AI Marketing Creative Specialist, Earnin
$80-90k
+ Equity
2 days a week in office (Mountain View, CA)
Paycheck advance service for employees
Be an early applicant
Paycheck advance service for employees
501-1000 employees
Be an early applicant
$80-90k
+ Equity
2 days a week in office (Mountain View, CA)
501-1000 employees
Company mission
To build a financial system that works for people.
Role
Who you are
- 1+ years of experience in creative production (e.g., performance marketing, lifecycle content, agency, or brand)
- Open to experimenting with leading AI tools for content generation (e.g., Firefly, Runway ML, MidJourney, Jasper, ChatGPT, Canva, Veo3)
- Prior technical background preferred. Thinks structurally, comfortable with prompt engineering, JSON-like inputs, logic trees, or template systems
- Basic understanding of visual production (e.g., camera types, lenses, lighting, composition) to craft detailed, high-quality prompts
- Experienced in fast-paced, high-output creative environments with rapid iteration cycles
- Strong visual and copy sensibility; capable of enforcing brand guidelines and consistency in output
What the job involves
- We are looking for a creative technologist specializing in AI-driven content generation to join our marketing team as an AI Marketing Creative Specialist (I2)
- This role builds on the foundation of our AI creative internship, evolving it into a full-time, forward-looking position focused on scaling creative production and driving impact across User Acquisition (UA), lifecycle, and brand marketing
- As an AI Marketing Creative Specialist, you will be responsible for leveraging cutting-edge generative AI tools and structured workflows to produce high-volume, high-quality marketing assets across video, static, and text formats
- You will bring a systems-oriented mindset to creative production, translating marketing objectives into scalable creative systems and outputs—combining prompt engineering, modular input design, and experimentation to unlock creative velocity and performance gains
- This role is deeply embedded within User Acquisition marketing, with a strong emphasis on performance-driven creative, rapid iteration, and data-informed optimization
- You will partner cross-functionally with Marketing, Growth, Product, and Engineering teams to continuously improve creative output and develop scalable AI-powered content systems
- Leverage a wide range of AI tools (e.g., Claude, Runway, Firefly, Jasper, ChatGPT, MidJourney, Visual Electric, Icon) to generate high-quality marketing assets across video, static, and copy formats
- Develop structured prompts, reusable templates, and modular input systems to enable scalable creative production
- Produce a high volume of assets tailored to User Acquisition, lifecycle marketing (LCM), and brand campaigns
- Apply strong visual and storytelling fundamentals (composition, lighting, motion, copy) to elevate AI-generated outputs
- Create and iterate on performance-driven creative assets optimized for paid channels (e.g., Meta, TikTok, YouTube)
- Partner with Growth and UA teams to develop creative hypotheses and rapidly test variations at scale
- Incorporate performance data and testing insights into creative iteration loops
- Continuously refine assets to improve key metrics such as CTR, CVR, and CAC
- Rapidly prototype and iterate on new creative concepts, formats, and campaign ideas
- “Play” with emerging AI tools and workflows to unlock new creative possibilities and efficiencies
- Evaluate AI-generated outputs and refine them to meet quality, brand, and performance standards
- Run structured experiments (e.g., A/B tests) to determine what creative approaches perform best
- Build and maintain documentation around prompt logic, workflows, and creative systems
- Contribute to scalable frameworks for AI-driven content generation (e.g., prompt libraries, template systems)
- Collaborate with engineering partners to improve tooling, automation, and workflow efficiency
- Stay current on emerging AI tools, platforms, and creative techniques
- Help identify opportunities to integrate new technologies into the creative production pipeline
- Help shape the future of AI-driven marketing and creative at EarnIn by evolving workflows, tools, and best practices
Our take
Paying bills is an inevitable part of life, but paying them late or dipping into overdrafts can result in fees. This is the reality for millions of workers who have to wait for their paychecks to arrive – and the problem that companies like EarnIn are trying to solve. By allowing hourly workers access to their pay as it is earned rather than on a fixed date, it hopes to provide all Americans with the ability to deal with immediate costs without going into arrears.
Unlike competitors in this growing space, Earnin charges no mandatory fees, instead gaining revenue through a voluntary tipping system. It also requires no credit checks to access its services, which puts it ahead of the growing number of digital banking solutions. This approach has garnered it a strong user base of business customers who offer Earnin as an employee benefit.
Earnin has managed to continue its steady growth even while the wider tech landscape suffered setbacks, which suggests a wise leadership. It also continues to improve its offering and expand its network of businesses, aiming to give every employee in America control of the money they've earned.
Freddie
Company Specialist at Welcome to the Jungle
Insights
42% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2018
$125m
SERIES C
Sep 2017
$39m
SERIES B
Total funding: $190.1m
Company benefits
- 401k
- FSA
- Mental health resources
- Employee Resource Groups
- Stipend for growth opportunities
- Pet friendly office
- Work from home opportunities
- Health insurance
Company HQ
Evergreen Park, Palo Alto, CA
Leadership
Ram Palaniappan
(Founder & CEO)Was Senior Operations Manager at Reflect.com, a P&G company. Served as President of UniRush from 2004 to 2012.
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