Senior Global Product Marketing Manager, Charlotte Tilbury
Complexion
Makeup, skin care & beauty collection
Open for applications
Makeup, skin care & beauty collection
1001+ employees
Open for applications
1001+ employees
Company mission
To empower everybody in the world to be the most beautiful version of themselves.
Role
Who you are
- The role requires an experienced, driven, highly competent, tenacious and consumer centric product marketeer who has a deep understanding and passion for the luxury beauty industry, has their finger-on-the-pulse when it comes to future trends, insights and need gaps, and is able to infuse this deep-rooted insight into the campaigns
- Experience in Beauty required (ideally Makeup or Skincare)
- Extensive and proven experience in Global Marketing (5+ years), including product strategy, concepting, and ideally product development
- Experience within a founder led business or a top beauty brand is a plus
- Passionate storyteller who can bring ideas to life with confidence, balancing aesthetic, and data excellence (Excel and PowerPoint superstar)
- Excellent verbal and written communication skills
- Exceptional knowledge of all things beauty/fashion and an avid follower of relevant news, trends, social media (tik tok savvy), influencers etc
- Insight driven decision making – balancing art with commerce. Must be proficient in combining quantitative and qualitative data to form strategies and influence decision making
- Entrepreneurial mindset: resilient, tenacious, confident self-starter and innovative problem solver who can flourish in a fast-paced environment and adjust work course according to business needs and priorities
What the job involves
- An instrumental member of the Global Product Team, the Senior Global Product Marketing Manager will work across makeup projects with a special focus on Complexion
- They will lead the strategy of the complexion category and some of Charlotte Tilbury’s hero franchises, fuelling the creation of ground-breaking new global product innovation for the brand and beyond
- Driving a key category for the business, this position that will have a direct impact on the company’s market share, brand awareness, and ultimate ambition of category leadership
- Be the expert on (Complexion) Makeup market data, insights & trends- Identify gaps and opportunities and influence innovation and calendar strategies, through insatiable curiosity for data & insights (Portfolio, Market, Competitor, Artistry teams, Customer, Trends, Regional teams), driving Category, Franchise and Brand growth. The Senior Global Product Marketing Manager, Complexion is the source of knowledge for all things face make-up
- Optimize our Complexion portfolio navigation- Ensure our products are easy to choose and shop both online and in-store, through crystal clear messaging and flawless VM execution
- Product Concepts & Innovation- Working closely with the NPD Team and harnessing data & insights, conceptualise award-winning, viral sensation makeup innovations through formula, pack, design, and shades that bring to life Charlotte’s vision
- Core Portfolio-Fuel the category’s launch and love + core repush strategy, ensuring that all hero products are supported throughout the year and cross selling is encouraged
- Drive a consumer-centric and competitive messaging strategy-Develop USPs, claims, and messaging hierarchy for our Complexion products & franchises to inspire and maximize the impact of our campaigns
- Consumer Facing Copy- Support the Copy team to create Pack copy, Names, PDP, permanent VM copy
- Product Planning- Collaborate with the Portfolio and NPD teams to recommend pricing strategy, sizing, sampling, discontinuations, and product lifecycle
- Toolkits & Presentations- Craft best-in class product marketing toolkits to inspire Charlotte, the business, inform regional forecasting, and handover product bibles to the Marketing campaigns Engagement Team to execute ground-breaking campaigns that flawlessly cascade insights and product big idea into assets and communication channels
- Develop Strong Stakeholder Relationships- Establish and build excellent relationships with cross-functional groups, supporting effective Global and Local teams’ interactions for Exceptional, Easy, Efficient ways of working
- Reporting into the Global Head of Product Marketing, Makeup
- Global NPD, Global Campaigns Marketing, Visual Merchandising, Copy, Portfolio, Insights, Pro Artistry and Regional Marketing teams
Salary benchmarks
Our take
Charlotte Tilbury has carved a niche in the cosmetics industry with its commitment to quality, buoyed by celebrity endorsements and a fondness for innovation. Founder Charlotte's strong personal brand has propelled the company's rapid ascent, while its embrace of cutting-edge technologies like augmented and virtual reality has unlocked avenues unexplored by traditional cosmetic brands.
The acquisition of Charlotte Tilbury by the fashion and beauty conglomerate, Puig, in 2020 marked a significant turning point, catalysing global expansion efforts and venturing into an emerging digital landscape like the Metaverse. Leveraging AI-based marketing solutions, the company has witnessed a remarkable 60% increase in conversion rates for its acquisition campaigns, highlighting its adeptness at staying ahead in the dynamic beauty market.
Charlotte Tilbury was acquired by Fashion and beauty conglomerate, Puig, in 2020. Since then, the company has been driving global growth and expanding into new digital frontiers (i.e. the Metaverse). Its use of AI-based marketing solutions has resulted in a 60% conversion rate increase in its acquisition campaigns. Charlotte Tilbury is well set to see consistent market growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
25% employee growth in 12 months
Company
Company benefits
- Generous staff discount
- Generous product gifting
- 25 days holiday plus bank holidays
- Hybrid, flexible working
- Dog friendly office on Monday and Fridays
- Access to Tilbury Treats - discounts on everything from gym memberships to cinema tickets
- Other fabulous benefits such as life assurance, birthdays off work and pension contribution
Company HQ
London, UK
Articles
Leadership
Charlotte Tilbury
(Founder)Spent 20 years in the fashion and beauty industry as a Creative Consultant for the top beauty brands worldwide. Was the most sought-after make-up artist in the world when she founded this company.
Demetra Pinsent
(CEO, not founder)Former Partner at McKinsey & Company. Received their M. Phil from the University of Oxford and a BA in Social Studies from Harvard University.
People progressing
Joined as Customer Service Manager in the early stages of the company, was promoted to website coordinator after 10 months, and is now Head of Digital Content.
Joined as a Junior-level producer in January 2017. She was promoted three times in 5 years, most recently to Creative Production & Project Management Director.
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