VP/Head of Performance Marketing & Demand Generation, Komodo Health
$162-253k
More information about location
Curating big data and analytics on healthcare
Open for applications
Curating big data and analytics on healthcare
501-1000 employees
Open for applications
$162-253k
More information about location
501-1000 employees
Company mission
To reduce the burden of disease.
Role
Who you are
- The ideal candidate should possess a unique blend of strategic thinking and execution expertise, with a proven track record of bringing together go-to-market teams to achieve ambitious targets
- Extensive and proven experience in developing, scaling and optimizing demand generation systems and programs well north of $300M
- Recent depth of experience within marketing B2B enterprise SaaS or DaaS software or cloud-based solution provider. Bonus: healthcare SaaS and/or healthcare analytics preferred
- Ability to turn vision into strategy and a plan
- Experience optimizing across paid media, offline channels, email, and web to hit key performance goals
- Proven performance leader and strategist. You have a track record of hitting aggressive growth goals leveraging a diverse set of channels and tactics
- Great manager and coach. You have high EQ, are passionate about building teams, care about people, and know how to develop great talent
- Highly data-driven and technically fluent marketer
- Expert knowledge and use of marketing automation, ABM and reporting tools across platforms (e.g. Salesforce, Pardot, Marketo, HubSpot, Google Analytics, Bizible, Looker, Demandbase, 6sense, etc.)
- A team player comfortable with a fast-paced environment
- Outstanding written and oral communication skills
- Proven ability to build relationships and collaborate across a number of stakeholders including sales, subject matter experts, services, and product marketing
- Self-motivated, innovative, collaborative, multi-tasker, creative, and analytical
What the job involves
- Komodo Health is seeking an experienced Vice President level Growth Marketing leader to expand and manage a world-class growth marketing machine
- As the VP/Head of Performance Marketing and Demand Generation, you will report directly to the CMO and be recognized for your leadership, strategy, team building, and empathy skills
- Your focus will be on establishing and overseeing the exceptional execution of demand generation and growth Marketing strategies on a national scale, targeting various segments and industries to attract new customers while also nurturing and growing existing ones
- The VP/Head of Performance Marketing and Demand Generation will have a special focus on, and experience with Account Based Marketing (ABM) efforts and results
- This will include strategic development of, as well as guiding execution against, ideal customer profiles (ICPs) for prospects and existing customers. Experience with revenue expansion in existing accounts is vital
- This leader will play a pivotal role in building a best-in-class growth marketing and lead generation engine for Komodo Health, and will be well compensated as a result
- Drive predictable, scalable, and repeatable pipeline contribution in support of revenue objectives across all channels
- Own the Marketing funnel by developing the channel plans, conversion paths, nurturing, and routing practices in concert with Sales for an integrated approach that maximizes revenue contribution
- Provide strategic data insight across the customer lifecycle to optimize future channel investments
- Enable an ABM approach that provides a roadmap for commercial leaders about key opportunities for growth (CAC and LTV)
- Advance the customer and prospect segmentation strategies, to further inform market differentiation, and go-to-market strategy
- Provide data-driven insights on market and product opportunities to inform the demand generation strategies associated with product launch and lifecycle
- Inform requirements for the Marketing stack as managed by Marketing Operations, ensuring a seamless integration with the larger tech ecosystem
- Ensure lead attribution models permit proper visibility into campaign / channel performance
- Optimization of Advertising programs across media, including social, programmatic, keyword, and more
- Collaboration
- Partner and collaborate across Marketing and with our partners in Sales, Business Development, and Product teams to develop and execute go-to-market programs that achieve pipeline and revenue targets
- Within Marketing, develop strong relationships with integrated marketing and communication owners, content marketing, product marketing, and brand teams to approach challenges collaboratively and align activities to marketing team goals. Work closely with sales leaders to craft account-level marketing plans for top strategic accounts
- Lead or co-lead relationships with relevant agencies and 3rd parties in the execution of programs
- Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
- Track and measure all marketing programs and optimize resources against objectives and budget
- Other
- Provide digital strategy consulting for the product marketing team to enhance/optimize lead generation campaigns
- Advance the delivery and optimization weekly marketing analytics/performance reports for all campaign activity with recommendations for improvement
- Manage and inform quarterly and annual program budgets
- Manage vendors and apply your experience in vendor negotiations
Our take
Komodo Health has built a healthcare map, an artificial intelligence and data analytics tool that tracks the healthcare encounters of well over 300 million patients. The service helps providers, pharmaceutical companies, and scientists identify opportunities for intervention and care improvements. It also helps them to analyze how products are performing in the market, identify at-risk patient groups, study the effectiveness of treatments, and detect patterns in drug and patient behavior.
Komodo Health’s comprehensive platform helps customers to better understand health and it is challenging the fragmentation of healthcare that contributes to inconsistent, unsatisfying results for both patients and providers. It has used its considerable amount of funding to focus on accelerating growth through further innovation and development of its enterprise technology platform, application suite and core data assets.
Komodo Health made cuts to its core team at the end 2022 as part of a restructuring following a large equity funding round. This is very likely to be part of a push for profitability as it gears up for an IPO. With its business strategy realigned, it is resuming hiring in all areas to continue to develop its product and grow its market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Dec 2022
$200m
LATE VC
Mar 2021
$220m
SERIES E
Total funding: $514m
Company benefits
- Full medical, dental, and vision benefits
- Mobility across San Francisco and New York City Offices
- Paid Family leave
- Flexible working hours and flexible paid time off policy
- Personal wellness stipend
- 401(k) employer match
- Work from home opportunities
- Health insurance
Company values
- Be Awesome: Be present. Respect your peers. Help foster a community of trusted relationships with your co-workers. Be someone people want to be around. Be creative and resourceful. Be accountable. Have integrity. Be passionate about contributing. Stay positive. Be open, honest and humble.
- Seek Growth: Challenge yourself and your peers. Grow as a person. Crave learning and development opportunities. Support healthy, constructive debate that advances our thinking and planning, and drives us forward as an organization. Stay nimble.
- Deliver “wow”: Always strive to exceed expectations, with your team, your customers and shareholders. Always work to deliver high quality through flawless execution. Build innovative solutions that create exceptional value. Focus on outcomes. Reward outperformance.
- Enjoy the Ride: Love being at work. Embrace change. Listen to and support your colleagues. Share. Learn from mistakes. Celebrate successes. It’s a marathon not a sprint, value the journey. Stay healthy physically and mentally.
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Arif Nathoo
(CEO)Studied Medicine at Harvard. Former Associate Principal at McKinsey & Co for 7 years. Became a Senior Advisor for 2 years.
Web Sun
(President)Previously worked in Sales and Marketing at Merck&Co. VP of Business Development at Campbell Alliance.
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