Principal Product Manager, Dow Jones
Subscriber Acquisition
$150-185k
Business news & financial information publishing
Be an early applicant
Business news & financial information publishing
1001+ employees
Be an early applicant
$150-185k
1001+ employees
Company mission
To deliver trusted news and data to help businesses and society make decisions for a better future.
Role
Who you are
- At least 10 years’ product management experience with a focus on subscription acquisition, direct-to-consumer, or e-commerce products
- A track record of managing and developing product managers
- Proven ability to use AI tools to improve the quality and velocity of your work
- Deep expertise in experimentation and data-driven decision making
- The ability to engage in detailed discussions with engineering, understand paywall and subscription system architecture, and make informed product decisions
- A track record of influencing executive level stakeholders (VP-level and above)
- A strong understanding of acquisition funnel metrics
- Knowledge of digital media and subscription businesses
- Experience with the Piano or Braze platforms (a plus)
What the job involves
- Subscriber Acquisition is one of the most consequential product areas at Dow Jones: the engine that drives new paying subscribers and registered users into The Wall Street Journal, Barron's, MarketWatch, and beyond
- As Principal Product Manager on the Subscriber Acquisition team, you will own acquisition products including paywall strategy, shop pages, checkout, and partnerships from end-to-end
- You will also own new vertical launches across a multi-brand portfolio
- You will lead a team of product managers and work closely with marketing, engineering, design, and subscription strategy to set direction, run experiments, and ship products that directly move the business
- You will also help enable the shift to the use of more AI tools in product management across your team
- You will report to the VP of Product, Commerce
- Work with marketing and subscription business stakeholders to define and execute the long-term product strategy for subscriber acquisition
- Lead and develop a team of product managers as a player-coach
- Own prioritization and trade-offs across a multi-brand portfolio (WSJ, Barron's, MarketWatch)
- Drive alignment with engineering, design, marketing, data science, and senior leadership
- Design and run a rigorous experimentation program, using A/B testing and funnel analysis to drive measurable conversion outcomes
- Own the technical strategy for core acquisition systems (paywall platform, onsite commerce tooling and checkout)
- Translate complex configurations into accessible plans for technical and non-technical stakeholders
- Drive the product strategy for new verticals and partnership programs, working directly with senior leadership
- Exhibit strong product judgment on high-impact decisions, balancing conversion goals with user experience, ad revenue, and long-term brand health
Our take
Dow Jones is a global leader in news and business intelligence, powering a range of well-respected brands, including The Wall Street Journal, Financial News, MarketWatch, and more. The company delivers its content to consumers through a range of formats, such as print, digital, mobile, and live events.
As companies seek to draw Millennials and Gen Z consumers to their platforms, adaptability is vital, since they are driving the demand for innovative tools and techniques, as the world evolves toward the digital-first era. Dow Jones has proven its ability to meet product optimization challenges with its reimagined Factiva offering that includes a list of new features, such as personalized results, an easy-to-use modern interface, and faster free-text search, all with a mobile-first design that adapts to any device.
The company has also focused on new product innovation by expanding its portfolio of capabilities and partnerships, further expanding into AI-powered personalization technologies and ongoing digital transformation. Already a powerhouse in the market, Dow Jones is well set to capitalize on future expansion and innovation opportunities.
Steph
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company benefits
- 20 weeks of parental leave
- 4 weeks of paid caregiver leave
- Up to 4 weeks of remote work per year
- 1 paid volunteer day annually
- $700 caregiver reimbursement
- Headspace emotional wellness membership
- ClassPass fitness and wellness membership
- Financial rewards for well-being activities
Company HQ
Theater District, New York, NY
Leadership
Almar Latour
(CEO)Before becoming the CEO of Dow Jones and Publisher of The Wall Street Journal, they were the Publisher of Barron’s Group and Executive VP of Dow Jones. They were also the previous Executive Editor of The Wall Street Journal.
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