Senior Customer Marketing Manager, PayFit
Payroll automation & HR software for SMEs
Open for applications
Payroll automation & HR software for SMEs
501-1000 employees
Open for applications
501-1000 employees
Company mission
To support the digital transformation of HR management through an ever-growing range of product features and services.
Role
Who you are
- The ideal candidate will have a deep understanding of customer marketing within the context of a Product-Led Growth (PLG) and self-serve business model and the ability to work autonomously in a fast-paced environment
- 6+ years of experience in customer marketing, with a proven track record of implementing successful activation, retention, and expansion strategies
- At least 5 years in B2B Saas
- Strong understanding of the product-led growth/self-serve business model and its implications for customer marketing
- Excellent project management skills, with the ability to lead initiatives independently and prioritize effectively in a dynamic environment
- Exceptional communication and interpersonal skills, capable of building strong relationships with customers and internal teams
- Data-driven mindset, with experience in using analytics to guide decision-making and demonstrate marketing impact
- Experience using marketing automation and CRM platforms (e.g. HubSpot, Salesforce) to understand/manage customer communications and workflows
- Bachelor's degree in Marketing, Business, or a related field
- Proficient in French and English
What the job involves
- We are seeking an experienced Customer Marketing Manager to lead our customer marketing efforts
- This pivotal role aims to drive customer activation, retention, and expansion by developing and implementing comprehensive marketing strategies across the entire customer journey
- The Customer Marketing Manager is a key player of the Product Marketing team, ensuring collaboration between product, sales, customer support and other marketing teams to align objectives and maximize self-serve efficiency
- He/She plays a central role in the marketing team, consolidating all initiatives that contribute to improving the customer journey
- Design and execute activation, retention, and expansion communication strategies (including partnerships, referrals, etc) to enhance customer lifetime value and support business growth
- Oversee all aspects of customer communications, including email campaigns, tailored content formats, community engagement, and personalized outreach to strengthen customer relationships
- Orchestrate all initiatives related to the customer journey ensuring all key contributors, especially product, customer support, and marketing are engaged and aligned around the objectives/directions you set to continue improving the current experience
- Own the PayFit customer journey process end-to-end, from ensuring the exhaustive mapping of all the key customer moments, identifying optimization opportunities, and implementing experimentations to facilitating team collaboration
- Guide strategic decision-making for product development, marketing, and customer service initiatives across all stages
- Foster a customer-centric culture within the organization that considers the full lifespan of the customer relationship
Application process
- Interview with a recruiter - 45 mn
- Interview with the hiring manager (Senior Director Product Marketing) - 45 mn
- Business case with a member of the Product Marketing team - 45 mn
- Interview with the CMO - 20 mn
- Background Check (ISO27001 certification): identity, diploma, and past professional experiences will be checked after the offer
Our take
PayFit is one of the fastest-growing SaaS startups in Europe and the largest HR administration platform in France. PayFit is revolutionising HR software by automating payroll and simplifying HR management for SMEs. The company aims to support the digital transformation of SME's Human Resources through a reliable SaaS solution that offers a unique experience to its users.
PayFit leverages its own coding language to customise its software quickly to each market so that its customers can easily process payslips, request holidays and manage their expenses. Most importantly, its solutions are made to be used by anyone without an accounting background or a grounding in local laws, the product promises to do all that heavy lifting for its users.
Payfit has had no trouble securing institutional funding as the company has had no problems with revenue. In fact, Payfit has yet to have a year without revenue increase since its inception. Payfit's 2022 funding round will be used to diversify its suite of products and partner with other companies to improve its customer service.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
45% female employees
45% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2022
$267.2m
SERIES E
Mar 2021
$94.7m
SERIES D
Total funding: $456.1m
Company benefits
- Flexibility: We believe this is key to giving your best and fulfilling yourself. We offer the possibility to work outside our offices, as well as abroad for a defined period. Some additional requirements may apply depending on the nature of the role and level of experience
- Training and development: At PayFit, we have a learning platform where you can learn new skills every day with our support. We also offer English courses to make you feel more comfortable
- Career development: We want you to progress and be free to choose the direction in which you wish to evolve; internal mobility is possible
- Well-being: A gym in our offices in Paris and a Gymlib membership with preferential rates
- Health insurance: Mutuelle Henner (covered 60% by PayFit) as well as 4 free sessions with a psychologist and online support with Moka Care
- Meals: €9 of meals per day worked with the Swile card
- Public transport: 50% of public transport is covered by PayFit or assistance with a bicycle rental subscription
- Remote working budget: Teleworking budget to help you get set up and loan of a Macbook to work in the best conditions
- Holidays: 5 weeks of paid leave + RTT
- Parenting measures: 20 weeks of maternity leave covered by PayFit and 4 weeks of leave for the second parent
Company values
- Kindness: We are attentive to everyone's well-being and opinions
- Excellency: Our goal is to improve and achieve better results every day
- Humility: We want to remain humble and transparent in order to always grow
- Passion: We are the architects of PayFit's success
Company HQ
Europe, Paris, France
Articles
Leadership
Ghislain de Fontenay
(Co-Founder)Self-taught Web Developer. After co-founding PayFit France in 2015, they served as the CTO for 4 years before becoming the Director of Innovation Lab.
Florian Fournier
(Deputy CEO)Studied Mathematics and Physics at École Polytechnique. They co-founded Espirit Co.
Firmin Zocchetto
(CEO)Studied at ESCP Business School and worked at Citi for 6 months before starting PayFit.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Diversity, Equity & Inclusion at PayFit
- We put on unconscious bias workshop and trainings for our team members
- To create an environment that is as inclusive as possible, we suggest to our candidates to share anything that would facilitate work for them at PayFit, whether it be regarding material, flexibility or anything else
- We have partnerships with platform such as 50intech etc
Share this job
View 2 more jobs at PayFit