Digital Marketing Manager, Axiom Law

• Bachelor's degree in Marketing, Business, or a related field
• 5+ years of experience in digital marketing, with a strong focus on SEM and Paid Social
• Proven track record of managing and optimizing successful SEM and Paid Social campaigns
• In-depth knowledge of Google Ads, Bing Ads, LinkedIn Ads, Facebook Ads, and other relevant platforms
• Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager)
• Excellent project management and organizational skills
• Strong communication and presentation skills
• Ability to stay up-to-date with the latest industry trends and best practices

Desirable

• Axiom Law is seeking a talented and experienced Digital Marketing Manager to lead our SEM and Paid Social efforts. The ideal candidate will have a deep understanding of digital marketing strategies, a passion for data-driven decision-making, and a proven track record of delivering successful campaigns
• Develop and execute comprehensive SEM and Paid Social strategies aligned with overall marketing goals
• Conduct in-depth keyword research and audience segmentation to optimize campaign performance
• Identify opportunities for A/B testing and continuous optimization
• Manage the day-to-day operations of SEM and Paid Social campaigns across multiple platforms (Google Ads, Bing Ads, LinkedIn Ads, etc)
• Create, launch, and optimize ad campaigns to drive traffic, leads, and revenue
• Monitor campaign performance metrics and make data-driven adjustments to maximize ROI
• Oversee budget allocation and pacing for SEM and Paid Social campaigns
• Track and analyze campaign costs to ensure efficient spending
• Generate regular performance reports, including key metrics such as click-through rates, conversion rates, and return on ad spend (ROAS)
• Utilize analytics tools to identify trends, opportunities, and areas for improvement
• Present findings and recommendations to key stakeholders
• Collaborate with cross-functional teams (e.g., creative, content, programs, web development) to execute integrated marketing campaigns