Growth Marketing Associate, ThredUp
$82-98k
+ Employee Stock Purchase Plan
More information about location
3+ days a week in office (Oakland, CA)
Fashion resale platform
Open for applications
Fashion resale platform
501-1000 employees
Open for applications
$82-98k
+ Employee Stock Purchase Plan
More information about location
3+ days a week in office (Oakland, CA)
501-1000 employees
Company mission
To inspire a new generation to think secondhand first.
Role
Who you are
- This person has some experience with paid search marketing, wants to grow into a paid search expert as well as other paid media
- We are seeking a smart, talented and creative individual who enjoys working in a fast-paced environment to help us inspire a new generation to think secondhand first
- 2+ years of work experience in performance marketing, e-commerce, or other quantitative/data-driven fields
- 2+ years of hands-on work experience with Google Ads
- Versatile and able to work in a fast-paced environment
- Strong written and verbal communication skills
- Strong analytical and critical thinking skills
- The ability to make data-driven decisions that add value to the customer experience
- BA/BS in quantitative fields or marketing
What the job involves
- ThredUp is looking for a talented Growth Marketing Associate to join our growth marketing team as we continue to acquire and retain customers efficiently and at scale
- They'll will work in partnership with the Growth Marketing team on channel execution and success
- Their input will help shape key business decisions and their efforts will drive new customer acquisition and shape the strategy of the growth function at ThredUp
- Support strategy and execution across various paid search channels (Google Ads, Bing Ads) consisting of (but not limited to):
- Campaign bid, budget and keyword optimization in alignment with channel KPIs
- Optimizing ad copy across Pmax, Search, YouTube campaigns
- Direct Mail channel support for creative and ad operations
- Cross-functional collaboration with creative, merchandising, strategy teams on brief creation/execution
- Research Direct Mail examples from other retail brands
- Support and strengthen partnerships with ad platforms and vendors
- Analyze and contribute to high level daily, weekly, monthly, and ad hoc channel reporting
- Work closely with Product, Engineering, Analytics teams to enhance our Ad Technology for campaign optimization
- Make strategic recommendations around best practices and learnings from channel performance
- Stay up-to-date on upcoming industry Paid Search and Direct Mail trends
- 4-day work week, with Fridays off
Our take
Over 40% of Gen Z consumers claim to have bought used clothing as opposed to 20% of Gen X and Boomers. Yet, despite this change in fashion trends, consumers must often rely on brick-and-mortar thrift stores and unregulated second-hand eCommerce marketplaces in order to access to find pre-owned clothing.
ThredUp provides an online marketplace for the buying and selling of secondhand fashionwear, offering affordable prices on discount clothing whilst promising a regulated and consistent approach to quality and cleanliness standards. The company acquires its clothing through sellers sending packages of clothing, which the company then sifts through to decide what is sellable and what should be returned.
The company went public in 2021 and immediately acquired Remix, a European second-hand fashion outlet, as part of its international expansion plans. It has however struggled to achieve profitability thanks to global economic turmoil and a glut of new clothing in the fashion industry causing prices to drop sharply. It is focusing on reducing its operating costs and expanding its storage capacity, and is expected by analysts to weather the current conditions in good form.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2019
$100m
SERIES F
Sep 2015
$81m
SERIES E
Total funding: $232.9m
Company benefits
- Competitive salary (we leverage market data) + stock
- Employee stock purchase plan
- Flexible PTO (take the time you need) + 13 company holidays (US offices)
- Paid Sabbatical after 3 years of full time employment
- Generous paid parental leave for new mothers and fathers
- Medical, dental, vision, 401k, life and disability insurance offered
Company HQ
Old Oakland, Oakland, CA
Leadership
James Reinhart
(CEO)Has an MBA from Harvard Business School and started out in teaching. Also co-founded the Beacon Education Network.
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