Growth Marketing Manager, Talkiatry
Affiliate & Paid Media
$105-125k
Personalized mental healthcare provider
Be an early applicant
Personalized mental healthcare provider
201-500 employees
Be an early applicant
$105-125k
201-500 employees
Company mission
To transform psychiatry with accessible, human, and responsible care.
Role
Who you are
- The ideal candidate is a data-driven marketer with experience managing affiliate programs, paid ad creative testing, and landing page optimization to deliver measurable growth
- Bachelor’s degree or equivalent experience
- 3–5 years of experience in B2C growth/performance marketing, including 2+ years in affiliate marketing (preferred) and/or paid social
- Proven experience with A/B testing in paid media and/or landing page optimization
- Strong analytical skills with the ability to translate data into insights and actionable strategies
- Demonstrated ability to manage a creative testing roadmap and partner effectively with cross-functional teams
- Comfortable operating in a fast-paced, high-growth environment with shifting priorities
- Bonus: Experience using VWO and/or Webflow, experience marketing in healthtech
What the job involves
- Talkiatry is seeking a Growth Marketing Manager to drive the expansion and optimization of our paid acquisition channels with a strong focus on Affiliate Marketing and Paid creative testing
- This role will own the day-to-day execution of our Affiliate program, while also playing a key role in scaling and optimizing Paid campaigns through creative and landing page testing
- Own and grow Talkiatry’s affiliate program, including:
- Outbound prospecting to attract high-quality partners
- Direct management and optimization of existing partnerships
- Performance reporting and optimization
- Exploring direct influencer relationships
- Lead Paid landing page strategy and testing:
- Develop and propose new landing page concepts in collaboration with paid channel leads
- Prioritize and manage the testing roadmap with the goal of improving conversion rates across paid channels
- Develop requirements docs for resources building out the pages
- Support the expansion and performance of Paid Social (Meta, TikTok, Snap) by:
- Refine direct-response creative strategy by driving creative ideation, owning the testing roadmap, liaising with creative partners (agency, TikTok One), and analyzing creative performance
- Partnering with the head of Paid Social on campaign execution, optimizations, and reporting
Our take
Awareness of the importance of mental health is growing worldwide, with many people seeking psychiatry to improve their mental wellness and quality of life. However, psychiatrist waiting lists and a "one size fits all" approach to mental health often prevent people from receiving the support that they need.
Talkiatry provides a personalized mental health marketplace, matching users with in-house psychiatrists based on preliminary assessment answers. Whilst the company inevitably faces competition from other online psychiatry marketplaces, Talkiatry shows the potential to stand out through its personalized, flexible, and insurance-first approach.
Healthtech is growing in strength, and with various partnerships and substantial funding to its name, Talkiatry is poised for future success. As the company continues to innovate and scale, the future looks bright for this company in the evolving healthcare landscape.
Freddie
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2024
$65m
SERIES C
Jul 2022
$75m
SERIES B
Total funding: $198m
Company benefits
- Flexible location: Work remotely across the US or from our HQ in NYC
- Health insurance 100% covered on day one
- 401(k) match with match
- Generous PTO plus paid holidays
- Paid parental leave
Company HQ
Chelsea, New York, NY
Leadership
Robert Krayn
(Co-Founder & CEO)Experience as an Analyst for BNY Mellon from 2012 to 2013 and Guggenheim Partners from 2013 to 2014. Vice President of MidOcean Partners from 2014 to 2019.
Georgia Gaveras
(Co-Founder & Chief Medical Officer)Previously the Director of the Comprehensive Psychiatric Emergency Program at NYC Health + Hospitals. They were also an Attending Psychiatrist at Cohen Children's Medical Center and spent 10 years at Mount Sinai Health System as an Attending Psychiatrist and Director.
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