Associate Creative Director, SharkNinja
Copy, Ninja
$109.8-188.7k
Plus employee stock purchase options
Office located in Needham, MA
Home devices and appliances
Open for applications
Home devices and appliances
1001+ employees
Open for applications
$109.8-188.7k
Plus employee stock purchase options
Office located in Needham, MA
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- 8 to 10 years in copywriting at a senior or lead level
- Portfolio showing strong conceptual thinking across campaigns and product storytelling
- Demonstrated ability to define and launch product identities and stories from 0 to 1
- Experience working upstream with product and insights teams to shape positioning
- Ability to build ideas across brand and performance channels
- Strong instincts for social and platform-native storytelling
- Experience across DTC, Amazon, retail, and integrated campaigns
- High standards for craft, clarity, and taste
- Experience using AI in the creative process
- You’ll Thrive Here If You
- Think like a builder, not just a writer
- Care about creating demand, not just content
- Can define and execute ideas from concept through launch
- Push for stronger, more ownable ideas
- Move fast and iterate often
- Lead by example and elevate others
What the job involves
- Department: Creative
- Reports to: Creative Director
- We are looking for an Associate Creative Director, Copy to help invent what Ninja sounds like next
- This is a role for a conceptual leader who does not just write campaigns. You define product identities, shape positioning from day one, and build ideas that drive demand across the entire funnel
- You will partner closely with product, insights, and marketing from the earliest stages, influencing what we make, how we name it, and why it matters
- You think in platforms, not posts. Systems, not assets. Ideas that scale across every touchpoint and perform
- You are fluent in modern creative tools including AI, using them to accelerate exploration and iteration while maintaining a high bar for taste and originality
- This is a hands-on leadership role where you lead while staying close to the work
- Define product identities from the ground up with product and insights teams
- Work upstream to help shape product positioning and opportunity areas
- Lead scalable campaign platforms and ideas that travel across channels
- Own the voice across packaging, Amazon, DTC, social, video, and retail
- Create platform-native ideas built for modern attention
- Build work that balances brand building and performance
- Use AI to accelerate concepting and iteration
- Act as a player coach, leading by doing
- Mentor and elevate writers
- Present and sell creative work to stakeholders
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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