Sales Director, SharkNinja
GSA, Pure Players, DIY & Distributors
+ Employee Stock Purchase Options
3 days a week in office
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
+ Employee Stock Purchase Options
3 days a week in office
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- 12+ years of experience in Sales, Account Management or Commercial Leadership in consumer electronics, FMCG or retail environments
- Strong experience in GSA and/or Pure Players; exposure to DIY and Distributors is a plus
- Demonstrated success in leading teams with mixed seniority levels
- Experience in major national negotiations (JBPs, annual agreements, trade terms)
- Experience in building new channels or opening large accounts
- Strong leadership and coaching capabilities
- Excellent negotiation, communication and influencing skills
- Strong analytical skills with a solid understanding of EPOS, forecast KPIs, promo ROI
- Comfortable operating in a fastpaced, highgrowth environment
- Fluent in French & English
What the job involves
- As we continue to grow, we are looking for a Sales Director to join our French sales team in our Paris offices (hybrid - 3 days a week)
- The Sales Director leads a strategic and highgrowth portfolio spanning GSA, Pure Players, DIY and Distributors
- This role blends senior commercial execution, channel building, and team leadership
- It plays a key part in accelerating SharkNinja’s growth in France by ensuring strong retail partnerships, opening new channels (especially DIY), and building the foundation for a scalable wholesale strategy
- You will manage and develop a team composed of senior KAMs, KAMs and SOM, and ensure operational excellence across all channels
- This is a role for a strong people leader, an experienced negotiator, and a builder capable of structuring and expanding new commercial territories
- Deploy the commercial strategy across GSA, Pure Players, DIY and Distributors
- Prepare and operationalize the negotiation plans (calendar, arguments, targets, risk assessments)
- Identify growth opportunities and translate them into clear execution plans
- Ensure alignment with brand guidelines and commercial priorities set at national and European levels
- Support the expansion of both Shark and Ninja ranges within assigned retailers and channels
- Co-build the DIY strategy and channel framework
- Identify, prospect and open key DIY accounts
- Define assortment, merchandising expectations, and activation priorities
- Establish a replicable operating model to scale the channel
- Cobuild the wholesale strategy (discounts, rebates, commercial terms)
- Onboard and govern distributor partners with clear KPIs and performance reviews
- Strengthen coverage and availability through structured distribution agreements
- Manage key negotiations within assigned retailers
- Ensure strong execution of category plans, modular changes, promo calendars and brand visibility
- Support KAMs in refining their account strategies and securing listings, activations and trade investments
- Monitor distribution, shelf share, EPOS performance, and promotional results, adjusting plans when needed
- Lead, coach and develop a team of Senior KAMs, KAMs and SOM
- Set clear objectives, expectations and KPIs for each role
- Provide ongoing coaching (negotiation, category storytelling, business reviews, planning)
- Ensure smooth collaboration between Sales, Supply, Marketing, Finance and SS&A
- Support onboarding, capability building and longterm talent development
- Track key KPIs: EPOS, shipments, margin, volumes, distribution, shelf share, promo performance
- Ensure strong forecast discipline and contribute to accurate S&OP cycles
- Oversee the performance dashboards produced with the SOM and ensure they are used in weekly/monthly routines
- Implement corrective actions when gaps occur (promo, activation, supply alignment)
- Manage budget execution and optimize return on trade investments
- Maintain strong commercial relationships across key customers
- Lead or colead major negotiations, strategic launches, and annual agreements when required
- Represent SharkNinja professionally in customer meetings, trade shows and industry events
- Ensure consistency in messaging, and commercial posture across channels
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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