Senior Field & Events Marketing Manager, ReversingLabs
$168-178k
Plus performance-based bonus or commission
More information about location
Threat intelligence solution
Be an early applicant
Threat intelligence solution
201-500 employees
Be an early applicant
$168-178k
Plus performance-based bonus or commission
More information about location
201-500 employees
Company mission
To analyze and secure every enterprise software package, container and file, at the speed of business.
Role
Who you are
- BA/BS degree or equivalent with working experience in B2B marketing and demand generation
- 6-8 years in marketing roles, with a focus on field and events marketing. Proven experience in managing a team and delivering successful events
- Strategic thinker—not just an event executor. You design programs as revenue-generating vehicles and can clearly articulate how each event contributes to the business
- Demonstrated ability to lead, motivate, and develop a team towards high performance
- Strong project management skills, capable of handling multiple projects simultaneously, meeting deadlines, and managing budgets effectively
- Excellent written and verbal communication skills, capable of engaging with diverse audiences and stakeholders
- Ability to think creatively and bring innovative ideas to event and field marketing strategies
- Proficiency in analyzing data and extracting actionable insights to drive continuous improvement
What the job involves
- We are seeking extraordinary talent for this game-changing opportunity to help forge this transformational journey at ReversingLabs
- You, as the Senior Field & Events Marketing Manager, will be a pivotal figure in our marketing team, owning the full event lifecycle from strategy and creative concept through flawless execution and post-event sales alignment
- In this role, you’ll be both an IC executing all Field Events & a Manager of the Channel & Fed Events coordinator, driving the development and implementation of innovative marketing programs to promote our brand, products, and services at in-person events, ensuring our presence stands out and drives measurable results
- Own the end-to-end event strategy that is aligned with overall marketing and business objectives. Source feedback & track metrics for all events and provide recommendations for new strategies to changing market landscapes and prior performances
- Design the full “event journey” from pre-event demand generation, the on-site experience, to the post-event sales sequence, bringing creativity and ideating on ways to optimize each touchpoint to drive increased awareness, lead gen, meetings booked or deal acceleration
- Continually identify new and innovative ways of executing event solutions while minimizing spend and maximizing ROI
- Manage a diverse portfolio of programs, including large-scale trade shows, conferences, executive summits, Sales Kickoffs (SKOs), and flagship customer events, ensuring alignment with company objectives, brand standards, and revenue goals
- Track and report event performance metrics; provide data-driven recommendations to continuously optimize strategy and spend
- Manage and mentor the events team, including direct oversight and training of the relevant team member(s), fostering a culture of collaboration, creativity, and excellence while guiding professional development, daily task prioritization, and the successful execution of high-impact event and field marketing initiatives
- Ensure each event aligns with brand guidelines and generates meaningful engagement
- Collaborate with internal stakeholders, including sales, product, creative, and content teams, to ensure seamless integration and alignment of marketing efforts with overall business goals
- Move beyond logistics to design the full "event journey," including pre-event demand generation strategy, the on-site experience, and the post-event sequence to ensure full funnel strategy to support pipeline generation
- Collaborate with sales enablement to ensure seamless handoff from marketing event to sales pipeline with communications around the value proposition and effective follow up of each event
- Partner directly with Marketing Operations to ensure the data flow—from initial scan/lead capture to closed-won deal—is accurate, visible, and optimized within the CRM
- Own & evolve the Event Standard Operating Procedures (SOPs), continuously updating and refining them to improve the marketing org's efficiency and scalability
- Manage budget tracking to plan: Assume management of the total Field and Event Marketing budget, including quarterly forecasting and tracking actual spend to budget
- Support Vendor Strategy & Negotiation: Support vendor coordination and evaluation, selection tracking, and high-level contract negotiations for all event-related vendors and agencies to ensure cost-efficiency and service quality
Our take
In the world of cybersecurity, a good offense makes for a good defense. Active malware detection programs can greatly improve threat detection and elimination, saving time and money. ReversingLabs offers unprecedented threat detection and analysis to combat the latest intelligent cyber attacks.
ReversingLabs' active decomposition technology allows a full-scale analysis of all incoming content to identify any potential threats. Users can verify the software supply chain, hunt malware threats continuously, and prevent phishing and email attacks. The company's approach to actively combating malware attacks has attracted a variety of big-name customers, including Cisco, JPMorgan and Motorola.
ReversingLabs has garnered impressive amounts of funding to date, allowing it to advance within the rapidly growing cybersecurity market. With the cybersecurity industry needing to accommodate limited security budgets while providing scalable, agile and efficient security features, ReversingLabs joins competitors TDi Technologies, Claroty and Lastline in developing effective, future-proof platforms.
Freddie
Company Specialist at Welcome to the Jungle
Insights
20% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Aug 2021
$56m
SERIES B
Apr 2020
$10m
SERIES A
Total funding: $91m
Company benefits
- Paid vacation and sick leave
- On-the-job training, tech talks, personal training and development
- Flexible work schedule
- Free snacks and beverages
- Commuter benefits
- Employee referral bonus program
- Company events & activities
- Medical with deductible reimbursements
- Employer paid dental, vision, disability & life insurance
- 401k
- Flexible Spending Accounts (health & dependent)
- Quarterly (3 day) Wellness Weekends
- Pet insurance
- Opportunities for advancement
- Innovative and collaborative work environment
Company HQ
Kendall Square, Cambridge, MA
Leadership
Mario Vuksan
(Founder & CEO)Mario worked as a Software Engineer for 4 years before spending almost 5 years at Groove Networks. They spent over 3 years at Bit9, leaving their Director of Research position in December 2008 to found ReversingLabs the following month.
Share this job
View 12 more jobs at ReversingLabs