Paid Social Manager, Brooklinen
$87-97k
+ Equity
2 days a week in office (Brooklyn, New York)
Luxury bedding and loungewear
Open for applications
Luxury bedding and loungewear
101-200 employees
Open for applications
$87-97k
+ Equity
2 days a week in office (Brooklyn, New York)
101-200 employees
Company mission
To bring a good, luxurious night's sleep to everyone by providing high-quality yet affordable bedding and home essentials.
Role
Who you are
- If you’re passionate about data-driven marketing, love staying ahead of platform trends, and have leadership experience or are eager to develop it, we’d love to hear from you!
- 4+ years of experience managing and optimizing paid social campaigns for a high-growth brand
- 1+ year of people leadership experience (preferred), with a demonstrated ability to mentor and guide team members
- Deep expertise in Meta and TikTok advertising, with a track record of driving engagement and revenue
- Strong analytical mindset, with the ability to interpret performance metrics and translate them into actionable insights
- Experience with marketing measurement methodologies (e.g., MTA, MMM, Incrementality testing)
- Skilled in developing and executing creative testing strategies
- Proactive, adaptable, and able to manage multiple projects in a fast-paced environment
- Excellent communication and collaboration skills to work cross-functionally with marketing, creative, and influencer teams
- Experience using Smartly, Looker/BI tools, and managing direct reports is a plus
What the job involves
- We’re looking for a Paid Social Manager to join our dynamic, close-knit team and play a key role in optimizing and growing our paid social channels
- Reporting to our Senior Manager of Growth Marketing (Paid Social + Offline), you’ll oversee and optimize paid social campaigns across Meta, TikTok, and emerging platforms, driving revenue growth and strengthening brand engagement
- You’ll collaborate closely with our Growth, Creative, and Influencer teams, as well as external partners, to execute and scale best-in-class paid social strategies
- You’ll also manage one direct report, guiding their development and ensuring the long-term success of our paid social initiatives
- Own the day-to-day execution and optimization of paid social campaigns across Meta, TikTok, and testing channels
- Continuously analyze performance metrics and proactively adjust campaign structure, creative, landing pages, audiences, and copy to maximize results
- Maintain and refine reporting dashboards to provide real-time insights for the marketing team
- Develop and implement a robust creative and tactical testing roadmap, staying ahead of industry trends and platform updates
- Lead creative briefing for paid social assets to ensure impactful messaging
- Serve as the internal expert and primary point of contact for external platform representatives
- Support the Senior Manager with paid social forecasting and budget allocation strategies
- Manage and develop one direct report (Paid Social Associate), providing mentorship, feedback, and guidance to help them grow
Our take
Brooklinen delivers a range of high-quality home essentials to cut out middleman suppliers, traditionally a major cost in the supply of bedding. The result is that Brooklinen is able to reduce the complexity associated with its supply chain whilst increasing product quality.
In a crowded market for home essentials, Brooklinen has proven to be hugely profitable. Its strategy of focusing on a vertically integrated supply chain has paid off with significant revenue. By creating lightweight and durable sheets designed to soften after each wash cycle, Brooklinen provides an attractive option for those wanting luxury sheets without the hefty price tag.
From the funding it has received, Brooklinen has been able to invest in its product range, such as through its expansion to loungewear to offer more options for customers. Further, the opening of physical stores in highly profitable locations has been a smart move by the company and its strategic wholesale scaling has opened up new B2B revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
42% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2020
$50m
GROWTH EQUITY VC
Mar 2017
$10m
SERIES A
Total funding: $60.1m
Company benefits
- Hybrid work
Company HQ
Dumbo, NY
Leadership
Vicki Fulop
(Co-Founder)Graduated from New York University with a B.A in History. Co-founded Brooklinen in 2014 and served as the CCO for almost 7 years.
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