Marketing Automation Manager, OpenGov
$90-105k
OTE
On target ranges above include base plus a portion of variable compensation that is earned based on company and individual performance
Cloud ERP software for the public sector
Be an early applicant
Cloud ERP software for the public sector
501-1000 employees
Be an early applicant
$90-105k
OTE
On target ranges above include base plus a portion of variable compensation that is earned based on company and individual performance
501-1000 employees
Company mission
To power more effective and accountable government.
Role
Who you are
- This role is ideal for a proactive, strategic thinker with a proven track record of success in marketing automation and lifecycle marketing
- Bachelor’s degree in Advertising, Business Analytics, Marketing, or a related field of study is required
- Minimum of 5 years of experience in digital marketing is required. SaaS experience is preferred
- Excellent analytical and quantitative skills, with the ability to interpret data and provide strategic recommendations to key stakeholders
- Strong communication and presentation skills, with attention to detail and the ability to influence cross-functional teams
- Proven ability to manage complex, simultaneous projects, workstreams, and vendor relationships in a deadline-driven environment
- Expert in end-to-end campaign strategy, development, execution, and measurement
- Innovative thinker with a strategic mindset. You know the playbook, but you’re not limited by it
- Demonstrated expertise in Marketo or similar marketing automation platforms, with a deep understanding of campaign strategy, development, execution, and measurement
- Additional desirable experience includes Excel proficiency, basic HTML capabilities, copywriting skills, and managing 3rd party contractors, designers, writers, and agencies
What the job involves
- As a Marketing Automation Manager, you will play a critical role in shaping and driving OpenGov’s growth strategy through expert-level design and execution of marketing automation initiatives
- Leveraging advanced expertise in Marketo and related tools, you will create and manage sophisticated, data-driven campaigns that enhance the marketing and sales funnel, engage local government buyers, and drive measurable results
- Your ability to analyze trends, optimize processes, and deliver creative, scalable solutions will contribute to achieving organizational objectives
- Lead the design and implementation of complex, multi-step marketing journeys, dynamic email campaigns, and segmentation strategies to nurture leads and drive conversions across all funnel stages
- Collaborate with demand generation, events, design, and product marketing teams to align campaigns with overarching business objectives and customer needs
- Partner with customer marketing to develop personalized automation streams that enhance customer engagement, retention, and loyalty
- Refine lead nurturing, scoring, and handoff processes in collaboration with sales and marketing operations teams, ensuring seamless alignment and measurable outcomes
- Leverage behavioral, demographic, and transactional data to develop advanced segmentation and targeted campaigns that resonate with key audience segments
- Manage and optimize the execution of email campaigns, including segmentation, personalization, A/B testing, template optimization, and performance tracking
- Analyze campaign performance metrics, identify trends, and deliver actionable insights to stakeholders, continuously enhancing automation processes and outcomes
- Ensure compliance with email marketing regulations, including CAN-SPAM, GDPR, and CCPA, while adhering to industry best practices
- Maintain and enhance Marketo workflows, data integrations, and platform configurations to support evolving business needs
- Stay at the forefront of email marketing trends and technologies, driving innovation and effectiveness in automation strategies
Our take
As the world digitizes, governments must innovate their operations in order to deliver the highest standard of service. OpenGov offers cloud software products to help governments manage performance, improve budgeting, and visualize operational intelligence, as well as providing comprehensive open data.
OpenGov is the leader in local government software. Its cloud-based products, which aided a number of public agencies through the pandemic, include citizen services, procurement, budgeting and planning capabilities - made comprehensive by a series of strategic acquisitions. The company's coherent and integrated software solution significantly reduces the stress on government systems, allowing them to work smarter and better for their citizens.
OpenGov serves over 1,600 governments across the US, and continues to secure new clients. It also has made several partnerships towards improving its range of services which will enable it to remain a powerful tool for governments wishing to digitally transform.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Feb 2022
$50m
LATE VC
Oct 2021
$50m
LATE VC
Total funding: $228m
Company benefits
- Work from anywhere
- Unlimited vacation
- Mission-driven colleagues
- World-class healthcare
- Professional development
Company values
- What we say we’ll do
- We have passion for the mission
- We drive for customer impact
Company HQ
Trinidad, San Jose, CA
Articles
Leadership
Zachary Bookman
(CEO)Prior to co-founding OpenGov, was a Principal for Formation 8 and a Special Advisor with ISAF in Afghanistan, focusing on rule of law and governance.
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