Senior CRM Specialist, Lingokids

• At least 5 years experience in Marketing Automation, executing campaigns in CRM/campaign management platforms (Ideally Braze)
• Have previously created and executed AB and/or multi-variate tests
• Ability to analyse data to monitor campaign results and key performance metrics
• A data driven mind-set where you always test, learn and improve the customer experience and campaign result
• The ability to demonstrate excellent planning skills and communicate with a number of audiences across multiple channels
• At least basic knowledge in HTML & CSS
• Are curious and playful, you are not afraid of tough challenges and confident enough to share your views
• English is a must. We are a multicultural team, and we are providing a service in English so, we don't care about certificates, but we expect you to be able to communicate fluently
• You should feel equally comfortable communicating in long-form writing
• Experience working closely with non-technical stakeholders to refine requirements and bring them to life is a must

• As a Sr. CRM Specialist, you will play a key role in delivering an outstanding user experience through email, push, and in-app message channels, with the goal of increasing engagement and converting visitors into new customers to our product
• The whole Marketing department consists of around 30 people, working in cross-functional teams with the Product and Data department
• The Sr. CRM Specialist will be responsible for building, developing, and optimizing experiences in our Marketing Automation tool (Braze)
• This is a fundamental role to us because it's a powerful way to enhance our customers’ experience, establish long-term and profitable relationships with Lingokids customers, and communicate with the right person, and the right message at the right time
• Analyze user behavior, segment and build strategies to maximise conversion rate from free user to paid customer
• Build, develop, and execute marketing and editorial campaigns in our Marketing Automation platform (Braze)
• Implement tests (a/b or with control group) in the system and make sure these are followed up and that learnings are implemented in future campaigns
• Manage the quality assurance processes for email marketing, push, and in-app messaging by ensuring the copy, images, and links are functional and effective
• Monitor communications, do error handling and problem solution
• Work with Designers to provide innovative and responsive creative solutions for our marketing campaigns, and ensure all outputs meet brand guidelines
• Contribute to weekly and monthly reports supporting the whole team with commentary and suggestion for improvement and optimisation
• Coming up with creative ideas, preparing proposals, overseeing the production process & execution and reporting the results to the relevant people
• Keeping on top of the latest industry trends and competitor analysis to ensure you are generating fresh ideas for new campaigns to to drive the health & performance of the customer database

• Contact: Ainara Huarte

• 🏡 Unlimited remote working: you can choose to work from home indefinitely or attend our Madrid headquarters whenever you feel like it. This position is open to anyone within +/- 2 hours of the CET timezone
• ⚖️ Flexible hours and work-life balance: we care about the results you bring to the team. 9 to 6 and constant commuting is not for us either
• 📈 Stock options: joining Lingokids means you can choose to own part of the company
• 🌍 Visa sponsorship: if you need a visa to work in the EU, Lingokids will assist you during the visa process, costs included
• 📚 Professional growth: up to €2.000 per year for conferences, books, and training
• 💬 Language lessons: language learning is what we’re all about! We’ll cover language classes for you to learn Spanish, English or Portuguese
• 🩺 Health care: we have optional health insurance as flexible retribution and 4 online therapy sessions for free to help your self-awareness and wellbeing
• 💳 Flexible compensation: you'll be able to include your monthly expenses in meals and transportations into your payroll
• 🍲 Meal allowances: every month, you will receive a 60€ voucher for you to spend on the restaurants and food delivery services you like the most
• 🖥 Home office setup: you'll have a 400€ voucher to set up your home office and a 35€ monthly allowance for remote expenses
• 🙌 Feedback culture: feedback is the breakfast of champions, and we take it seriously! We have a real-time and honest feedback culture, and a formal 360º assessment every 6 months

Total funding: $63m

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