Lifecycle & CRM Marketing Manager, Zipline
$170-200k
+ Equity + Discretionary annual or performance bonus
3-5 days a week in office (South San Francisco, CA)
Transforming the way goods move
Be an early applicant
Transforming the way goods move
1001+ employees
Be an early applicant
$170-200k
+ Equity + Discretionary annual or performance bonus
3-5 days a week in office (South San Francisco, CA)
1001+ employees
Company mission
To open up access to emergency medical care to everyone in the world.
Role
Who you are
- The ideal candidate will have a proven track record in designing and executing high-impact, data-driven programs that improve activation rates, deepen product adoption, increase revenue, and strengthen customer retention
- This role requires a strong blend of analytical, strategic, and creative skills
- We need a self-starter who excels in stakeholder management, partners effectively with creative teams, and thrives in a fast-paced environment
- Deep expertise of the different stages of lifecycle marketing and journey mapping
- Results-focused and data-driven, using qualitative and quantitative insights to inform decision-making and prioritize roadmaps
- Experience building up lifecycle marketing channels (email, push, SMS) from scratch, balancing effort vs reward to prioritize more impactful returns
- Comfortable building campaigns and user journeys in Braze
- Strong interpersonal skills and communication capabilities with the ability to work across both technical and creative teams
- High level of ownership, accountability & ability to manage multiple stakeholders across different projects
- Self-starter that proactively seeks opportunities where Marketing can uniquely support the growth of the business
What the job involves
- The Marketing organization is seeking a customer-centric, results-driven marketer to drive our customer lifecycle strategy
- Own the end-to-end creation of highly targeted and personalized campaigns across email, push notification, and SMS in our customer engagement platform, Braze
- Develop a strategy to increase increase LTV, reduce churn and improve retention
- Analyze and optimize engagement campaigns with a focus on how messaging influences customer behaviors, including order frequency, product browsing, feature adoption, and habit formation
- Build and manage an evergreen engagement calendar, proactively surfacing key seasonal, cultural, and content moments to deepen emotional connection and excitement around Zipline’s offerings
- Own and evolve the user onboarding experience, partnering with Eng, Customer Success, and Creative to drive early activation and set the foundation for long-term engagement
- Develop automated workflows including nurture sequences, follow-ups, event triggers, re-engagement campaigns, and retention workflows
- Regularly conduct A/B tests on subject lines, content, segmentation, send times, and messaging to improve campaign performance and customer engagement
Our take
Zipline is transforming the way goods move by creating the first logistics system that serves all humans equally via a drone delivery service. As the first emergency drone logistics operation, Zipline is fundamentally changing how we transport emergency medical supplies and has expanded into commercial deliveries. It's partnered with several major companies, including Walmart.
Zipline has an edge over potential future competitors as the company has thousands of hours and over 35 million miles of flight to prove the system is safe and effective. It’s also one of the first companies to receive a full commercial operating certificate, putting Zipline in a strong position to continuously branch out to other markets.
The unicorn company operates globally and has signed its first government contract with Rwanda to provide up to 2 million drone deliveries by 2029. It is also aiming to start commercial deliveries to individual households in the near future. With big companies such as Amazon and Walmart examining “instant” delivery options, Zipline has a proven track record and the equipment and logistics in place to provide such services. 2023 funding pushed Zipline's valuation to a staggering $4.2 billion, indicating a bright future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Apr 2023
$330m
SERIES F
Jul 2021
$250m
SERIES E
Total funding: $813.7m
Company benefits
- Generous parental leave
- Generous vacation policy
- Monthly wellness stipend
- Monthly team events
- Healthcare, vision, and dental
- Healthy, delicious meals and snacks
- Dog-friendly offices
Company HQ
South San Francisco, CA
Leadership
Having studied Economics and Biotechnology at Harvard, they worked for almost 11 months as a self-employed rock climber. They combined their academic and practical experience to co-found Zipline in July 2011.
Salary benchmarks
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