Product Marketing Manager, Coople
2+ days a week in office (Old Street, London)
Digital staffing and workforce management platform
Be an early applicant
Digital staffing and workforce management platform
101-200 employees
Be an early applicant
2+ days a week in office (Old Street, London)
101-200 employees
Company mission
To revolutionise the world of work by providing workers with easy access to high-quality flexible jobs that best suit their life commitments: Coople creates the job app to build a better life.
Role
Who you are
- Are you eager to spearhead growth within a dynamic tech company? Do you possess the drive to innovate and the passion to make a difference? If so, seize the opportunity to join Coople as a Product Marketing Manager focused on taking our digital staffing platform to new heights
- We are looking for a candidate with at least 5 years' experience in product marketing, particularly in environments where digital interfaces play a central role in driving user engagement. The ideal candidate will have specific skills and knowledge in the following areas:
- 2–4 years’ experience in product marketing, preferably in a SaaS or tech business
- A track record of translating product features into compelling customer benefits across various formats (e.g., messaging guides, landing pages, one-pagers)
- Strong collaboration skills and experience working cross-functionally with product, sales, and marketing teams
- Comfortable conducting basic customer and market research, and using data to inform messaging or content
- Excellent written and verbal communication skills in English, as well as German or French
- Bachelor's degree required
What the job involves
- Coople is continuing to evolve and scale our technology offering, and we’re looking for a Product Marketing Manager to help shape and communicate the value of our platform to the world
- You’ll play a key role in bringing product initiatives to market, creating compelling messaging, and supporting cross-functional teams with the insights and tools they need to succeed
- This is a highly collaborative role, sitting at the intersection of Product, Engineering, Marketing, and Sales
- You’ll help ensure that what we build connects with what the market needs—and that our story is clearly told at every stage of the customer journey
- Help define and deliver product positioning and messaging that clearly communicates the value of Coople’s platform to customers and users
- Collaborate closely with Product, Marketing, and Customer Success to develop personas and Ideal Customer Profiles (ICPs) that inform marketing and go-to-market strategies
- Conduct customer interviews, win/loss analysis, and usage data reviews to understand user needs and inform positioning and product decisions
- Support go-to-market plans for product launches and feature rollouts, coordinating messaging and execution across teams
- Carry out competitive research to help differentiate Coople and stay ahead of industry trends
- Partner with Sales and Marketing to create enablement tools, messaging frameworks, and collateral that support commercial success
- Help monitor and report on product marketing KPIs such as adoption, engagement, and campaign effectiveness
Salary benchmarks
Our take
The Coople app connects those seeking flexible work on the go with the most suitable jobs available through its unique algorithm. Coople provides 100,000+ workers (“Cooplers”) to thousands of businesses. Companies only pay for the hours worked, making Coople a less expensive and seamless alternative to expensive temporary recruitment agencies.
Beyond the staff matching function, the platform provides end-to-end automation of the HR process; from planning, recruiting, on-boarding and hiring to workforce management, payroll and payments. The platform has attracted companies primarily in the Swiss and British markets.
The company's Series C funding in 2019 aided the automation of the online platform and its expansion within existing markets, as well as financing the company’s launch in the Netherlands and beyond. In 2023, Coople launched an AI tool to help companies save time in writing job descriptions. The market for flexible talent is a growing technology opportunity in Europe, and, with its expanded management team, Coople is in a prime position to further strengthen its market leadership.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Oct 2019
$33.7m
SERIES C
Oct 2018
$21m
LATE VC
Total funding: $78.2m
Company benefits
- Employee Stock Ownership Plan for all employees
- Holidays: 8 days above the statutory minimum (28 yearly, excl. bank holidays) and enhanced paid leave (e.g. parental leave, sick leave)
- Free lunch and free afterwork team drinks on Thursdays, regular local and company-wide events and celebrations
Company HQ
Old Street, London, UK
Leadership
Viktor Calabrò
(Executive Chairman)Began his career as a process optimiser in the IT industry and then as an analyst and programmer of management tools at UBS. Before founding Coople, he founded event agency la folie Erlebniskultur.
Hadi Moussa
(CEO)Hadi brings a wealth of leadership experience to Coople, having worked at some of the world’s most dynamic and innovative digital marketplaces such as Airbnb, Deliveroo and Meta.
Rufus Hood
(Country Manager UK)Coming from a consulting background, Rufus has previously been able to lead commercial and operations teams to success at companies such as Zencargo.
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