SEO Specialist, FareHarbor
$52.2-78.2k
+ 10% bonus potential
More information about location
Booking solutions for tour operators
Posted today
Booking solutions for tour operators
501-1000 employees
Posted today
$52.2-78.2k
+ 10% bonus potential
More information about location
501-1000 employees
Company mission
To make experiences better for everyone.
Role
Who you are
- To be successful in this role you should have knowledge of user experience and SEO principles and their applications
- In addition to SEO skills, you should be competent in using Google applications, and have exceptional written, communication and organizational skills
- For this position you should also have an understanding of how websites are built and structured and an applicable understanding of how to make each site continuously successful YOY through strategic SEO analysis and reporting
- 2+ years in an SEO role developing and implementing SEO strategies
- Experience with managing client portfolios and communications
- Recommended experience working with Excel, SEM Rush, Screaming Frog, MOZ
- Experience working with Content Management Systems (CMS) such as Weebly, Wix, Joomla, Squarespace, GoDaddy, Cloudflare, Wordpress, etc
- Experience with Google Analytics, Google Search Console and Google Data Studio
- Outstanding ability to think creatively, strategically, and identify and resolve problems
- Ability to work within a team and independently
- Strong organizational, time management, and analytical skills
- Have the desire to improve and grow within the organization
- Understand and stay up to date with website best practices
- Strong attention to detail
- Think critically and strategically on how to increase website conversions
Desirable
- Multilingual - Spanish speaking
- Have experience with HTML and CSS
What the job involves
- SEO Specialists are a key part of the Sites department at FareHarbor
- We host over 3,000 client websites and are always looking to help our clients grow their business by improving their organic search presence
- In this role, you will use your SEO skills to audit our clients’ websites, develop optimization roadmaps, proactive craft website recommendations, and report on the success of your work
- You will work with a wide variety of clients in the tourism industry, ensuring every day is a little different than the last and you have plenty of opportunity to hone your skills
- FareHarbor’s business model requires that users utilize our software to book online
- For this reason it is in FareHarbor’s best interest that our clients have websites that are easy to find, easy to navigate and that drive online conversions
- As an SEO Specialist, you will work hand in hand with our Project Coordinators, Conversion Rate Optimization Specialists, Senior SEO Specialists, and SEO Strategists to hit deadlines, update websites with SEO recommendations, and proactively target sites that have high conversion opportunities
- This role will work with a client portfolio to nurture, grow and report on by communicating and making changes that conform to modern and strategic SEO best practices
- You will be working on multiple projects at one time and should have a strong attention to detail and the ability to multitask and self start
- Conduct SEO Audits of clients websites that include recommendations for keyword, technical, local and off-site optimizations
- Perform keyword research, local audits and competitive analysis
- Understand and implement technical SEO audits and changes
- Recommend and implement site migration strategies
- Track, report, and analyze the impact of SEO recommendations
- Collaborate with Account Managers and Client Stakeholders on SEO strategies
- Communicate with clients through meetings, email, and tickets
- Keep up to date with algorithm updates and SEO trends to keep our clients in the coveted ranking positions
- Serve as the SEO expert/advocate within FareHarbor, sharing your knowledge with the FareHarbor sites department, Account Managers, FareHarbor Sites product team and more
- Follow any specific instructions provided by Project Coordinators and SEO Strategists, working with them to hit agreed upon deadlines and milestones for each project
- Think from the perspective of a customer to build SEO reports/audits that will promote the website to increase conversions
- Be an authority on our in-house developed WordPress theme and understand its limitations and restrictions (training will be provided for this)
- Stay up to date with SEO website best practices and trends and implement when necessary
- Work with the Product team to give feedback on features that already exist and ones that should be created
Application process
- Application Deadline: June 25, 2025
Our take
Most holidaygoers in the US prefer to book their activities and experiences online - but when it comes to local operators, this isn’t always possible. FareHarbor has been developing software to help digitize the booking process for these smaller businesses, and over a decade, has brought more than 5,000 of them onto the books.
Along the way, FareHarbor also built up some strong momentum in the reservation management and distribution areas of the sector, which drove up the company’s valuation - making it a prime candidate for acquisition. Whilst TripAdvisor reportedly made multiple bids, FareHarbor ultimately went to Booking Holdings, the US’ largest vendor of tour company booking software.
This puts FareHarbor in a strong position. Booking Holdings is acquiring companies at a steep rate (ten in the last ten years), and good ones too - Kayak and Venga number among them. This will help FareHarbor with customer acquisition, and insulate it somewhat from any wobbles in the hospitality sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (1 round)
May 2015
$0.2m
SEED
Total funding: $0.2m
Company HQ
Grachtengordel-Zuid, Amsterdam, Netherlands
Leadership
Matt Broten
(Software Engineer)Worked in various Software Engineering roles at Minnesota Supercomputing Institute, University of Minnesota, Open Systems International, Instant Automatic, and Artery- which they also co-founded.
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