Director of Lifecycle Marketing, Credo Health
$110-160k
+ Bonus + Equity
More information about location
Automated medical record retrieval
Be an early applicant
Automated medical record retrieval
21-100 employees
Be an early applicant
$110-160k
+ Bonus + Equity
More information about location
21-100 employees
Company mission
To give patients and providers the experience they want and deserve.
Role
Who you are
- To excel in this role, you will need to have a strong set of qualities that will enable you to think strategically and execute effectively to close deals
- You will also need to have the flexibility to nimbly operate in a fast-paced, agile environment that is constantly evolving
- 5+ years of B2B marketing experience, including 2+ years in lifecycle, customer marketing, or CRM strategy—preferably in healthtech, digital health, or healthcare SaaS
- Demonstrated experience owning lifecycle strategy and driving impact across multiple funnel stages (MQL to renewal or expansion)
- Deep understanding of healthcare buyers (MSOs, ACOs, provider orgs, or payers), especially in regulated markets such as Medicare Advantage or Medicaid
- Proven experience defining and activating segments within a SAM/SOM framework
- Advanced proficiency in HubSpot or equivalent CRM/automation platforms for segmentation, scoring, nurturing, and reporting
- Experience executing email marketing, retargeting, and cross-channel lifecycle campaigns
- Analytical mindset with a strong grasp of performance metrics like CAC, LTV, funnel velocity, churn, and engagement rates
- Excellent communication and copywriting skills, with a focus on clarity and value-based messaging
- Ability to thrive in a fast-moving, resource-constrained startup environment and operate across strategic and tactical levels
- Bonus: Experience marketing healthcare services to medical professionals or clinic administrators
- The ability to work productively and without interruption or distraction during Mountain Time business hours is essential
What the job involves
- As we scale rapidly, we’re hiring a Director of Lifecycle Marketing to design and execute end-to-end engagement strategies that drive customer acquisition, activation, retention, and expansion
- In this high-impact role, you’ll own the full lifecycle marketing engine—using segmentation, automation, and targeted messaging to move prospects and customers through the funnel with precision and empathy
- This is a cross-functional, strategic role suited for someone who blends analytical rigor with customer-centric thinking and thrives in a fast-paced, resource-conscious startup environment
- We are hiring for a role that may be scoped at the Senior Manager, Head, or Director level depending on candidate experience
- Lifecycle Strategy & Execution: Design and execute programs that drive engagement and conversion across the full customer journey
- Segmentation & Personalization: Define and activate high-value segments to deliver tailored messaging to healthcare buyers
- Marketing Automation & CRM Ownership: Build workflows, lead scoring, and lifecycle automations in HubSpot to support sales and retention
- Lead Nurturing & Conversion Optimization: Launch campaigns that move leads through the funnel and improve conversion rates
- Customer Retention & Expansion: Partner cross-functionally to increase product adoption, reduce churn, and identify upsell opportunities
- Measurement & Attribution: Own lifecycle marketing metrics, reporting, and insights to inform strategy and optimize ROI
- Experimentation & Continuous Improvement: Test and iterate on messaging, cadence, and channels to improve performance
- Cross-Functional Collaboration: Align lifecycle marketing with Sales, Product, and Customer Success to support shared goals
- Team Support & Leadership: Help scale a high-performing marketing team with a culture of ownership, learning, and results
- This job description is not intended to describe in detail the multitude of tasks that may be assigned, but rather to provide a general overview of the expectations and responsibilities of this position
- As the nature of business demands change, so may the functions of this position. Additional duties and responsibilities may be assigned
Our take
Credo addresses the issue of incomplete patient records in healthcare, aiming to provide value-based care providers with a comprehensive and up-to-date clinical picture all the way from the initial patient visit.
Utilising its PreDx platform, Credo integrates all digital and paper health records seamlessly. By offering summarised digital patient medical records, it allows healthcare staff to concentrate on patient care rather than admin, and also facilitates pre-encounter risk analysis. This, in turn, ensures a complete clinical understanding of each patient, ultimately leading to improved compliance, financial performance, and overall health outcomes.
Having closed a successful funding round in 2024, the company is positioned for significant expansion and innovation. The infusion of capital is expected to support the further development of Credo's solutions, enabling broader accessibility to healthcare providers and a more profound impact on patient care.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jan 2024
$5.3m
SEED
Mar 2022
$3m
SEED
Total funding: $8.3m
Company benefits
- Work remotely from your preferred location 99% of the time
- Offsite meetings each quarter, where we blend team bonding with focused planning
- Close-knit team, united by our mission to make a difference in healthcare
- Our Denver office is the ideal space for team collaboration and efficient work when you need it
Company HQ
Civic Center, Denver, CO
Leadership
Carm Huntress
(Founder & CEO)Currently a Strategic Advisor at Raxia, Health Universe, and RxRevu. Previously co-founded Cardvio and served as the CTO at Reef Partners and Audiogon.
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