Senior Digital Marketing Executive, Blue Light Card
+ Company bonus scheme
1-2 days a week in office
Scaling tech business offering market leading benefits
Posted today
Scaling tech business offering market leading benefits
201-500 employees
Posted today
+ Company bonus scheme
1-2 days a week in office
201-500 employees
Company mission
To become the destination of choice for the Blue Light community, by providing access to unrivalled savings and unique member experiences via our mobile app and website.
Role
Who you are
- Experience in B2C growth marketing, SEO or app optimisation (agency or in-house), with proven ASO delivery and hands-on SEO/GEO execution
- Practical experience running A/B and multivariate tests, using insights to optimise performance and user journeys
- Confidence using tools such as GA4, Search Console, App Store Connect/Google Play Console and dashboards like Amplitude to track, analyse and attribute results
- A natural curiosity to test new ideas, explore emerging channels, and stay up to date with industry trends and AI solutions
- An aptitude for combining creativity and structured thinking to shape effective growth solutions
- Collaborative, adaptable, and motivated by delivering measurable impact
- Experience with loyalty, referral, or incentive programmes would be an advantage
What the job involves
- We’re looking for a curious, data-informed, and creatively minded Senior Digital Marketing Executive to help accelerate Blue Light Card’s member growth across web and app
- You’ll play a key role in shaping how new members discover and engage with us, owning both SEO and app store optimisation to boost visibility across search engines, app stores and emerging AI platforms
- It’s a hands-on role where you’ll combine data, experimentation and creativity to achieve measurable growth
- Our Growth team is one of the newest at Blue Light Card, using data to maximise member acquisition and engagement
- Blending insights with creativity, we’re making a big impact and delivering real results for our members and partners
- Take ownership of our iOS and Android app store presence, driving keyword research, creative testing (icons, screenshots, videos), running experiments, and managing ratings and reviews programmes to boost visibility and conversion
- Deliver SEO activity including technical checks, keyword and topic mapping, structured data, content briefs and internal linking to improve search visibility and performance
- Lead on Generative Engine Optimisation (GEO), making sure Blue Light Card is discoverable across AI-driven answer engines through entity management, authoritative citations, answer-friendly content and metadata
- Design and run A/B and multivariate tests, review funnel and cohort performance, and use data insights to identify drop-off points and highlight opportunities for growth
- Collaborate with CRM, Brand and Paid teams to optimise app journeys, onboarding flows, landing pages and in-app experiences that support acquisition and engagement
- Partner with the Senior Growth Marketing Manager to refine attribution models, dashboards and reporting frameworks, providing actionable insights on multi-channel performance
- Build and optimise landing pages using CMS tools, with a focus on speed, usability and conversion
Salary benchmarks
Our take
Many essential workers, like those in the NHS and emergency services, often face financial strain due to the demanding nature of their jobs. Their tireless efforts leave little time for personal pursuits, and their salaries might not always reflect the sacrifices they make.
To tackle this problem, Blue Light Card has established partnerships with nearly 15,000 retailers, offering a wide array of savings and benefits that are not typically accessible to the general public. Through its discount card, members gain access to discounts both online and in various high street establishments, including retailers, restaurants, and cinemas across the UK.
With millions of registered members and a growing network of partner retailers, Blue Light Card is well-positioned to enhance its offerings and continue advocating for the recognition and appreciation of the dedicated individuals who serve society's most critical needs.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
8 people
Abi Munroe, Commercial Content Executive
Insights
Company
Company benefits
- Blue Light Card HQ: A great open-plan office space which includes free onsite parking, EV charging points, gym, kitchen areas, table tennis, pool table, TV and video games and free onsite refreshments & snacks
- Hybrid working: We promote hybrid working for all colleagues dependent on your role requirements. Flexible start and finish times are considered on an individual basis
- Annual leave: We offer an annual leave allowance of 25 days, plus the UK bank holidays. On top of this, everyone is entitled to an additional day off for their birthday, and a buy/sell holiday scheme
- Get involved: Colleagues can join our Culture Club which meets regularly to discuss and arrange events. There's also regular surveys so you can provide anonymous feedback on your experience. And yes, we do listen!
- Company bonus scheme: Every colleague is eligible to participate in our annual company bonus scheme. The scheme is based on overall company performance
- Group pension plan: We operate an auto-enrolment pension scheme which is facilitated by Aviva
- Your own Blue Light Card: You'll have exclusive access to your very own Blue Light Card, accessing thousands of discounts on the brands you love, both online and on the high street
- Life assurance: A benefit that we don't ever want to have to rely on, but having it gives peace of mind should the worst happen. All our colleagues are eligible for 4 x salary life assurance cover
- Sick pay: Company sick pay is payable from the first day of your sickness absence and is equal to your full basic salary if you have up to 4 weeks off sick
- Enhanced parental leave & time off for dependents: All colleagues are entitled to up to 52 weeks' maternity leave and 2 weeks paternity leave. We also offer up to 5 days paid leave for those last minute dependent related emergencies
- Gym: The physical and mental health of our colleagues is vital, so we have a state-of-the-art gym, with shower and changing facilities (of course) and we run free HIIT and stretch classes each week
- Mental wellbeing: We deliver mental health awareness sessions and training for mental health first aiders. We run activities for Mental Health Awareness Week, such as on-site massage therapy and give hints and tips on how to look after your mental wellbeing
- Company funded private medical insurance: Following the successful completion of your probationary period, you'll be eligible to join the company's private medical insurance scheme facilitated by BUPA
- Colleague assistance programme: Whatever's on your mind, whenever you need help, you can turn to the Legal & General colleague assistance programme which will be ready to provide confidential support 24/7
- Health cash plan: Get money back on the cost of everyday medical expenses. You'll receive an annual limit to claim back on expenditure such as the opticians, dental treatments, physiotherapy, prescription charges and much more
Company HQ
Cossington, UK
Leadership
Alidad Moghaddam
(CEO)Alidad Moghaddam is a London-based tech CEO, VC & PE Operating Advisor, Board Member, and Investor. Their career spans start-ups, scale-ups, growth companies and large global enterprises.
Diversity, Equity & Inclusion at Blue Light Card
- Blue Light Card is an equal opportunities employer, committed to building an inclusive culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We’re proud to have an inclusive environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level or race.
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