Product Marketing Manager, Smallpdf
+ Phantom Stock Option Plan
PDF software
Be an early applicant
PDF software
21-100 employees
Be an early applicant
+ Phantom Stock Option Plan
21-100 employees
Company mission
Smallpdf is on a mission to make PDF easy.
Role
Who you are
- This role is ideal for someone who thrives at the intersection of technology and marketing—you're comfortable discussing API functionality in the morning and crafting customer-facing messaging in the afternoon
- If you're passionate about developer-focused technologies, have a knack for technical storytelling, and want to join a company that's transforming how enterprises handle document automation, we want to hear from you
- 3+ years of product marketing experience with developer-focused products (APIs, SDKs, CLI tools) - an engineering / developer background is a strong plus
- Hands-on experience with software development tools/workflows. You need to be able to think like an engineer and translate developer pain points into strategic messaging
- Strong communication and project ownership skills - able to take initiatives from idea to shipped deliverable with minimal oversight
- Demonstrated ability to convert technical capabilities into concise, impactful positioning and product narratives
- Proven experience owning GTM execution for new products/features across multiple channels
What the job involves
- At Pdftools, we're revolutionizing how businesses work with document automation through our cutting-edge PDF technology solutions
- We're seeking a strategic Product Marketing Manager who can bridge the gap between our innovative PDF technology and the engineers who implement it
- As our Product Marketing Manager, you'll be the voice of our products to the market, translating complex technical capabilities into compelling narratives that resonate with developers and technical decision-makers
- You'll develop deep expertise in our PDF technology stack while gaining an intimate understanding of the unique challenges faced by our target customers
- You'll own the go-to-market strategy for our products, ensuring our solutions are well-positioned against competitors and that our commercial teams have the tools they need to succeed
- Tell Pdftools' story to the market by gaining deep expertise in both our PDF technology solutions and the unique challenges faced by target markets and ICPs
- Build positioning, messaging, and value propositions for products and solutions to both our technical and business audiences
- Analyze market trends, competitive landscape, and customer feedback to inform product marketing strategies
- Leads commercial feature launches (materials, customer base info, newsletter, collateral) including training of commercial teams (sales)
- Create technical informational content—sample apps, GitHub tutorials, webinars, conference talks - with some support from engineering
- Represent the company externally at meet-ups, trade shows, and customer briefings
- Create quarterly launch plans as part of our OKRs with measurable KPIs for each of our products
- Develop competitive positioning strategies against our main competitors
- Develop detailed case studies showing quantifiable ROI metrics from our enterprise customers
Our take
PDFs might be the bane of many employees’ existence, but they are not going anywhere. Smallpdf was created to ease the pain of converting, compressing and editing documents.
The company has focused on increasing the efficiency of handling PDFs wherever workers might encounter them. That has led Smallpdf to prioritise integrations with other major enterprise software companies such as Dropbox.
The startup is not happy to sit with its 25M+ unique users per month and is looking to acquire more customers through providing its services on additional platforms. Think fully-fledged native mobile apps for iOS and Android.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-32% employee growth in 12 months
Company
Company benefits
- Flexi Time | Early bird or slow to rise? We’ve got you covered with flexible working hours to suit you at your most productive.
- Choose Your Own Platform | Apple evangelist, Linux lover, or Windows disciple? We’re platform agnostic, so you have the freedom to choose how you work
- Free German Lessons | Sprichst du Deutsch? If that sounds like Greek to you, you’ll love that we offer free German language lessons
- Personal Development | We help our employees grow. Each year, you’ll get an allocated budget, plus dedicated time for personal development
- Free Food & Drinks | Enjoy our famous weekly team lunches, plus unlimited free coffee, and our fully stocked fridge—on the house
- All for Fun & Fun for All | Soak up the Swiss Alps, meet with your team in a canoe on Lake Zurich, or zoom around in a go-kart! We’re all for fun!
Company HQ
Alt-Wiedikon, Zürich, ZH
Leadership
Manuel Stofer
(CGO & co-founder)Stepped aside as CEO in 2019. Previously a web developer for many years, most recently at rtp.ch.
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