Paid Social Manager, Brooklinen

• If you’re passionate about data-driven marketing, love staying ahead of platform trends, and have leadership experience or are eager to develop it, we’d love to hear from you!
• 4+ years of experience managing and optimizing paid social campaigns for a high-growth brand
• 1+ year of people leadership experience (preferred), with a demonstrated ability to mentor and guide team members
• Deep expertise in Meta and TikTok advertising, with a track record of driving engagement and revenue
• Strong analytical mindset, with the ability to interpret performance metrics and translate them into actionable insights
• Experience with marketing measurement methodologies (e.g., MTA, MMM, Incrementality testing)
• Skilled in developing and executing creative testing strategies
• Proactive, adaptable, and able to manage multiple projects in a fast-paced environment
• Excellent communication and collaboration skills to work cross-functionally with marketing, creative, and influencer teams
• Experience using Smartly, Looker/BI tools, and managing direct reports is a plus

• We’re looking for a Paid Social Manager to join our dynamic, close-knit team and play a key role in optimizing and growing our paid social channels
• Reporting to our Senior Manager of Growth Marketing (Paid Social + Offline), you’ll oversee and optimize paid social campaigns across Meta, TikTok, and emerging platforms, driving revenue growth and strengthening brand engagement
• You’ll collaborate closely with our Growth, Creative, and Influencer teams, as well as external partners, to execute and scale best-in-class paid social strategies
• You’ll also manage one direct report, guiding their development and ensuring the long-term success of our paid social initiatives
• Own the day-to-day execution and optimization of paid social campaigns across Meta, TikTok, and testing channels
• Continuously analyze performance metrics and proactively adjust campaign structure, creative, landing pages, audiences, and copy to maximize results
• Maintain and refine reporting dashboards to provide real-time insights for the marketing team
• Develop and implement a robust creative and tactical testing roadmap, staying ahead of industry trends and platform updates
• Lead creative briefing for paid social assets to ensure impactful messaging
• Serve as the internal expert and primary point of contact for external platform representatives
• Support the Senior Manager with paid social forecasting and budget allocation strategies
• Manage and develop one direct report (Paid Social Associate), providing mentorship, feedback, and guidance to help them grow

• Hybrid work

Total funding: $60.1m

Brooklinen delivers a range of high-quality home essentials to cut out middleman suppliers, traditionally a major cost in the supply of bedding. The result is that Brooklinen is able to reduce the complexity associated with its supply chain whilst increasing product quality.