Marketing Lead, Upway
France & Southern Europe
€70-90k
Reconditioned e-bike marketplace
Open for applications
Reconditioned e-bike marketplace
201-500 employees
Open for applications
€70-90k
201-500 employees
Company mission
To accelerate e-bike adoption and reduce waste.
Role
Who you are
- Experience: 7-10+ years in Marketing, ideally in a D2C, E-commerce, or Marketplace scale-up. You have seen what "good" looks like in a high-growth environment
- T-Shaped Marketer: You are comfortable looking at a spreadsheet to analyze ROAS, but you also have the creative eye to sign off on a brand campaign
- Builder Mindset: You don't need a massive team to get things done. You are resourceful, hands-on, and thrive in an environment where you build the plane while flying it
- Business Acumen: You understand that marketing exists to drive revenue. You are data-driven and hold yourself accountable to business metrics
- Languages: Native French is required. Professional proficiency in English is a must. Italian or Spanish is a plus
What the job involves
- Reporting To: General Manager for France & Southern Europe
- We are looking for a 360° Marketing Leader to take full ownership of the marketing strategy for France (our historical market) and Southern Europe
- You will act as the "CMO" for your region, balancing high-level brand strategy with hands-on execution
- Reporting directly to the General Manager FRSE, you will drive growth, build brand love, and ensure Upway remains the top-of-mind choice for e-mobility in the region
- Own the Regional Strategy: You will define and execute the full-funnel marketing plan for France and Southern Europe. You are responsible for the budget, the channel mix, and the ultimate ROI of your region
- Drive Performance & Growth: Work closely with the central performance team to optimise acquisition channels (SEA, Social, SEO). You will continuously test new local levers (partnerships, influencers, offline activations) to lower CAC and increase volume
- Build the Brand Locally: You will adapt Upway’s global voice to the local nuances of the French, Italian, and Spanish markets. You will manage PR, content, and brand activations to build trust and authority in the refurbished sector
- 360° Execution: You are strategic but operational. One day you might be planning the Q3 budget, and the next you are setting up a local partnership or reviewing ad creatives
- Lead & Collaborate: You will manage local Marketing Managers and eventual freelancers while collaborating daily with the central Strategy & Performance Growth teams to ensure alignment
- Impact: You are directly contributing to the decarbonization of mobility by giving thousands of e-bikes a second life
- Ownership: You are the marketing voice for our core markets. Your decisions will have a visible, immediate impact on the business
- Growth: Join a Series C scale-up backed by top-tier investors (Sequoia, Exor) during our hyper-growth phase in Europe
Application process
- Applied
- Review
- Hired
Our take
Upway is a second-hand marketplace for electric bicycles, offering a more affordable alternative to new models. The company purchases e-bikes from both private sellers and e-bike companies, refurbishing them and reselling at a discount, a model that appeals to those looking for quality e-bikes at a lower cost.
The electric bike market in Europe is booming and expected to double in value over the next decade. Upway capitalises on this growth by addressing consumer concerns about the quality of second-hand bikes. Through its refurbishment process, it ensures customers can confidently purchase pre-owned bikes, reducing both costs and environmental impact.
In addition to its expansion into key European markets, Upway has recently formed a strategic partnership with Rad Power Bikes. Through this collaboration, customers of Rad's US retail locations can trade in their old e-bikes for discounts on new models, supporting a circular economy. Paired with its $60 million funding round in 2025, Upway is consolidating its position as a leader in sustainable mobility.
Steph
Company Specialist at Welcome to the Jungle
Insights
107% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2025
$60m
SERIES C
Nov 2023
$30m
SERIES B
Total funding: $121m
Company benefits
- Competitive Package: Attractive salary plus equity participation
- Perks & Benefits: Corporate Benefits program, phone allowance, Deutsche Bahn ticket, and regular team offsites
- Global Collaboration: Work with an ambitious, international, and collaborative team spread across Paris (HQ), Berlin, Antwerp, Los Angeles, New York City, and more
Company HQ
Gennevilliers, France
Leadership
Toussaint Wattinne
(Co-Founder & CEO)Before co-founding Upway, spent eight years at Uber in a variety of roles, including Director and Regional General Manager.
Stéphane Ficaja
(Co-Founder & COO)Engineer with experience at AirFrance and FinTech company Misys. Like co-founder Toussaint Wattinne, worked at Uber for eight years in a number of Directorial and Regional Management roles.
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