Marketing Manager, GRESB
ESG data for financial markets
Be an early applicant
ESG data for financial markets
101-200 employees
Be an early applicant
101-200 employees
Company mission
To provide financial markets with actionable insights, ESG data and benchmarks.
Role
Who you are
- This role is ideal for a performance-oriented marketer who can blend creativity with data-driven experimentation and thrives in a cross-functional, international team
- 5+ years of experience in digital or growth marketing, with a proven track record in content creation and lead generation or growth marketing
- Ideally, experience in the finance or banking industry with exposure to sustainability strategies
- Strong grasp of CRM systems, funnel analytics, and marketing automation (preferably Salesforce/Pardot)
- Strong writing and storytelling skills—able to distill technical topics into persuasive messages
- A collaborative mindset and ability to work across global teams
- Experience running paid ad campaigns (LinkedIn, Google Ads) and SEO/content strategies
What the job involves
- This is a unique opportunity to step into a high-impact marketing role for a dynamic scale up company working at the intersection of purpose and finance
- Initially back filling for a 6-month maternity cover, you will lead marketing for Asset Impact, a business unit within GRESB (the sustainability benchmark for the real assets investment universe) focused on enabling financial institutions to assess the forward-looking climate impact of assets in their portfolios, while also supporting targeted growth and lead generation efforts across GRESB's product lines
- Following the maternity cover period, the role is expected to continue under a regular contract
- Asset Impact Marketing – executing go-to-market campaigns and product marketing for the Asset Impact team and product line, aligning with GRESB’s brand and tone while advancing the distinct identity and mission of Asset Impact
- Growth Marketing – designing, testing, and scaling marketing programs to generate and convert leads across GRESB, with a focus on optimizing CRM, email automation, and paid channels
- Translate complex climate and financial data into accessible messaging and marketing collateral
- Support the creation of key messaging, sales materials, digital content, thought leadership, and case studies aligned with commercial priorities
- Coordinate industry engagement and key regional event sponsorship and partnerships to support lead generation
- Coordinate product launches and multi-channel campaigns, working with subject matter experts, sales, and product teams
- Improve the lead generation funnel for GRESB—designing and optimizing campaigns across paid media, email, SEO, and gated content
- Collaborate with marketing and commercial teams to define target audiences, messaging, and campaign objectives
- Set up and optimize performance marketing channels (LinkedIn, Google Ads, etc.) and report on ROI
- Work with our CRM, website, and marketing automation tools (e.g., Pardot) to implement and improve lead capture, scoring, and nurturing flows
- Use data and experimentation to continuously refine tactics, test messaging, and improve conversion rates
Our take
The international community has set a target for net zero emissions by 2050, but to make that happen, businesses need reliable data on environmental, social and governance (ESG) metrics. GRESB was founded in 2009 to provide ESG data on business assets based on self-reported data and has since become regarded as the gold standard for investment managers to assess their ESG performance.
GRESB is the only ESG framework specifically designed for real estate, and it has earned widespread adoption within the industry. The platform now covers over $8T in assets - more than double the amount reported in 2019 - solidifying its reputation as an essential tool for investment managers. This growth reflects the growing emphasis on sustainability in real estate investment and the increasing demand for transparent, reliable ESG data.
The company continues to evolve its ESG model to better serve its users. Recent moves include the acquisition of companies like Asset Resolution, which develops tools for acquiring data from hard-to-measure sectors. Alongside this, the company has substantial funding which will help it further enhance its offerings and play a critical role in the transition to a sustainable, net-zero economy.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Company benefits
- Flexibility - set your schedule & work from home or the office
- Transport - free public transportation to and from the office
- Vacation - 25 days of annual leave plus national holidays
- Learning - EUR 2,500 for professional development each year.
- Relocation - customise relocation assistance for employees
- Visa Support - visa sponsor is available for many roles if needed
- Healthy Food - free healthy lunches are provided at the office
- Learn Dutch - employer-provided language classes if desired
- Team Events - enjoy offsite group activities and Friday drinks
Company HQ
Buitenveldert-Oost, Amsterdam, Netherlands
Leadership
Sebastien Roussotte
(CEO)Previously the CEO of Style Analytics. Prior to that, they worked at Finasta for 6 years as a Managing Director and General Manager. They also served as the COO at Sophis for 5 years and as the Managing Director at Thomson Reuters for 2 years.
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