+ Stock Options
Privacy-first shared identity infrastructure for advertisers
Job no longer available
Privacy-first shared identity infrastructure for advertisers
21-100 employees
Job no longer available
+ Stock Options
21-100 employees
ID5's mission is to improve online advertising for consumers, media owners, and advertisers through its privacy-first shared identity infrastructure, with the ultimate goal to help publishers grow sustainable revenue.
Digital marketers use cookies to identify their clients' users and personalize ads toward them, but the associated privacy issues are resulting in data giants such as Google proposing plans to ban them. This will significantly reduce the impact of digital marketing campaigns unless a new system for user identification arises.
ID5 provides identity infrastructure for digital marketing companies, taking a privacy-first approach by maximizing how first-party proprietary data is used, preventing reliance on cookies. The company has taken a shared approach to its privacy-first data infrastructure, enabling companies to exchange data to improve audience match rates, measure the value of the data, and facilitate people-based marketing strategies.
Despite competition in the privacy-first proprietary data market, ID5 stands out through its end-to-end user recognition and measurement toolset, helping companies not only identify their users but also measure their marketing impact on them. Furthermore, its shared infrastructural approach shows the potential to contribute toward a large-scale data ecosystem, as opposed to only benefitting companies on a granular level. Leading software companies, such as Microsoft, are taking interest in and partnering with ID5 due to these USPs.
Steph
Company Specialist at Welcome to the Jungle
Apr 2024
$20m
SERIES B
Mar 2021
$6m
SERIES A
Spitalfields, London, UK
Mathieu Roche
(CEO)Experience as Managing Director of HI-MEDIA UK. Global Business Development Director for WEBORAMA from 2006 to 2017.
Scott Menzer
(Senior Vice President of Customer Operations & Product)Experience as Senior Consultant of IBM from 2007 to 2010. Director of Product Management for AppNexus from 2010 to 2018.
Experience as Founder and Partner of NovaCodex from 2009 to 2013. CEO & Founder of ADventori since 2008.
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