Marketing Technology Specialist, Fastly

• Experience using a CRM, marketing automation, and martech tools (SFDC, Marketo, Hubspot, Eloqua, Pardot, or similar)
• Strong project management skills, who excels in independent execution and technical delivery
• Ability to establish trusted relationships with other team members in an asynchronous, remote-first environment
• Open, positive approach towards change, learning and personal development
• Organized, detailed, and self-motivated individual who wants to make an impact at a growing organization
• 2-4 years of experience in a technical or analytical role

Desirable

• The Marketing Technology Specialist will be responsible for building and executing on marketing automation efforts for Fastly marketing initiatives
• You’ll partner closely with regional and global marketers to develop and refine project requirements, using a variety of marketing tools to launch email marketing efforts, landing pages, and automation logic that directly impacts our sales teams
• You’ll ensure the process is defined and adhered to with respect to use of marketing technology and data management
• You’ll also partner closely with the sales operations organization to ensure that marketing-driven leads are moving smoothly into the sales process as appropriate
• Own the marketing automation production needs in Marketo (webinars, emails, landing pages, nurture programs, list imports) for new demand generation campaigns
• Partnering with stakeholders to define scope and requirements, and communicating proactively on status of projects and ensure SLAs are being met
• Develop and document new and changing processes as they emerge
• Ensure campaigns are set up to track attribution accurately throughout the funnel
• Maintain data integrity through rigorous testing and swift incident response
• Participate with team’s sprint process to help scope & define acceptance criteria for requested work

• A fully completed application and resume or CV are required when applying