Senior Paid Search & AI Platforms Manager, Ownwell
Plus equity participation
5 days a week in office
Online property tax appeals
Be an early applicant
Online property tax appeals
101-200 employees
Be an early applicant
Plus equity participation
5 days a week in office
101-200 employees
Company mission
To make the costs of real estate ownership more clear and equitable.
Role
Who you are
- We need someone who wants to go deep, move fast, and build a durable acquisition engine inside that change
- 5-8+ years of experience owning paid search or performance media with clear revenue accountability (agency or in-house)
- Deep proficiency in Google Ads across Search, Performance Max, Demand Gen, Smart Bidding, and signal strategy
- Strong working knowledge of Microsoft Ads and cross-platform strategy
- Demonstrated ability to build structured experimentation frameworks, not just incremental optimizations
- Strong understanding of automation-heavy campaign environments and how to influence AI-driven bidding systems
- Advanced analytical skills, including experience with attribution models, blended CAC, LTV considerations, and incrementality
- Experience partnering cross-functionally with creative and analytics teams
- Clear desire to operate as a high-impact individual contributor and build deep domain expertise in search and AI-driven acquisition
What the job involves
- Ownwell’s growth and marketing team is a fast-moving, high-impact group driving customer acquisition and revenue growth across paid media, organic content, partnerships, and brand
- We work cross-functionally with product, data, and operations to experiment, learn, and scale what works—always anchored in performance, storytelling, and customer outcomes. If you thrive in a team that values initiative, creativity, and results, you’ll feel right at home
- We’re hiring a Senior Growth Marketing Manager for Paid Search & AI Platforms to own one of our most revenue-critical acquisition channels: Google, Microsoft, and the next generation of AI-driven discovery platforms
- This is not a traditional paid search management role
- It is a senior-level individual contributor position designed for someone who wants to become a deep subject matter expert in auction-based media, AI-driven bidding systems, and the evolving intersection of search and LLM-powered discovery
- You will have full ownership of strategy, experimentation, and performance across Google Ads and Microsoft Ads - including Performance Max, Demand Gen, Search, and emerging AI-native formats - with direct revenue accountability
- Search is rapidly shifting toward automation, AI-generated results, conversational interfaces, and visual-first formats
- Own and scale Google Ads and Microsoft Ads performance across Search, Performance Max, Demand Gen, Display, Video, and emerging AI-driven formats
- Develop and execute a forward-looking strategy for Paid Search & AI Platforms, anticipating platform shifts such as AI Overviews, LLM-driven discovery, and increasing automation
- Design and run structured experimentation roadmaps across bidding strategy, creative systems, audience segmentation, and landing experience
- Architect AI-informed bidding and signal strategies that improve efficiency while scaling revenue
- Analyze auction dynamics, search query trends, automation changes, and competitive shifts to proactively identify growth opportunities
- Partner closely with creative teams to build performance-driven creative systems (video, image, UGC) that support modern campaign types
- Collaborate with analytics to ensure clean tracking, attribution clarity, and accurate revenue measurement
- Evaluate and test emerging paid placements within AI-native and conversational environments as they become available
- Build internal documentation and best practices, serving as the company’s SME on Search & AI Platforms
- Own with curiosity, humility, and a bias for action
Our take
The real estate industry has been historically slow to adopt new technologies, but in recent years, many real estate companies have become keen to incorporate new tech into their business operations. This is good news for proptech companies like Ownwell, a platform offering users the services of tax experts to help appeal their property taxes.
Appealing real estate tax has historically been the preserve of those with the time and resources to file informed, well-constructed cases, but Ownwell (previously known as realAppeal) opens up the opportunity to anyone - saving users on average over $1000. The company sets itself apart from the competition with its platform's ease of use, taking under 5 minutes to sign up and register for the property value assessment, and boasting no upfront costs.
Overall, Ownwell has saved its users millions of dollars. The company has a presence in several states and has raised good levels of funding that are cited to accelerate hiring across the business and further its position at the head of the tech-enabled tax protest space.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Entrepreneurial Culture: Own your career; we are here to support you on your journey
- Flexible PTO: We believe in giving you the flexibility to own your time off. In addition to flexible time off, you get 11 company holidays. We offer the last week of the year to recharge and reset
- Comprehensive Health Benefits: We care for you and your family’s health, as reflected in our benefits coverage
- Licensing and Renewal: As applicable complimentary real estate and tax consulting licensing and renewal
- Learning Stipend: Learning support through a $1,000 stipend per year to enable investing in your individual learning needs
- Support Parental Journey: We offer up to 16 weeks of fully paid parental and bonding leave to support your journey as a new parent
Company HQ
Old West Austin, Austin, TX
Leadership
Colton Pace
(Co-Founder & CEO)Previously an Investment Analyst at Vulcan Capital, an Investment Associate at Madrona Venture Labs, and an Investor at Fika Ventures.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 8 more jobs at Ownwell