generation or program management
- Strong project and program management skills with a focus on cross-functional collaboration to drive measurable results across marketing, sales and other functions
- Good understanding of marketing measurement methodologies, including ROI analysis & attribution modeling
- Analytical mindset with experience in data-driven decision-making
- Proficiency in marketing automation tools (HubSpot) and analytics platforms (e.g., Google Analytics, Tableau, Power BI)
- Solid experience building target account marketing/ABM programs from scratch
- Experience and knowledge of Outbound programs with a keen eye for measurement, bias for continuous testing and action
- Experience working in fast-paced environments, preferably in tech or SaaS industries
- Knowledge of Agile project management methodologies and experience in PMP, Scrum, or other relevant project management disciplines
- Bachelor’s degree in Marketing, Business Administration, or a related field
- Excellent communication and presentation skills
- Strong organisational skills and attention to detail
What the job involves
- We’re seeking an experienced, data-driven GTM Program & Marketing Effectiveness Manager to elevate our marketing performance and program management capabilities.
- In this role, you’ll lead initiatives that optimize marketing effectiveness, manage strategic cross-functional programs, and drive continuous improvement across marketing and go-to-market (GTM) teams. You’ll collaborate closely with marketing, sales, data analytics, and business stakeholders to ensure our efforts deliver measurable, business-aligned results
- Develop and execute a consistent marketing effectiveness framework to measure the performance of key marketing programs, and campaigns in a consistent manner
- Analyse marketing data to assess ROI and effectiveness across channels (paid, organic, events, etc.),
- Identify insights and actionable recommendations to improve marketing performance and optimize marketing spend and resource allocation in partnership with team leads
- Collaborate with analytics teams to develop dashboards and reporting for ongoing performance tracking in a consistent manner across brand, demand gen and other marketing teams
- Help manage our department sprint planning and agile process, managing sprints, backlog grooming, intake process and sprint retros
- Sustain a culture of alignment by regularly updating stakeholders and facilitating discussions during points of misalignment
- Help build a culture of experimentation through facilitating sessions across our marketing and wider GTM organisation
- GTM Program Management
- Oversee the end-to-end management of priority marketing and cross-GTM programs, ensuring alignment with business goals, timelines, and budgets
- Build strategy for our initial Target Account Marketing strategy, focusing on larger ICP service firms, with execution support from broader marketing and sales teams
- Program-manage the Outbound Marketing Program, facilitating stakeholder meetings, driving continuous optimization, testing, and developing the right measurement framework to drive results
- Contribute to the development of a lead management process to ensure a “no lead left behind” approach across marketing and sales
- Facilitate key GTM events and initiatives, such as kickoffs, all-hands meetings, planning sessions, retrospectives, and workshops, as required
- Continuously find and implement ways to improve team operations and collaboration
Our take
The adoption of project and team management software has seen a consistent upward trend over the years. In recent years, it has become an indispensable tool for organisations of all sizes and industries. With the sustained prevalence of remote and hybrid work models and widespread digital transformation initiatives, the project management software market is not only hot but also experiencing rapid growth.
Teamwork has been riding this wave of growth, having expanded and refined its platform since as far back as 2007, achieving profitable growth right from the outset. This makes its 2021 funding round even more significant, poised to support the company in consolidating and expanding its already prominent global position.
Although the dominant market is in the US, Teamwork has a robust presence in its home turf or Europe. Furthermore, it has successfully cultivated an international footprint with 20,000 clients, including global entities such as Disney, PayPal, and HP. While entering the competitive US market pits the company against industry giants like Asana and Trello, Teamwork's solid European foundation and substantial funding position it well for the challenge.
Steph
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (1 round)
Jul 2021
$70m
GROWTH EQUITY VC
Total funding: $70m
Company benefits
- Up to 30 days vacation
- Pension/Retirement matching
- Health plans and wellbeing programs
- Give Back program
- Educational resources and generous allowance to support development
- Inclusive policies - maternity, paternity & parent leave, as well as a focus on flexible working
- Recognition programs
- Employee Share Options (ESOP) - we mean what we say when we say, ‘act like an owner’!
Company HQ
Blackpool, Cork, Ireland
Leadership
Daniel Mackey
(CTO)Previously an App Developer and Director at Digital Crew, where they were also the owner.
Peter Coppinger
(CEO)Previously a Director at Digital Crew.
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