Sales Development Manager, SundaySky
More information about location
Smart video platform
Open for applications
Smart video platform
101-200 employees
Open for applications
More information about location
101-200 employees
Company mission
SundaySky's mission is to transform CX with video-powered experiences.
Role
Who you are
- This is a dual “player-coach” role, ideal for someone with a proven track record for executing successful outbound programs and converting inbound leads into booked meetings and pipeline
- 5+ years of proven experience in B2B SaaS sales, business development, or related roles
- Experience managing or collaborating with outsourced SDR/BDR vendors is a plus
- Persistence with a drive to make the most of every lead and potential business opportunity
- Demonstrated experience in executing outbound and inbound programs that generate significant pipeline and revenue
- Strong understanding of sales and business development tactics to drive engagement and stand out from the clutter
- Expertise with sales tools and platforms such as Salesforce, SalesLoft, LinkedIn Sales Navigator and other engagement and prospecting tools
- Strong analytical skills with the ability to leverage data to inform decisions, optimize strategies, and improve performance
- Ability to think strategically while executing tactically in a fast-paced, dynamic environment
- Self-motivated, organized, and adaptable, with a growth-oriented mindset
- Ideal candidates work in either the Eastern or Central Time regions of the U.S
What the job involves
- As we scale, we’re seeking a Sales Development Manager (SDM) to drive our outbound efforts and optimize inbound lead conversion, driving pipeline and revenue growth
- As SDM, you'll own the outbound strategy and ensure effective conversion of inbound leads for our new business development function, working closely with heads of marketing, demand generation and revenue
- This is an ideal opportunity for a high-performing SDR manager or a senior SDR ready to step into their first leadership role with the chance to build and scale a best-in-class SDR function
- Reporting to the VP of Marketing, the role will start with 1 direct report (SDR), and will have the opportunity to work with outsourced partners and new technologies to scale pipeline generation
- You’ll play a key role in helping define the strategy, tools, and team structure that will scale SundaySky’s revenue engine
- As “player-coach”, consistently reach your own individual monthly quota targets while managing a dedicated SDR to meet his or her goals (meetings held and opportunities created)
- Develop a high-performing SDR function to meet and exceed SundaySky’s pipeline generation targets
- Strive to deliver an efficient, repeatable processes for lead / contact qualification and conversion
- Foster a results-oriented, collaborative culture that encourages creativity, accountability, and professional growth
- Create training frameworks and onboarding processes to ramp future SDR hires quickly and successfully
- Own and drive the overall outbound strategy, ensuring alignment with company goals and revenue targets
- Design and implement a structured outbound engine, including ICP segmentation, account tiering, playbooks, and multichannel cadences
- Identify opportunities to maximize outbound performance by utilizing both internal and outsourced resources
- Continuously test new messaging, cadences, personalization and other tactics to improve response and meeting rates – leveraging data to test and optimize outreach strategies
- Own SDR tooling stack and recommend enhancements based on team needs and performance gaps
- Partner with marketing leaders to align on Account-Based Marketing (ABM) initiatives and optimize outreach efforts to high-value accounts
- Efficiently convert inbound leads into qualified, booked meetings that drive pipeline
- Develop and implement a structured lead management process, emphasizing timely follow-up and personalized outreach to maximize conversion rates
- Work closely with demand generation and rev ops to ensure closed-loop reporting, seamless lead handoffs and continuous optimization of campaigns
- Leverage CRM (Salesforce) tools and intent data to track and analyze inbound lead performance, identifying opportunities to continuously boost conversion rates
- Track success metrics, including prospecting activity, meetings held, meeting-to-opportunity ratios, and pipeline contribution
- Regularly analyze performance data to identify trends, opportunities for improvement, and areas to optimize outreach efforts
- Work with RevOps to develop dashboards and reporting structures that provide transparency into team performance and program impact
- Report weekly to leadership on SDR performance, key learnings, and pipeline contribution
Our take
Producing, distributing and optimizing video content can be a painstaking process, especially at scale. SundaySky solves this problem by allowing videos to be created dynamically and at scale in the same way webpages are.
SundaySky's video generating engine creates and renders videos automatically in seconds, and has created billions of video experiences to date. This solution has big appeal for enterprises, and SundaySky now serves big-name customers such as Comcast, Dell and United Airlines.
SundaySky's main challenge is competing with companies that offer similar services, such as Loom and Ziflow. However, the company's impressive client roster and the speed of its engine are strong indicators for future success. It also continues to add new features, for example a generative AI assistant that facilitates faster user-driven video creation through conversational text prompts.
Steph
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2020
$8.9m
LATE VC
Aug 2017
$7m
SERIES D
Total funding: $84.9m
Company HQ
Garment District, New York, NY
Leadership
Jim Dicso
(CEO, not founder)Started at the company as CRO in 2011. Is also an Executive Board Member for the Center for Marketing and Consumer Insights at Villanova University. Held VP roles at LivePerson, Witness Systems and Parametric Technology.
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