Copywriter, Spring Health
B2B
$86-110k
+ Stock options
Personalised mental healthcare
Job no longer available
Personalised mental healthcare
1001+ employees
Job no longer available
$86-110k
+ Stock options
1001+ employees
Company mission
To eliminate every barrier to mental health.
Role
Who you are
- The ideal candidate is an exceptional copywriter with a strong portfolio showcasing expertise across various formats
- This role requires someone who is passionate about mental health and driven to create compelling content, from digital campaigns to brand narratives, and who thrives in a collaborative team environment
- 3-4 years of B2B copywriting experience in-house or at an agency, with health-tech experience preferred
- Strong portfolio showcasing your ability to create within a consistent brand voice,produce engaging copy across multi-variant campaigns, and drive conversions through compelling content and CTAs
- Strong storytelling abilities with an emphasis on clarity, empathy, and engagement
- Proven ability to drive organic traffic through SEO best practices and blending keyword strategy with compelling content
- Ability to adapt tone and style to fit various audiences, including HR leaders, benefits consultants, the C-suite, and mental health members
- Familiarity with mental health or healthcare industry terminology is a plus
- Ability to work in a fast-paced, agile environment and manage multiple priorities simultaneously
- Strong collaboration skills and the ability to work cross-functionally with designers, marketers, and product teams
What the job involves
- We are seeking a highly skilled and creative Copywriter (B2B) to join our dynamic team of writers and content strategists
- Reporting to the Director of Content Marketing, this role will focus on writing copy that supports our mission and drives engagement for various channels, including digital, ads, web, social, email, and events
- As a Copywriter, you will work closely with our content, design, brand, demand gen, and product marketing teams to create content that not only inspires but also educates our diverse audiences
- Write, edit, and optimize copy for digital channels, including ads, landing pages, websites, blogs, and email campaigns
- Develop copy for B2B marketing materials that capture the attention and solve problems for both end-users and corporate clients
- Collaborate with content, design, and product marketing teams to create consistent, on-brand messaging across all touchpoints
- Create persuasive B2B sales collateral and thought leadership content that conveys value to potential partners
- Support B2B initiatives with clear, empathetic messaging to connect with HR leaders, benefits-decision makers, consultants, the C-suite, and more
- Contribute to campaign ideation, offering fresh perspectives and a strong understanding of how words can shape user experience
- Incorporate SEO best practices into content, ensuring copy is discoverable and reaches the right audiences
- Ensure all messaging aligns with our clinical pillars and is sensitive to mental health topics
- What success looks like in this role:
- Timely completion of projects against SLA’s
- Meeting or exceeding engagement metrics set by channel (eg. Social, Email)
- Internal stakeholder satisfaction with work product conducted via surveys
Our take
Large companies often provide employees with mental health services, but small businesses find it challenging to offer similar support. Additionally, existing support systems are usually generalised, failing to deliver the personalised mental healthcare that individuals need. To address this gap, Spring Health has developed AI-driven tools for employers to create tailored mental wellness plans for their employees, including treatment options, daily routines, and medication plans based on individual data.
Spring Health has recently expanded its services to the family and pediatric space through the acquisition of Weldon, offering mental wellness guidance to parents. This expansion includes chats with therapists, social workers, and parenting coaches, as well as group support with other parents and access to educational content. By focusing on personalised care, Spring Health aims to enhance mental wellness support for families alongside its existing employee services.
The behavioural health market is projected to grow to $242B by 2027. While many solutions prioritise fast access to therapy or meditation, Spring Health differentiates itself by emphasising the right type of care for each individual. With substantial funding raised, Spring Health is well-positioned to continue its innovative approach to mental health services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
77% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2024
$100m
SERIES E
Apr 2023
$71m
LATE VC
Total funding: $465.1m
Company benefits
- Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
- 10 allocated sick days per year
- Flexible paid time off in addition to 12 paid holidays throughout the year
- Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management
- Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge
- 4-4.5 months of fully paid parental leave
- Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
- Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively
- On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
- Employer sponsored 401(k) match of up to 2% after 90 days of employment
- Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
- Focus Fridays: no meetings, no distractions, just time for you to get work done
- Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members
- Up to $1,000 Professional Development Reimbursement per calendar year
- $200 per year donation matching to support your favorite causes
Company HQ
Flatiron District, New York, NY
Leadership
Adam Chekroud
(Co-Founder & President)Previously President of The Oxford Guild Business Society for 2 years and Researcher at FMRIB Centre - University of Oxford for 1 year.
April Koh
(Co-Founder & CEO)Previously Chief Product Officer & Co-Founder at Spylight for 1 year. Also worked in the Product Management Department at Shazam for 5 months.
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