Senior Manager of Lifecycle Marketing, Metropolis

• Bachelor's degree in Economics, Marketing or a related field; or equivalent experience
• Proven experience in building and managing lifecycle programs as part of a growth oriented team
• Strong understanding of CRM platforms and marketing automation tools, with experience in national implementations
• Expertise in data analysis and reporting, with the ability to interpret data
• Strong project management and organizational skills, with the ability to manage complex national initiatives
• Excellent communication and interpersonal skills, with the ability to collaborate with diverse teams across the country
• Ability to thrive in a fast-paced and dynamic environment, with a focus on national strategy
• Experience with customer segmentation and list building
• Experience in national email marketing campaigns
• Experience with SQL and data visualization tools

Desirable

• Metropolis is seeking a strategic and results-oriented Senior Manager of Lifecycle Marketing to build and lead a comprehensive, national lifecycle CRM program for our 20M+ Members from scratch
• This pivotal role will be responsible for developing and implementing a strategy to drive consumer loyalty, engagement, and revenue through personalized email, text, push, and targeted promotional programs
• You will be instrumental in building the tools, lists, and creative assets needed to create a thriving and data-driven Lifecycle marketing program for our Members and, to a smaller extent, for real-estate client prospects on the B2B side of our business
• You will collaborate with cross-functional teams including creative, legal, product, and sales to drive impact and ensure seamless program execution
• Design and implement a comprehensive, national lifecycle program strategy aligned with company goals; build the foundational infrastructure, including CRM tools, databases, and segmentation strategies, with a focus on national scalability
• Brief creative and implement campaigns that drive specific objectives, always keeping the brand top of mind when crafting and approving messaging
• Plan and execute national promotional programs that drive revenue and customer engagement across all markets
• Analyze program performance and optimize strategies based on data insights, considering regional variations and their efficacy towards reaching organizational objectives; track and analyze key performance indicators (KPIs) to measure program effectiveness on a regional and national scale
• Manage budgets and resources effectively for national initiatives
• Generate reporting and dashboards to communicate results and insights to senior leadership, highlighting national trends and regional variations
• Utilize data to identify trends and opportunities for program optimization across all markets
• Utilize A/B testing to optimize marketing campaigns on a national and regional level
• Leverage AI tools wherever possible to deliver best-in-class, optimized campaigns
• Build and lead a high-performing team of CRM managers and marketing professionals and/or agency resources, as needed