Senior Marketing Manager, Sourcepoint

• 8-10 years in growth marketing or demand generation in B2B software
• Experience with building or owning marketing functions
• Experience generating pipeline that converts to opportunities and closed won
• Creative mindset and eye for visual design
• Experience managing marketing tech stack, specifically Salesforce and Marketing Cloud Account Engagement (fka Pardot)
• Experience launching new websites and/or owning digital design agency relationships
• You thrive in flat organizations and have a bias towards action and experimentation
• Experience working in an early-to-mid stage startup

Desirable

• You will own all demand generation programs including developing and executing integrated campaigns and driving pipeline for sales
• The role requires pipeline generation for our entire suite of products, with strong emphasis on ensuring data integrity in our systems, evangelizing marketing initiatives within the company, and tracking performance to guide short- and long-term sales & marketing initiatives and investments
• Develop integrated campaign theme, content and execution plan including amplification channels and plan
• Partner with product, sales, and client services, to concept and develop engaging and differentiated webinar and long-form content
• Develop testing frameworks and capabilities, along with KPIs and regular reporting, in partnership with Revenue Operations
• Develop email nurture streams, content, and frequency, measuring results and continuously optimizing
• Manage and optimize website and current paid channels (LinkedIn, Google Ads)
• Work with law firm and advertising industry partners on joint events and initiatives
• Efficiently coordinate external resources (designers, writers, vendors, etc.)